The Very Hot Milla Jovovich Not So Hot in Escada Campaign

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Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Ringling Bros. and Barnum & Bailey Circus Ends Search For PR Firm

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Claiming the decision had nothing to do with PETA's effort to highlight its treatment of baby elephants, Ringling Bros. and Barnum & Bailey Circus, yesterday, announced it will end its search for a public relations agency.

With a $30,000 monthly retainer on the RFP Feld Entertainment VP of Corporate Communications Stephen Payne told PRNewser, "We received a very positive response from over two dozen firms and were in the process of whittling that down when we took a hard look at all the proposals and a hard look at our staff internally, and came to conclusion that we could do most of what we were looking for in house."

Of the search for a PR firm, PETA EVP Tracy Reiman said, "Ringling is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals--all for the sake of a few cheap tricks."

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by Steve Hall    Jun-18-10    
Topic: Agencies, Brands, Cause, Opinion



Russian Stewardesses Wash Airplane While Wearing Bikinis

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Thank God there are still countries out there that have no problem with their stewardesses (yes, not flight attendants) stripping down to their bikinis (because all stewardesses wear bikinis under their uniforms in these countries) to wash their airplanes. And, they don't even mind when the stewardesses' bikini-clad bodies become all soaped up like a good bikini car wash girl.

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by Steve Hall    Jun-18-10    
Topic: Good, Opinion, Racy, Video



Women Arrested For Wearing Orange Miniskirts at World Cup

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Being in South Africa to watch the World Cup must be an amazing experience. Sitting next to a fat, sweaty, drunk football fan might put a damper on the experience. Which is why the Johannesburg police should have left alone the 30 or so women who wore orange miniskirts during Monday's Netherlands-Denmark match in an apparent stunt marketing effort for Netherlands-based Bavaria Beer.

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by Steve Hall    Jun-16-10    
Topic: Guerilla, Opinion



Following Urban Outfitters' 'Eat Less,' Lanacane Says 'Eat More'

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In the "We've Got a Solution for Every Problem" Department of Pharmaceutical Genius they've been staying up late this week examining a burning problem: chafing. Yes, chafing. Apparently, some pharmaceutical companies have become bored with finding a cure for cancer.

In this commercial for Lanacane the Pharmaceutical Geniuses solve chafing with a gel. The ad starts off with some chubby balloon characters whose limbs rub together "painfully" when they walk. The announcer says, "If you chafe when you move, it hurts." He the offers up Lanacane Anti-Chafing Gel saying, "Stop chafing. Keep moving"

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by Steve Hall    Jun-14-10    
Topic: Campaigns, Cause, Commercials, Creative Commentary, Opinion, Strange



Chevrolet to Ban Use of the Word "Chevy"

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Earlier this week, Chevrolet's VP of Marketing Alan Batey sent a memo to Detroit employees instructing them to stop using the word "Chevy" to describe a Chevrolet. The car maker aims to promote uniformity and believes the word Chevy dilutes the Chevrolet brand.

Claiming it's all about consistency, the memo read, "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

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by Steve Hall    Jun-10-10    
Topic: Brands, Opinion, Worst



Privacy is a Red Herring, Personal Data A Goldmine for Consumers and Marketers

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The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.

Fish Anyone?

All of this hype surrounding online privacy is a red herring, especially as it regards Facebook. We learned this week that privacy is not the central concern for Facebook users. The "Quit Facebook Day" protest groups have barely gained membership. Quitfacebookday.com only managed to attract 35,000 members for their mass exodus yesterday. Next to Facebook's close to half a billion users, this just doesn't seem very significant (a good article considering this perspective).

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by Steve Hall    Jun- 4-10    
Topic: Opinion, Social, Tools, Trends and Culture



Coke Jumps Shark With Mentos-Fueled Rocket Car

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Back in the day, it was fun to watch all those Diet Coke and Mentos videos that illustrated the explosive power of this particular combination. It was innocent. It was organic. Even the fancy EepyBird-created stuff was fun.

But what made it so much fun was the fact Coke thought it was a stupid idea and that they'd rather have people drink their product than use it as an entertainment ingredient.

Yes. Those were the days.

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by Steve Hall    Jun- 2-10    
Topic: Opinion, Social, Video



In France It's OK to be Gay. In America, Not So Much

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McDonald's is out with a new ad in France which portrays a boy who turns out to be gay having lunch with his father in a McDonald's restaurant. It's harmless enough. Though, of course, dad doesn't really know about his son's sexual preferences.

Without siding with a side...if there really are any sides at all here regarding sexual preference orientation (my apologies for using the wrong word. I just couldn't think of the proper "sexual orientation" phrase at the time of writing), McDonald's does a nice job playing it straight as it were. Boy is gay. Dad doesn't know. Everything's fine. Something in here with which everyone can identify.

You can view the ad here or below. And, as AdFreak astutely points out, the the ad has English subtitles so as to reach an American market without all the outcry it would, no doubt, incur if it were to air on television.

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by Steve Hall    Jun- 2-10    
Topic: Commercials, Creative Commentary, Opinion



CrowdSourcing to Get New Name

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You have got to be kidding. This has to be a joke, right? GeniusRocket, Victors and Spoils (Oops. What GeniusRockey hoped for didin't actually happen) and 99 Design are...wait for it...crowdsourcing a new name for crowdsourcing.

Seriously?

This is going overboard like a passenger jumping off the backside of the Titanic. And getting whacked by the propeller on the way down.

Apparently, $1,000 is up for grabs to anyone willing to be publicly chastise for whatever inane new name comes from this idiocy.

But just for fun, we'll give it a go: Lamevertising, MobMarketing, Franchisevertising, SwarmTeaming, HerdHocking, SocialSwarming, IdioIdiation, FlockFlacking, Social Marketing, SocialSeeding, SocialSourcing, Distributed Marketing, Collaborative Marketing or I'm So Fucking Lazy I Have to Ask Other People to Do My Job...vertising.

by Steve Hall    May-25-10    
Topic: Opinion, Social, Worst








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