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Guard Your Loins! This Video Will Gay You

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Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.

"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.

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Comcast to Luddites: GET READY (for __________).

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A year and a half ago, a survey was taken pegging seniors as among the most likely to be negatively affected by the upcoming digital TV transition. This crucial trivia wiggled its way into last-minute marketing campaigns with understandable urgency; Adrants reader Rebecca reported getting the ad at left in her mailbox.

"Get Ready for the Digital Transition on February 17, 2009, with FREE Basic Cable," it says. For those that weren't paying attention the first time, an eye-catching balloon tactfully adds, "GET READY BEFORE IT'S TOO LATE!"

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by Angela Natividad    Feb- 5-09    
Topic: Cable, Direct, Events, Strange



'Look at that Detailing. That is a Sweet Ride, Right There.'

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Last week we reviewed a St. Lukes ad for IKEA's PAX wardrobe, which wordlessly depicted women being jostled about in an ongoing quest for safe haven.

In response, zig sent us its take on PAX. "Garagetalk" airs in Canada and was adapted in Germany. The vibe's completely different, but it still ties PAX to women and our apparently insatiable need for ambient shoe space.

Easing a friend into her PAXed-out closet with a casual "Welcome to the Jane-zone" (wince!), one chick shows off her wardrobe space with the attitude men adopt over modded "bachelor" garages. In case you miss the cues, concluding text wryly reads, "Men have the garage. Women have the PAX wardrobe."

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by Angela Natividad    Feb- 5-09    
Topic: Brands, Campaigns, Commercials, Packaging, Television



nu-kitchen's Wordplay Sets Stage for Its Dishes

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These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.

See:

o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.

Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.

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Finally, Blogworthy Flatbread.

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The other day AdFreak drew our attention to an Oscar Mayer ad that showcases a tasty-looking flatbread pita under a smarmy but irresistible headline: "Blogworthy."

This marks two blogs that bit the bait. We acknowledge it's sad that a brand can put BLOG in an ad and have at least one love-starved blogger (ME, ME, ME!) clamoring to name-drop them, but hey, it means something when the creators of your childhood anthem finally nods its head in your direction.

Life is complete.

by Angela Natividad    Feb- 4-09    
Topic: Brands, Magazine



Sean Penn Rolls Out the Money For Hungry Children

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With a supremely effective visual, this PSA for the United Nations World Food Program in which Sean Penn illustrates how, comparatively speaking, cheap it would be to feed every hungry school child for a year makes a powerful statement.

With the Wall Street plan costing $700 billing, the Iraq war costing $600 billion and the European stimulus plan costing $200 billion euros, the $3 billion dollars needed to feed hungry children for a year seems quite affordable.

by Steve Hall    Feb- 4-09    
Topic: Cause, Celebrity, Commercials, Good



Extreme Makes Its Mark in the Snow

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And it's neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a "branding blitz" all over the city of Big Ben.

You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme's advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.

We've seen this type of effort before, where a city is "branded" via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Guerilla



Please Make This Cow's Dream of Coming to California Real.

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Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.

We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.

Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Campaigns, Online, Video



Western Union Delivers World Peace With Floating Yellow Blobs

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Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?

While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.

Oh, and Western Union is there to help that happiness happen.

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Crest Kids Called Upon to Smooch in 3D

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Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange



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