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Because Penguins Fans Are Just Loyal Like That.

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Cenergy/East Aurora recently put together "In the Game," a triage of spots for the Pitsburgh Penguins. Each depicts a Penguin fan testifying to the degree of his/her loyalty in random, occasionally inappropriate places.

Once in awhile the characters toss in a statement meant to make them relatable to tech users, like "I will sign off Facebook!" and "I will ask complete strangers to check their PDAs!"

Each breathily concludes, "...because no matter where I am, I'm in the game." Around this time you're supposed to be so into the Penguins that you wanna buy tickets, so a cinematic voiceover invites you to visit pittsburghpenguins.com.

We're not convinced sports fandom is really an impulse-buy kinda thing. And the fans are so ordinary that the incentive to follow them into Penguinsville is totally lost. Probably would've been a better campaign if the camera eye focused on the unique merits of the team and players; less so on three forgettable groupies.

Ads below.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Commercials, Television



twipple: Making Twitter a Kinder, Gentler Borg*

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Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.

Once a critical mass starts following @twipple, the latter will deploy "short, fun, positive tweet instructions to do something kind in public," like smile at a stranger, give money to a street musician, or whistle your favourite tune. You can also make up your own and send them via DM or email twipple2009 [at] hotmail.com.

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by Angela Natividad    Feb- 6-09    
Topic: Consumer Created, Online, Social, Trends and Culture



Katie Holmes: The New Face of Miu-Miu

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Exciting news from the fashion annals of Jeremy Dante: Katie Holmes of the Scientology set is the new face of Miu-Miu, succeeding French actress Vanessa Paradis, and joining a list of other screen stars better known for what they do during off-hours, like Drew Barrymore and Lindsay Lohan.

We've never been very impressed with Holmes and had planned to lash her with our whippiest whip, but the rose-hued imagery gave us pause. It appears she's finally shedded that mealy Dawson's Creekishness -- indeed, even gracefully eclipsed her polarizing husband and choice of faith -- and become a reserved but seductive little lady. (The work also feels less forced than Madonna's stuff for Louis Vuitton.)

We're almost giddy with like of her.

by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster



What's a Penny Good For? Making Change.

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See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.

This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.

The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.

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by Angela Natividad    Feb- 6-09    
Topic: Campaigns, Cause, Guerilla, Online, Outdoor, Video



Asics Appropriates Chinese Legend for 'Made of Japan'

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Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Wellington Zoo Offers Climactic Valentine's Day

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Unless you want the rest of your co-workers to think your having a bit of afternoon delight in your cubicle, you might want to turn the volume down or wear earphones before viewing this climactic commercial from Wellington Zoo courtesy of Saatchi & Saatchi.

The blissful exuberance is all to promote Valentine's Day at the zoo which has put together a 17-plus night out including gourmet treats, a live band and, of course the animals. There's no word on whether or not the animals will "perform" during the festivities.

by Steve Hall    Feb- 5-09    
Topic: Commercials, Good, Racy, Video



Crispin Porter + Bogusky to Lay Off 60 Employees

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Oh no! Say it ain't so! Even Uber-agency Crispin Porter + Bogusky is facing tough times and has had to reduce its staff of 900 by 60. Katie Kempner, VP of communications sent us this statement.

"In response to the current economic climate, advertising budgets are being reduced in virtually every industry. On a comparative basis, CP+B's business is doing well but we are not immune to the constriction of the economy. Our two main responsibilities are to our clients and to our employees. And in order to most prudently manage our business, we have
take the difficult step of reducing our staff by 60 of our 900+ employees. We do not anticipate any further staff reductions. These are extraordinary times and we hope that we will not have to do this again."

Well, there you have it. Best wishes to all. Getting laid off sucks and there's no other way to put it.

by Steve Hall    Feb- 5-09    
Topic: Agencies, Bad



ESPN's 'Homophobic Fist Kiss' Lays Fist Bump to Rest

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Ah...the fist bump. That manly expression of...well, who the fuck knows? The whole fist bump thing is stupid, awkward and dumb. And has become even more so since Agency.com's Subway video.

It has nothing to do with homophobia, as some have dubbed it when called a "fist kiss" in this Shaquille O'Neal and Mike Breen ESPN commercial, rather everything to do with some men's odd desire to appear "yo, dude" cool or something. It's just dumb.

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by Steve Hall    Feb- 5-09    
Topic: Cause, Celebrity, Commercials, Opinion



'June Cleaver seeks Ward for her Beaver.'

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You haven't had Valentine's Day until you've trawled this year's array of hawt Red Tettemer singles. After picking one you like, open up Outlook and reel that booty in. RT doesn't even charge a contact fee.

Don't email the two-for-one special though; he's ours.

by Angela Natividad    Feb- 5-09    
Topic: Agencies, Good, Online



YouTube as Casual Gaming Platform?

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On this especially idle morning, @tim_nolan invited us to partake of YouTube Street Fighter, brought to you by Patrick Bolvin.

Give it a whirl. The game enables you to interact by sending you to a new video every time you take an action, like picking a character or choosing to kick or block.

It's a fractured and disjointed experience, and you'll probably only play it once, but it brought to mind that Wario Land: Shake It! thing and reminded us that even when you think you know a medium, some innovative mind will turn it into something totally different -- opening opportunities for both the medium to evolve, and for creatives to take advantage.

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by Angela Natividad    Feb- 5-09    
Topic: Consumer Created, Games, Online



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