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Oklahoma Thunder Logo Trashed

ok_thunder_logo.jpg

As you likely know, we love to trash bad work here. We think it's our strong suit. We also have a short attention span and, thankfully to many, don't often go into lengthy detail in our trashings. But, we can appreciate and point to others who don't seem to have short attention spans and who take a keen interest in ripping apart every conceivable element of a piece of work.

Recently, new NBA franchise and former Seattle Supersonics the Oklahoma City Thunder unveiled a new logo and Denver Egotist commenter Bubba did us proud slamming every element of the work. Another commenter writes, "a team that steals basketball away from a deserving city because of an owner who wants to take his ball and go to his hometown (and much smaller city at that) deserves a shitty logo."

Need we say more?

by Steve Hall    Sep-11-08    
Topic: Brands, Creative Commentary



'University of it's never too late to learn'

phoenix-university-of.jpg

...that whole "grammar" thing, though, you'll probably need to learn elsewhere.

The ad at left is part of a University of Phoenix campaign where consecutive ads finish the thought started by "University of...", probably with other gimpy platitudes:

University of seizing the day.

University of never giving up.

University of I CAN.

Ooh, just found a variant. University of my hopes. Didn't see that one coming.

by Angela Natividad    Sep-11-08    
Topic: Brands, Campaigns, Online



Jimmy John's Just Wants to Make You Happy.

jj-bomb.jpg

In its latest TV campaign, Jimmy John's, America's Sandwich Delivery Experts, relieves tense situations with foot-longs and smiling delivery men. (Actually not a bad idea.)

The company is mostly midwest-based, and its ads are friendly and earnest -- deeply mid-western? -- even if not wildly original. The Bomb spot did make me laugh, but the effort overall only felt so-so.

While sandwich delivery may not really resolve hostage situations or smooth out an explosive case of nerves, I guess it could calm screaming schoolchildren. For half an hour.

Ads by The Ad Store.

by Angela Natividad    Sep-11-08    
Topic: Brands, Campaigns, Commercials, Television



McCain's Real Change Comes in Fun-tastic Refreezable Bags

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What's McCain's campaign for real change? Bringing politics to more humble roots: the frozen foods market. It's McCain Potatoes -- now in three lovable styles! Because can you honestly call sweet potato fries crusty and old?

Didn't think so. "Go for the BLUE bag."

Thanks to Adrants reader Tom for the tip. Don't look now, but this might actually be funnier than VPILF.

by Angela Natividad    Sep-11-08    
Topic: Online, Political, Spoofs, Trends and Culture



Wakamaru Robot to Shill Layered Tees at UNIQLO SoHo

wakamaru-uniqlo.jpg

You remember UNIQLO, the Japanese retailer whose quirky UNIQLOCK campaign won raves -- and shelf candy -- at One Show, the Clios and Cannes.

As of this week, UNIQLO's SoHo location will be home to a marketing gimmick that utterly outpaces UNIQLOCK in terms of ambition: Mitsubishi's Wakamaru robot. Originally built as a household helper, Wakamaru can look people in the eye and engage in basic communication. (Kinda reminds me of R2D2, except less willful and more coherent. See it meet and greet.)

In addition to wracking up the oohs and aahs, Tokyo Mango says Wakamaru will also help UNIQLO SoHo shoppers locate products around the store. No word on if Mitsubishi hopes to win business -- or at least interest -- through the collabo.

by Angela Natividad    Sep-11-08    
Topic: Events, Guerilla, Product Placement, Sponsorship



EepyBird Guys Make Awesome, But Not Productive, Office-Mates

eepybird-post-it.jpg

The Eepybird guys got together with ABC's objectively hot Samurai Girl to wreak havoc on the landscape of perpetual paper-pushers. See them turn multi-colored Sticky Notes into makeshift Slinkies! It's about as engaging as watching a dude tip dominos -- which, oddly enough, never gets old.

Social marketing firm Digisynd sacrificed 280,951 Sticky Notes to produce the above-linked video. But don't take those protest signs out yet, Greenpeace! Most of the pads are probably still fit to realize their mediocre fates as grocery lists and passive-aggressive "friendly reminders."

by Angela Natividad    Sep-10-08    
Topic: Online



Divorced? Divorcing? Hoping to? We've Got Your Card!

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Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.

The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!

But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)

It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.

Still perplexed? See video tutorial on why First Wives World exists.

by Angela Natividad    Sep-10-08    
Topic: Online, Social, Specialty, Strange, Trends and Culture



Frog Loves, Moms Hot, Cadbury Gorilla Remixed, Nano Chromatic'd

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- Strawberry Frog's Scott Goodson looks back upon the agency's move to New York and why it was the right thing to do.

- Are you a Hot Mom? If so, send your Facebook profile over to Yianna Garcia who's created a Facebook group and will highlight your hotness on the group.

- Wanna flirt with the hottie at the end of the bar? Ecast and LocaModa can help with its interactive network.

- Buddy Media's BuddyBrain is the social control system responsible for managing campaign intelligence and app-vertisement behavior in a social world. The BuddyBrain is split into four essential lobes: Project Center, Intelligence Center, Social Wire and Reference Tools. Um, whoa.

- Fallon London remixes the Cadburry Gorilla commercial to the tune of Bonnie Tyler's Total Eclipse of the Heart.

- And, yes. It's the new iPod Nano commercial. Apple's calling it the Nano Chromatic now.

by Steve Hall    Sep-10-08    
Topic: Agencies, Commercials, Social



Bogusky, Blackshaw, Woolmington, Brown Dish on DishyMix

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Personal Life Media's Susan Bratton tells us, "While you were basking on the beach, raving at Burning Man, getting your kids back to school or relishing the last days of summer, I was busy producing some of my best ever episodes of DishyMix." And she's got quite a collection including Crispin Porter + Bogusky's Alex Bogusky, JWT BOOM's Mary Brown, Nielsen Online Digital Strategic Services EVP Pete Blackshaw, Naked Communications' Paul Woolmington and Netconcepts President Stephan Spencer.

more »

by Steve Hall    Sep-10-08    
Topic: Podcast



Hatred of Adobe Expressed on 'Dear Adobe'

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Seems there's a lot of hatred out there for Adobe which, as we all know, has a pretty firm grasp on advertising's creative community. In fact, there's so much hatred, a site dedicated to that hatred, Dear Adobe, collect gripes about the company and its products. The number one gripe? "Why does the Acrobat Reader take two minutes to launch, and require updates twice a month, just to display PDF pages?"

The answer to that question? Who cares. Just use Foxit Reader (for Windows but available in Preview for Mac) and your Adobe Reader woes will be gone. That aside, there are hundreds of gripes on the site ranging from complaints about Photoshop, Adobe's installer and feature bloat.

more »

by Steve Hall    Sep-10-08    
Topic: Brands, Social, Tools



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