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Pizza Boxes Carry Newspaper's Classified Section Promotion

charleston_pizza_boz.jpg

As part of a promotion to tout its classified advertising sections, the Charleston Post and Courier launched a television and print campaign accompanied by a third, very interesting element: pizza box advertising. Yes, there's been ads on pizza boxes before but the paper's agency, RawleMurdy, worked directly with local Charleston pizza shops providing them with a total of 50,000 pizza boxes branded entirely with the paper's message and an offer for free classified listings for items under $100.

The campaign ran between August 27 and September 26. The paper reports phone inquiries and online listing are up. Not half bad in an age where many paper's are seeing a decline in classified ad revenue. You can view the print work here and one of the spots here.

by Steve Hall    Oct-10-07    
Topic: Good, Guerilla, Newspaper, Packaging, Point of Purchase



Ask The Spirits II Connects You With the Dead

tamba_ouija.jpg

Just in time for Halloween, TAMBA Intrnet has reprised its 2006 Halloween effort with Ask the Spirits II, a Ouija board-style game that answers your questions about dead relatives and other ghoulish type inquiries. That's really all there is to it. Give it a go.

by Steve Hall    Oct-10-07    
Topic: Games, Online



Sony Bravia Thread Spot Drapes Ancient Tombs with Rainbow Shroud

sony bravia pyramids.png

We were skeptical about how many more ways Sony would be able to push its swath-everything-in-color manifesto for the Bravia campaign, but at this rate, we're pretty sure it could go on forever.

Y&R, Egypt is responsible for this pyramid and thread spot. It's appealing -- even without a Rolling Stones tune -- but it also filled us with a sense of dread. How many takes did this require? Who cleaned up all those spools?

more »

by Angela Natividad    Oct-10-07    
Topic: Brands, Commercials, Good



Photoshelter Monetizes Pictures, Adrants Has Dirty Mind, Little Else New

long lens2.jpg

LOL. So PhotoShelter's PR people emailed to say it's running a casting call for its image collection, which helps photographers make profits on pictures. If you register before November 5th, you could get 85 percent of transaction proceeds in your first six months.

There is really nothing funny about that, or about anything PhotoShelter is doing to promote this effort, but the PR guy who wrote to us started his letter with some generic line like, "I came across your site and thought you might be interested..."

And, partly because we think it's complete swill when somebody claims to "come across our site" before diving into a pitch, Steve emailed me and snarled, "Don't you hate it when people cum all over our site? I mean it's messy, man! It's mean! It's rude!"

more »

by Angela Natividad    Oct-10-07    
Topic: Promotions



Bet You Can't Do This With Your Cereal In the Morning

allbran_animate.jpg

Everyone plays with their food from time time time. Perhaps, because what's on the plate isn't very palatable. Maybe it's the result of nervousness while on an awkward date. Maybe one too many martinis were consumed prior to dinner and one more bite of food will, assuredly, turn the stomach into a launch vehicle for its contents. But how many people play with food just to make a commercial?

OK, so a lot of people do but this Leo Burnett Toronto-created, Head Gear Animation-produced commercial for Kellogg's All-Bran Guardian goes far beyond pushing food around with a fork or styling it for a photoshoot. In this commercial, the food becomes the makings of a video. Enjoy.

by Steve Hall    Oct-10-07    
Topic: Commercials, Good



TurboChef Perhaps Promises More than It Can Deliver

turbochef chef.jpg

We really hate it when lame music gets in the way of our ambient in-the-zone iTunes mix. But that's really the only beef we have with this microsite for TurboChef, which in all other respects is suspiciously too cool to be kitchen appliance-related.

The Oven Reinvented was put together by mono and it gives demonstrations on how the TurboChef cooks food. We watched the asparagus segment about six times. While cooking, the food sort of floats in midair while lasers shoot through it from both directions.

It's so Teleportation Pod Meets Wolfgang Puck.

In its pressie, mono calls TurboChef "15 times better" than the typical "me-too" luxury appliance. We're not really sure how the agency arrived at the number 15 but we're guessing it's probably similar to the way we pretended to count the number of times we saw the asparagus segment. (Actually, we only watched it once.)

by Angela Natividad    Oct-10-07    
Topic: Online, Promotions



Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

radiohead in rainbows.jpg

Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

more »

by Angela Natividad    Oct-10-07    
Topic: Campaigns, Celebrity, Online, Promotions



Christina Aguilera, Britney Spears Career Paths Differ Dramatically

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It's almost impossible to remember, given what's happened between now and then, but Christina Aguilera and Britney Spears used to be on the same track career path towards stardom. Obviously, things have changed over the past several years for the former Mouseketeers.

For Spears, it's been mostly for the worse. For Aquilera, it's been a smooth sail so it isn't a surprise she comes of as the elegant lady she is in this latest celebrity perfume campaign for her namesake's fragrance. Yes, Aguilera had her slutty 'Dirty' period but she's settled quite nicely into the blond bombshell category and appears happy to stay. Spears (who has also done her fair share of fragrance commercials), well, let's not dwell but, rather, enjoy Aguilera's new commercial.

by Steve Hall    Oct-10-07    
Topic: Celebrity, Commercials, Good



Fila Spot May Convince Non-Athletic Parents to Keep Jr. in Booties

fila baby run.png

We were actually surprised here. This spot poses as a home video taken by a proud father of his baby's first steps. If you've ever witnessed a child walk for the first time, you know what a triumphant feat it is - and that it doesn't last long.

That's the first thing that sticks out.

The kid seems to be walking for an impressively long time with the dad following closely behind, cooing in paternal awe. Then they get to the front door, and POW! -- the kid's off like a shot! Pops couldn't keep up if he wanted to. The ensuing mayhem made us LOL.

more »

by Angela Natividad    Oct-10-07    
Topic: Brands, Commercials, Good, Online, Television



DDB, Sydney: Golden Arches > City Sunrise. Seriously. What?

mcds sunrise 1.jpg

Either McDonald's gets off on the idea its golden arches could surpass sunlight, or somebody at DDB, Sydney is fucking wild about Egg McMuffins. (They are compelling sandwiches.)

Variations here and here. It's like some starry-eyed Nikon hobbyists couldn't decide which angle they loved best so they decided to pass all three favorites off as a tri-variant print campaign.

Are we supposed to compliment the photography?

by Angela Natividad    Oct-10-07    
Topic: Brands, Poster



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