It's All Advertising points to an Epica award winning ad for Evian which forces you to wait an excruciating two and a half minutes listening to kids sing Queen's "We Will Rock You" while water children travel across your screen toward the holy grail that is Evian. OK, perhaps "force" is the wrong word but while watching, we couldn't help uttering, "What the fuck is this? Hurry up. We've got other shit to do!" OK, that's heavy-handed too. Sorry. It won an award after all so it must be good.
Screw all those shows that try to make us believe do-it-yourself home repair is easy. To promote Discovery Channel Canada's new show Canada's Worst Handyman, a reality show that follows group of really bad do-it-yourselfers as they attempt to do minor home repairs, Fuel Industries and Karbon Arc created a microsite that let's anyone virtually screw up home repair. There's a chainsaw and a nail gun which, as you can imagine, easily do serious damage.
This is just weird and pointless. But, then again, that's the whole point when it comes to Mony Python. Oh, the thing is supposed to promote Monty Python's Personal Best DVD release.
Everyone's jumping on this like a Puma Spoof ad so we will to. Clickz's Pamela Parker points to a viral video that mimics The Simpsons opening montage but with actual human actors. It's all done to promote UK satellite broadcaster BSkyB's airing of The Simpsons. Really nice work.
To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.
John Brock points us to a story about a recently launched Mexican television campaign from the National Women's Institute which portrays blow up sex dolls as office workers to somehow get men to stop treating women like sex dolls. Somehow, we just think this reinforces the stereotype.
Unfortunately, the theater industry was too stupid to take Philips' money and run. As you may have heard Philips, through Carat USA, tried to buy four minutes worth of pre-movie ad time in Boston and Minneapolis movie theaters from Screenvision and run only a :15. Predictably, Screenvision declined viewing it as a cannibalization of its annoying business model. Screenvision must be run by the same idiots that run Starz who insist upon placing idiotic skits and mini-programs in front of all of its on-demand movies. While you've read about this Philips thing everywhere, you haven't seen the actual commercial Philips wanted to run. We have it for you here. Granted, it's not creatively earth shattering but that's the point - a:15 and your done. On with the show.
Just as they did with Survivor and The Apprentice, anti-product placement group Product Vision has created another spoof called Top Model For Sale which pokes fun at UPN's America's Top Model product placements. As usual, product placements are blatantly made fun of. Give it a look if only to see a bunch of scantily-clad women prance about.
Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.
Bucky Turco tells us New Yorker Heron Preston Johnson, attending Parsons School of Design in Paris is suffering from culture shock. Coming from America where all our thoughts of nudity and sex are bottled up, capped and stored on a shelf, Johnson was a bit overwhelmed by the openess the French and many other European nations have about sex and sexual imagery. Apparently, while walking down the street, he was a bit shocked by this ad poster for a French fashion magazine. Se the full image here.