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Step Right Up, Getchyer Ironic Political Buttons Right Here!

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Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.

Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)

For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."

...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.

by Angela Natividad    Sep- 4-08    
Topic: Consumer Created, Online, Political, Spoofs



CAPTCHA Talks Smack, Robot House Tweets, Conservatives Critique Palin Pick

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- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o

- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.

- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.

more »

by Angela Natividad    Sep- 3-08    
Topic: Brands, Online, Social, Trends and Culture, Word of Mouth



Jamba Juice: Now In Handy-Dandy Plastic Bottles!

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Jamba Juice makes its foray into the grocery aisle with a celebratory ad by Publicis/NY and production firm Stardust. In "Fruit Pixels," a bouquet of berries spring out of a Jamba smoothie bottle and shape-shift into a swinging schoolgirl, a swimmer, a volleyball player and the Jamba Juice logo before slipping back into the bottle, now neatly capped.

Tagline: "Live fruitfully." Hrrrm. The Ting Tings, which sing Fruit Machine in the background, could've given you guys somethin' better than that.

Off-topic, I love how personified energy can be used to promote both hip surgery and fruity beverages.



Want a Porsche? Spin Those Dreams Into Bragging Rights

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Sike friends into thinking you have a Porsche. Upload a shot of your driveway on the Porsche -- I Can subsite, choose from one of four platinum-coloured models, then PhotoShop your heart out with a limited set of image adjustment tools.

The result is an almost-perfect, semi-nifty shot of a Porsche in your driveway. (Unless, like me, you Googled up a dream driveway too.) Save as wallpaper or share with friends. Just don't invite them over.

Impressed? Yeah? ...No? Well, the effort earned Cramer Krasselt/Chicago some LA Times love.

by Angela Natividad    Sep- 3-08    
Topic: Brands, Campaigns, Online



Bionic Pizzazz Brought to Hip/Knee Surgery

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This year at the Olympics, performance-enhancing athletic gear were all the rage. Four years from now, will it be highly-advanced hips and knees?

"Smith & Nephew introduces the next generation of joint replacements: highly-advanced hips and knees engineered to meet the needs of your high-performance life."

The ad, designed to make active human beings look like fluid ribbons of energy, was produced by Psyop for Ogilvy/NY. I like how it breathes life into an industry normally associated with near-immobile geriatrics ("I've fallen and I can't get up!"). But It also brought Touch of Gray to mind. Sexy grays, bionic hip surgery: looks like advertising's in midlife-crisis mode.

by Angela Natividad    Sep- 3-08    
Topic: Brands, Commercials, Television



Thirsty African Kid Invades TV Studios for Water

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To promote "Music for Life," whose theme this year was the dearth of drinkable water in some countries, the Red Cross and Studio Brussels let loose a thirsty black kid, who invaded TV studios and stole sips out of TV personalities' glasses.

It's hilarious. He just races onstage, gulps water down, and races off again without a word. Nobody can keep a straight face, and one chick just looks totally lost.

A video montage of the effort was put together and disseminated under the catchy name "Black boy wants water." As the Guerrilla Communications blog points out, it kept people awake -- and better still, got its point across.

The effort purportedly raised 3.3 million euros for drinkable water. It also won two golds, a silver and a titanium award at Cannes this year.

by Angela Natividad    Sep- 3-08    
Topic: Campaigns, Cause, Good, Guerilla



Dear Carat Staff: Layoffs Are Coming. To Everyone Else: Be Nice

These things happen. Everyone's done it. It's just too easy what with all the mailing group features in Outlook that make it so simple to send email to entire groups of people with one click. That's apparently what Carat Chief People Officer (can we stop with these idiotic titles?) Rose Zory did today when she sent an email about upcoming layoffs intended for select senior management to the entire agency.

more »

by Steve Hall    Sep- 3-08    
Topic: Agencies, Opinion



3M 'Steals' Post-It Note Jaguar Viral Sensation

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Sadly, there have been a few too many examples of brands co-opting the work of others for their own financial gain. Here's another. In December 2006, Scott Ableman and his co-workers decided to play a practical joke on another co-worker who drove a Jaguar and was one of those people who would park his car in a very remote spot so as to avoid scratches and dings. Ableman and friends plastered the co-worker's car with Post-It notes, took pictures of the resulting colorful design and posted them on Flickr. The whole thing turned into somewhat of a viral sensation.

more »

by Steve Hall    Sep- 3-08    
Topic: Bad, Brands, Viral



Max Beer Has (Gives?) Head

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There's not much to say about this Max Beer faux commercial other than the fact than it'd it'd never air anywhere. Night Ranger? Sister Christian? Huh? Not a bad song but WTF for a commercial?

by Steve Hall    Sep- 3-08    
Topic: Racy, Spoofs, Video



Hot Dog Seeks Safety in Dorm Room Bed

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Some people will do anything for a hot dog. Well, or a Wienerschnitzel hot dog, that is. Here we have a college girl chasing her Wienerschnitzel down the dormitory hallway (yes, she's chasing a hot dog) and into the room of an unsuspecting guy. The guy, of course, taken by the girl's ample curvature and sweet face tries to put the moves on her while the little Wienerschnitsel dude seeks hiding under his sheets. Yes, it's a very weird spot but oddly watchable...in a weird way.

by Steve Hall    Sep- 3-08    
Topic: Good



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