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Infiniti Launch Ads Retooled for Hummer H3

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Oh look. It's like the Infiniti launch commercials created by Hill Holliday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference. In this new Hummer commercial from Modernista (Hmm. HH and Modernista are both in Boston. Hmm), we also get flowers, trees, mountain streams, wildlife and other moody images but this time they're interspersed with shots of the Hummer...in case we, oh, forgot we were watching a car ad.

by Steve Hall    Apr- 2-08    
Topic: Commercials, Strange



CAANZ Calls, Copy Can, VH1 Chats, Woot Wins

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- Some guy's hoping for Million Dollar Homepage fame after having fallen prey to a Woot.com April Fool's joke by offering his Woot "bag of crap" to the person who wins a drawing he will hold tomorrow morning. To enter the drawing, people have to donate money.

- Creative Director Laura Sweet responds to David Pogue's article about marketer's adoption of "web 2.0" and offers a few tips.

- CAANZ wants your entries. New Zealand's CAANZ wants your submissions for its media awards and has a little commercial to urge you to do so.

- Copyblogger has the goods on how to create a "rock-solid tagline" that works.

more »

by Steve Hall    Apr- 2-08    
Topic: Mobile/Wireless



Dating Site's Hook Ups Based on Love of Similar Brands

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Anything launched on April Fool's Day is, by default, suspect which is why Brand-mates, a site on which people can share the brand they love with others, just doesn't seem quite right. A site where brand lovers can create relationships with the brands others love? Sounds like an MBA'd account planner got together with some Web 2.0 type to create this thing. Oh wait, that's exactly what happened!

more »

by Steve Hall    Apr- 2-08    
Topic: Brands, Online, Social, Strange



Maidenform Backless Bra Too Small For Busty Adrants Interns

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Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

more »

by Steve Hall    Apr- 2-08    
Topic: Agencies, Brands, Campaigns, Good, Magazine, Online, Outdoor



Statistical Fodder for Your Next Creative Brief!

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- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.

- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.

- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.

- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?

- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.

- Kids love social networks. O RLY? Thanks for the insight, champs.

- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.

more »



True Power Trips are Family Affairs.

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That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)

In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.

The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."

Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.

by Angela Natividad    Apr- 2-08    
Topic: Commercials, Promotions, Television



Clorox Uses Music Mix to Bring Melody to Schools

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Here's a taste of the stuff on The Blue Sky Project, a promotional CD created by DDB, SF for Clorox. Some of the tracks were in Clorox ads, then extended to beef up the album.

50 percent of the price goes to Music in Schools Today (MuST), which brings music programs to low-income neighborhoods.

I was gonna say it would be hard to associate Clorox with any kind of music, mostly because I can smell bleach wafting out of the kitchen and there is nothing musical about it.

But The Blue Sky Project is calm and unpretentious -- an okay fit for the (slowly evolving?) household brand. I'm happy the agency avoided the temptation of using electronica or hip-hop. Getting people to listen isn't hard, as long as you avoid being something you're not.

by Angela Natividad    Apr- 1-08    
Topic: Brands, Cause, Good, Promotions



Nothing Spells Scandal Like Fantasy Baseball!

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America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

more »

by Angela Natividad    Apr- 1-08    
Topic: Campaigns, Online, Video



Mug Stirs Guilt Trip into Every Hot Drink

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To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world's land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought:

"A global climate increase of just two degrees Celsius will have irreversible, catastrophic effects. www.wwfchina.org."

WWF disseminated 250 of these sunny mugs to attendees at the UN Climate Change Conference in Bali. The Dutch Environmental Minister said it "dramatically captured the critical nature of the global warming issue."

Dismal. Also, reason No. 546 to pick up an ice-cold Coca-Cola.

by Angela Natividad    Apr- 1-08    
Topic: Cause, Events, Packaging, Promotions



April Fools Around the 'Net: From Handhelds to Email, Everybody Wants to Fuck with You

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- Qualcomm announced the Handsolo today. It's waterproof, battery-free and has unlimited expandable memory. Also, you can wank off with it.

- Gmail Custom Time, which lets users send up to 10 emails to the past per year, debuted today. Wouldn't it be neat to get a drunken rant from Future You?

- Seriously, you should get paid to whore for friends on Facebook. Because come on. Two thousand friends? That's a few dozen impressions at least.

more »

by Angela Natividad    Apr- 1-08    
Topic: Brands, Online, Spoofs



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