90210 debuted last night on The CW. And...it wasn't as horrible as expected. But, you had to watch the entire two hour premier to arrive at that conclusion. Having watched the entire original 90210 and now the update, my, as they say, how times have changed (See Nat trying to operate the espresso machine and the blowjob scene). But this isn't a 90210 review. It's a story about a guy who doesn't like the 90210 billboard facing his Brooklyn neighborhood.
Yes, it's that time again. It seems the Chicago ad:tech conference just ended but the New York Conference is already upon us. Several keynote speakers have been announced including CNN President Jonathan Klein and Ogilvy & Mather Chairman & CEO Shelly Lazarus.
Early Bird registration is open and that means discounted rates for those who act before October 3. Use the code BRNYZ9 to get the discount. For those planning of getting an Exhibit Hall pass, which includes access to the keynotes, it's free until October 3. If you're planning on going, now's the time to make your plans.
Oh who doesn't love a 12 year old kid to puts a few stuffy MBAs on their guard during the interview process while getting to the heart of what consulting is really about: using a lot of fancy buzzwords to increase intelligence quotient thereby dumbing down the consultee to the level of a 12 year old? Perfect, right?
It seems that's what Deloitte is out for in this faux interview, promotional video for its Born2Consult site on which those wishing to explore the company can, perhaps, relive themselves of pre-interview jitters provided by the humor in this promotion.
Hey, kids put Monster.com on the map fairly well. Maybe kids can remove a bit of the stufiness associated with a big consulting firm.
You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot.
The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.
From September to October, Levi's "Live Unbuttoned" campaign invades newsstands and 7-Elevens in Hong Kong.
Agency TBWA\TEQUILA partnered with East Touch Magazine to outfit its next issue in miniature 501s. Mag-lurkers will literally have to unbutton the jeans just to finger a copy. Bonus points if you can fit in them!
There'll also be a guerrilla effort in Causeway Bay, where customers can experience the "Live Unbuttoned" campaign live and, uh, unbuttoned, which I think just means they'll be able to try jeans on in a tent. (I'm hoping there'll also be a lively music component. Chinese gen-yers love free music -- who doesn't? -- so it would make sense if Levi's also promoted its free music downloads there, too.)
If this ad for the Sept. 3 premier of America's Next Top Model is any authority, she may also be Balarama, the zany fete-lovin' brother of Krishna.
"The generation that swore it would never get old -- didn't. Welcome to the summer of life."
Just for Men has decided to target the Confident Male Boomer, a man so sexy he need not fear his graying head of hair. (Bitch, please! He rocked Woodstock AND he surfs!)
The only question is, is the gray in all the right places? Fret no longer about nature's crude hand; get ahold of Touch of Gray, the only hair dye that lets you "keep a little" salt in that mostly-peppery mane.
That guitar riff sure does set the stage, plus the narrator's got us PUMPED. And the closing guffaw, "Never trust anybody over 90!", coupled with those bad-ass peace signs, won some high-larious backlash on YouTube.
"Why in hell do people still try to make candy in potentially phallic-looking shapes? You'd think they would have learned by now....."
It's definitely a mystery worth pondering. Adrants reader Candace sent over this rawkin' shot of Hannah Montana's Concert Candy. The packaging features our Lolita du jour holding a mic up to her mouth while a giant gummy guitar comes at her from the left.
"Guitar and microphone shapes!" the package boasts, but that guitar doesn't look all that guitar-like, and I don't think the gummy mics will help either.
- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.
- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.
- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)
It's not often online banners excite. Gone are the days a banner would evoke anything other than "Will that friggin' thing stop flashing?!" But Pittsburgh agency Brunner has created an ingeniously inventive banner campaign for Zippo which makes humorous use of the product's primary function.
In three version, a skyscraper banner is cut in two. The top half is a fake ad. The bottom is the actual ad for Zippo. The top reacts to the bottom and then the two come together to deliver more information about the lighter. You can see the three versions here, here and here.