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By Kids for Kids (BKFK) and DoSomething.org have launched the "Advertise Your Cause Media Challenge." It's geared to kids who feel a burning desire to make a difference. (Collective "awwwww.")
If you live in the US and are under 19, you can participate. Get entries in before 12 noon EST on June 30. Enter here.
The "cleverest, most powerful and most impactful" campaign will be showered with PSA-style media exposure and a $10,000 grand prize. Yeah, that kind of money would make a stoner pro-DARE in a pin-drop.
Apple's getting sued because the marketing material for its new iMac desktop monitor promises people "millions of colours." In actuality, the 20in version only displays 262,144. Those bastards!
(For the record, the iMac 24in screen does display millions of colours. 16.7 million, to be exact, 9.7 million of which human beings apparently can't even see.)
Here's a really weird image from Real Simple for Life's DHA, a company that promotes consumption of DHA Omega-3 in products like Yoplait yogurt, Horizon Organic milk and Silk soymilk.
It's clear what they're trying to do with the whole "all stages of life" thing, but seeing this picture at a glance? It was scary. And for reasons I can't immediately explain, I thought of Delicatessen.
Might be the whole dark circus vibe.
With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.
As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.
"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!
These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.
Random. But I did like the ghost bib.
The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.
Hey, women have padded bras. Why shouldn't men be able to enhance their figure with padded undergarments? This ad for padded briefs thinks every man should be able to have a bootylicious ass even if, in what would have to be one incredibly awkward and embarrassing moment, it was revealed he really had no ass at all.
Once again humor is trumped by those who love to bitch about ads with animals in them. A recent ad for Volkswagen which shows a dog having a great time while rising in a VW and a not so good time when he's not. England's Advertising Standards Authority has received 500 complaints about the ad but were told by the ad's creators the dog in the ad was acting. Still, the organization is "very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars.
You can argue this one either way. Have at it in the comment section.
This just in!! This "Reuters" story is one day late but apparently adland kills us all and is the cause of 1.6 million deaths each year. Apparently, a "runny farty residue" is one of the initial causes. Reuters reports, "Contact with, or even being in the proximity of adland is known to trigger acute bone liquification disease, chronic restless face syndrome, and a deadly soup of bacteria called gumbo that shoots out of your nostrils."
Hey, "Reuters," if you're gonna do the April Fool Day thing, at least date your articles properly:-) Kidding. Adland dated her story just fine.
After a goof six years ago which kept the iconic red umbrella with Citigroup as it spun off the Travelers unit, Travelers has won it back and has gone BIG (literally) in a new commercial celebrating the umbrella's return. In the ad, a man carries the gigantic umbrella back home and on his way does what good insurance companies do, helps people when they need helping. OK, so most insurance companies don't a shit other than making money but it's a nice sentiment at least.
Fallon Minneapolis did a nice job with the spot. It's elegant, well-produced an fairy tale-like in that big adventure movie sort of way. It's one of those ads that really doesn't look like it's actually an ad but at the same time, delivers its brand message beautifully.
Look! Look! Look! It's consumer-generated media! That's right. Step on over to Upromise's Tuition Tales (great name) for a glimpse at videos created by students seeking $25,000 to cover college costs. Over the past 12 weeks, a field of hundreds has been narrowed to ten finalist. The winner will be chosen by public vote. As an incentive, Upromise is offering every person who votes a chance to win a $50 gift certificate to Bed Bath & Beyond.
Now if only Upromise would remove the annoying control bar which floats over the bottom of each video, the fullness of every video could be more pleasingly appreciated.
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