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Toastvertising Rears its Crunchy and Delightful Head Unless the Virgin Mary toast phenomenon counts, we don't see much of a future in toastvertising. (A moment of emotional wrestling: We once had a Hello Kitty toaster that burned a Hello Kitty-shaped head onto our bread. That was actually pretty awesome.) Anywho, Martijn at Fresh Creation's got the meat on toastvertising, as well as the making-of video for the Book of Spam/toast ad linked above. Paris Goes Gold for Bubbly Blonde Beverage We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.) The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!) Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow." The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08. Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing. Microsoft's 'Hey Genius!' Tries Luring New Minds, Fresh Faces into Same Ol' Same LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius. Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week. If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program. And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest. Get Your HuffPo Democrat '08 Stocking Stuffers Today! The Huffington Names/Slogans/Events campaign for Democrats '08 is allegedly so convicting that the campaign has decided to release stocking stuffer posters. Yes. Get your elongated 24x36" lithograph for $20 a pop. Meanwhilst, the campaign enjoys some parody, courtesy of Michelle Malkin and friends, and gets compared to Frankie Goes to Hollywood. Gotta love our political climate. If You Can't Shit Roses, At Least Shit Glitter Here's a decadent delight. Adrants reader Candace pointed us to this story about the Gold Pill. Created by Tobias Wong and Ju$t Another Rich Kid, the pills increase your self worth and literally make your excrement sparkle -- all for just $425. If you've got the money to burn and your self-worth to protect (with FLECKS OF GOLD IN PILL FORM!), you may as well wash it down with some Bling H2O. The Tang Dynasty -- or at least P. Diddy -- probably did worse. Brawndo Graduates from Big Screen to Seven Eleven If you saw Idiocracy, you know what Brawndo is: the energy-pumped thirst mutilator that's so potent it replaces water, even for crop irrigation. Now you can use Brawndo to water your own plants, or at least soothe you while thirsty. The drinks are slated to start appearing at 7-Elevens, says Uncrate. Dell Undergoes Brand Adolescence, and it Ain't Pretty We can't help but notice Dell is using its XPS model to (ever so innocuously) try repositioning its brand as a whole. For this decidedly complicated gig, it enlisted Mother, NY, which in August demanded that we reconcile a passel of mod devotchkas to our mental image of Dell. It was a brave and interesting effort, but an ultimately unconvincing one. For the XPS One, Dell and Mother are pushing harder still. Vista So Distasteful, Even Pirates Won't Steal It Despite Microsoft's charmingest attempts to promote Vista (witty subsites, banner gymnastics), the evidence betrays a sad truth: nobody wants it. But facing news that Vista counterfeit rates are estimated at half those of Windows XP's, Microsoft plays the ignorant housewife: Pirates' refusal to touch the goods is due to Vista's "proven and effective" authentication system! Oh, of course. Going from Quirky to Metal Always Betrays a Little Insecurity Here's a new ad for the 40 gigabyte Playstation 3. It was put together by TBWA\Chiat\Day, LA. The song is called Ladies and Gentlemen by Saliva. Nice way to showcase the visually arresting aspects of the console, but let's face it, the PS3 will never be the Wii. And to be honest, all this uber-sleek metal shit lacks the confidence PS3's ads demonstrated before Sony knew it would be a flop. You know, like that scary baby spot. There was also a pretty good one involving a Rubik's cube. And here are some EyeWonder ads for the same campaign: 1, 2. We're not really fans of EyeWonder spots but if they were all as visually interesting (and as quiet) as these ones, we might feel differently. Home Depot Shopping Carts Spout Text-Based Marketing Messages This unnecessarily long article by Forbes, chock-full of handy-dandy survey data, tells us one -- well, two -- important things: - A new concept is born: "shopper marketing." (Known to you traditionalists -- har har -- as in-store advertising.) The idea is that shoppers, which haven't warmed much to video-outfitted shopping carts, will take advantage of coupons, or marketing messages, or whatever-else, at their fingertips.
by Angela Natividad
Nov- 2-07
Comments (4)
Topic: Packaging, Point of Purchase, Promotions, Specialty, Trends and Culture 
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Source: Viral Video Chart
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