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Ron Stilanovich Gets Scrappy for Easton Sports


Omelet has put together some new work for Easton Sports that consists of a series of videos featuring career minor leaguer Ron Stilanovich who offers advice on how to become a "smarter, tougher, and ultimately, better ball player, all-around." If you're into baseball or like testosterone-fueled coach speak, you'll love these videos. Even if you don't, their full of enough humor to please most anyone...if you have the patience to site through a bunch of three minute vids.

by Steve Hall    Apr- 8-08    
Topic: Video

PubMatic Launches Online Ad Network Pricing Service


Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:

more »

by Steve Hall    Apr- 8-08    
Topic: Online, Research, Tools

90 Spots Scratch Surface of Massachusetts Delights


The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired "It's all here" slogan.

Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown... Geez, naming all this stuff is tiring. See it all live on MassVacation.

You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style.

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by Angela Natividad    Apr- 8-08    
Topic: Campaigns, Commercials, Online, Packaging, Promotions

Geico Caveman Finally Peaks, Begins Slow Humiliating Decline


And he's channeling John Travolta! (Thanks, MTLB.)

There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Online, Strange

It's a Skid Steer Smackdown!


Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.

Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.

Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Events, Product Placement, Promotions

Sony Bravia Embraces Blogs, Blank Palettes and Bubbles


Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Good, Online, Promotions

You Know What Makes a Great F*ck? A Lexus


Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Commercials, Online, Packaging, Television

'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match


Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net.

Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis."

Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it.

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by Angela Natividad    Apr- 7-08    
Topic: Bad, Consumer Created, Outdoor, Trends and Culture, Video

Once You Go Black, You Go Jeff Dahmer. Wait, What?!


That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.

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47 Minute Movie of Surfer Babes A Commercial for Roxy Clothing


There simply aren't 47 minutes in a day which can be allocated to watching a video simply to appreciate the fact, so we're told, the whole thing's a commercial for clothing brand Roxy. Even if it is, who really cares? The parts of the video that were viewed were enjoyable enough and, hey, who doesn't like to watch girls in bikinis surf, pose and frolic on the beach?

more »

by Steve Hall    Apr- 7-08    
Topic: Brands, Good, Opinion, Video

« Mar-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  |  23  |  24  | May-08 »

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