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Leo Burnett Dress Code Eliminates Need for Account Management

leo_burnett_dress_success.jpg

So Leo Burnett created a goofy in-house ad to announce its new dress code. It's unclear whether or not it's a joke since attempts at confirmation have...well, failed. The horror of it all is that creatives, usually exempt from any and all dress codes, are required to adhere to the code. So, no more jeans. No more black t-shirts. No more kicks. Say what? Yes, you heard right.

Leo Burnett's creative department will now be able to go to client meetings on their own without being found out by either the client or the AE they will pretend to be just to make up for all those years of being told, "The client won't go for that." And, yes. It's been confirmed a joke.

by Steve Hall    Apr-25-08    
Topic: Agencies



HoneyComb's BeeBoy Has Dinner

beeboy.jpg

Here's the latest from HoneyComb's BeeBoy. After getting retrieved from the pool with a skimmer,. the boy sits down to a nice plate of broccoli...sprinkled with HoneyComb's.

by Steve Hall    Apr-25-08    
Topic: Strange



New York's Waffles & Dinges Gets Grated

waffles_dinges.jpg

Duval Guillaume, to promote the Waffles & Dinges truck in New York city, painted grates yellow and placed little signs with promotional messaging atop the grates. Neat.

by Steve Hall    Apr-25-08    
Topic: Guerilla



Naked Vietnamese Hottie Showers. Loses Hotness

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AdFreak's David Griner twisted my arm on Twitter and made me write about this. He taunted, "Don't get it. Wrote about a gorgeous woman disrobing and showering, and no follow-up yet from @stevehall." OK, David, here you go. Naked Vietnamese Hottie Showers. Loses Hotness. 'Nuff said.

by Steve Hall    Apr-25-08    
Topic: Good, Racy, Strange, Video



Social Media Lover Offers Perspective on Facebook Chat

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Sarah Hutton, a writer for Our American Shelf Life and a contributor here on Adrants was featured in a video, shot by Amanda Mooney (also an ASL writer and Adrants contributor) about Facebook chat.

Sarah tells the story about how she like to stay in touch (stalk?) with a friend abroad using Facebook chat because her friend is never on AIM or iChat. She also offers perspective on chat, friending and social media in general.

more »

by Steve Hall    Apr-25-08    
Topic: Opinion, Social, Trends and Culture



Apparently, Men Need to Know Things

whatmenneedtoknow.jpg

When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea, yea...you're sick of boobs but as we've always said...we don't make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here's what was sent:

more »

by Steve Hall    Apr-25-08    
Topic: Online, Strange, Video



Company 81 Cheerleaders Want to Play With You

company81_cheerleaders.jpg

"Don't you want to play with us," asks one of the Squad 81 cheerleaders whose mission it is to, apparently, help sell clothes for Company 81. The sweepstakes section of the site asks "Want these girls in your closet?" And the Send a Cheer Section asks, "Know someone who needs a little pick me up?" Witty. Well, yes, yes...and yes. Of course! Playing with cheerleaders, stuffing them into the bedroom closet and getting an...um...pick me up does sound like a lot of fun. I'm in. You?

by Steve Hall    Apr-25-08    
Topic: Online, Racy, Social, Viral



Cross-Dressing Jersey Mom Puts Bells on for Broadband Emmys

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Did you ever see "Christmas Tree" by Clay Weiner? It's this short online film where a dude, impersonating somebody's ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree.

That video got Clay nominated for an Emmy.

To spread the love he put together "Make Your Mom Proud," a promotional video for the 2008 Broadband Emmy Awards. The video was commissioned by the National Academy of Television Arts and Sciences.

We laughed. And cried. And flashed back to Moonstruck.

by Angela Natividad    Apr-24-08    
Topic: Events, Good, Online, Promotions



Dude. Dude! ...Dude.

budlight-dude.jpg

Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")

Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.

more »

by Angela Natividad    Apr-24-08    
Topic: Brands, Commercials, Television



But Mummy, It's Not Enough to Be the Richest, Biggest Big-Box Ever. I Wanna Be Cool!

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To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:

o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.

They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.

more »

by Angela Natividad    Apr-24-08    
Topic: Bad, Brands, Celebrity, Online



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