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Rabbit Spam Leaves Much to Be Desired

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Some spam out of the Adrants mailbag:

Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!

Check out the vibrator made famous by Charlotte on Sex and the City.

Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.

We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.

by Angela Natividad    Oct-30-07   Comments ()    Bookmark and Share     
Topic: Bad, Online, Opinion, Packaging

For Evian, It's the Outside that Counts

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The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07   Comments (4)    Bookmark and Share     
Topic: Brands, Packaging, Promotions, Strange

Pizza Boxes Carry Newspaper's Classified Section Promotion

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As part of a promotion to tout its classified advertising sections, the Charleston Post and Courier launched a television and print campaign accompanied by a third, very interesting element: pizza box advertising. Yes, there's been ads on pizza boxes before but the paper's agency, RawleMurdy, worked directly with local Charleston pizza shops providing them with a total of 50,000 pizza boxes branded entirely with the paper's message and an offer for free classified listings for items under $100.

The campaign ran between August 27 and September 26. The paper reports phone inquiries and online listing are up. Not half bad in an age where many paper's are seeing a decline in classified ad revenue. You can view the print work here and one of the spots here.

by Steve Hall    Oct-10-07   Comments ()    Bookmark and Share     
Topic: Good, Guerilla, Newspaper, Packaging, Point of Purchase

Disney Uses Bananas to Promote 'The Jungle Book' DVD

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Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.

by Steve Hall    Sep-27-07   Comments (5)    Bookmark and Share     
Topic: Good, Packaging, Poster, Specialty

Dear Coke: Vitamin Soda is Gross, and the '90s isn't Yet a Vintage Decade

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Say hello to Diet Coke Plus, an - in our opinion, misguided - attempt to keep snacky drinks relevant in the American health craze. In less than a year, we'll bet you $5 this vitamin- and mineral-enhanced beverage is off the shelves and lost in the shuffle of other badly-planned notions, like Vanilla Coke.

Here's a crazy idea: salad at some point in the day, and lots of water - not that flavored stuff hopped-up on still more vitamins.

Did we mention we hate the cyan-crazed '90s vibe of the Coke Plus packaging? Way to be dated, guys.

by Angela Natividad    Aug- 8-07   Comments (8)    Bookmark and Share     
Topic: Bad, Brands, Packaging

Nejma Sunflower Oil Makes for Cleaner Cooking

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We really like the simplicity of this ad for Nejma Sunflower cooking and frying oil, which by contrast makes any other option seem like the equivalent of cooking over petrol.

Sometimes taking the purer tack can just destroy the competition by association, a little like how a certain president must feel when doe-eyed cause-toting Al Gore walks into the room.

by Angela Natividad    Jul-27-07   Comments (15)    Bookmark and Share     
Topic: Good, Magazine, Packaging

Ophelia Fancy Turns Tennis into Contact Sport

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This is a little old but it begged for coverage. For tennis players who never felt the cotton polo was sufficiently breathable, lingerie brand Ophelia Fancy will help you get scandalously skimpy for the next match.

Hey, it's hard to find a decent costume that doesn't come out of a plastic Halloween tote bag. And with Ophelia covering our dress-up fetishes (with pasties!) and Hot Milk keeping expectant mothers delectably scant, there's really no excuse to go on a-porting your favorite cotton boy shorts, is there?

by Angela Natividad    Jul-24-07   Comments (8)    Bookmark and Share     
Topic: Brands, Good, Packaging

Hey. Third World Adolescents Need Porn, Too

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The OLPC, an organization devoted to bringing open source laptops to children in Third World countries for less than $200 a pop, have discovered an awkward residual outcome in their well-meaning scheme.

The News Agency of Nigeria has reported some kids at an Abuja primary school "have gone awry as the pupils freely browse adult sites with explicit sexual materials."

Oops. The OLPC has since reported they'll be including porn filters in the newer models of the otherwise-durable computers.

by Angela Natividad    Jul-23-07   Comments (2)    Bookmark and Share     
Topic: Bad, Cause, Packaging, Policy, Strange

Nokia N95 Makes Computers Bite, Scratch and Otherwise Maim Owners

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It may not be as cute as the iPhone, but the Nokia N95 - and its ad campaigns - might just be cleverer.

The premise behind jealouscomputers.com is that the N95, which boasts music, GPS, camera, and video cam all in one (okay, really ugly) phone, may spark the jealousy of lesser-seeming technologies - like your laptop, for example. And along with footage of tech gone awry are flight attendant-type videos about protecting yourself from dangerous hardware, as well as camouflage tactics for the N95.

You might want to try the latter, even if you don't have a laptop raring to bite you. (Seriously. Look at it.)

by Angela Natividad    Jul-23-07   Comments (1)    Bookmark and Share     
Topic: Brands, Online, Packaging, Promotions, Strange

HBO Store Packages the Celebrity Fix

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Need more cynicism in your life? Try some Bill Maher. This season the HBO Store gets big pharma on our asses with a storefront of bottles, creams and tonics of all sizes - branded with celebrity.

Seeking snickers? Swoop some up, right next to the P. Diddy bottles.

What uncannily logical placement. Whenever we need a snicker, it generally helps to find Diddy on TV. He's always doing zany things, like running New York, screaming at divas or standing on top of floats. His antics add froth to our otherwise dull celebrity-consuming lives.

by Angela Natividad    Jul-20-07   Comments ()    Bookmark and Share     
Topic: Celebrity, Packaging, Promotions

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