Up in Calgary there's a bit of a furor over a billboard campaign promoting a new condo complex. At issue is the image and copy which consists of an almost upskirt shot of a woman in a miniskirt along with the words, "Look up... Way up."
The condo complex is being developed by ProCura which just finished restoring a sufragette home currently being used as a sales office for the new condo complex. Upon completion of the condo complex, ProCura has promised to turn the home into a community center for women's groups and a museum for the Famous 5, a group of Alberta women who fought for women's rights.
So...the complaint centers upon the disconnect between the work ProCura will do for women's groups and the campaign which some have labeled offensive.
28-year-old web designer Travis Gertz doesn't like the campaign. "My wife Rachel and I just got back from eight months travelling through the United States," he says. "The first thing I see when I get home is this offensive ad; it makes you embarrassed to be a Calgarian."
In what could be interpreted as a not too insignificant oxymoron, Dove, in a Craigslist ad, is seeking women with "flawless skin, no tattoos or scars" for an upcoming photoshoot July 18 in New York. According to the ad, the shoot is for a print campaign which will break in 2011.
The ad was placed by Dove Urban Casting, an entity that appears to be a division of Telecino, a Spanish media company
The ad also appears on CastingCall Search.
Dove Brand Police won't be happy with this but any ad that's written almost entirely in CAPS with every sentence ending with an exclamation point can't be taken too seriously anyway.
Click more to read the full ad.
Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.
If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.
The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.
Pursuing Transparency is no Private Matter
What does transparency mean to you? In the online advertising industry it conjures one of two things: 1) For the advertiser, full insight into the ad serving stack (from agency to publisher) or 2) For the consumer, full insight into the targeting data ad networks and data providers collect (e.g., Google, Bluekai).
If your first thought was #1, you are forgiven. It is after all natural to follow the money. And there is plenty of it being strewn across that field. But I'll argue that you should be thinking about the consumer a bit more, the sleeping giant as it were. And if you jumped straight to #2, then I'd bet you felt that current efforts and lackluster hype around transparency seems a bit, well, lacking, slight, effervescent, wispy, ethereal - more translucent really.
Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.
How do you get a respected artist to plug your product? The secret is profound and earth shattering.
This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.
OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.
We blame Arnold, EuroRSCG 4D.
The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes.
Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES."
Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.
Claiming the decision had nothing to do with PETA's effort to highlight its treatment of baby elephants, Ringling Bros. and Barnum & Bailey Circus, yesterday, announced it will end its search for a public relations agency.
With a $30,000 monthly retainer on the RFP Feld Entertainment VP of Corporate Communications Stephen Payne told PRNewser, "We received a very positive response from over two dozen firms and were in the process of whittling that down when we took a hard look at all the proposals and a hard look at our staff internally, and came to conclusion that we could do most of what we were looking for in house."
Of the search for a PR firm, PETA EVP Tracy Reiman said, "Ringling is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals--all for the sake of a few cheap tricks."
Thank God there are still countries out there that have no problem with their stewardesses (yes, not flight attendants) stripping down to their bikinis (because all stewardesses wear bikinis under their uniforms in these countries) to wash their airplanes. And, they don't even mind when the stewardesses' bikini-clad bodies become all soaped up like a good bikini car wash girl.