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Social Media Measurement Tool Hypothesized

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Though, according to Alisa Leonard, there really isn't such a thing as social media since all internet media is, by definition, social, Alisa has crafted what cold be the ideal social media analysis tool to peer inside this oh-so-conversational segment of media.

Mashing together share of voice, sentiment (via Summize), tonality of conversation, weighted influence, tag aggregation, authority, page rank and much more, Alisa has put forth the building blocks for what would appear to be the holy grail of social media measurement. All she has to do s get it built.

by Steve Hall    May- 6-08    
Topic: Research, Social, Tools



Audrey Tautou the New Chanel No. 5 Girl

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Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.

by Steve Hall    May- 6-08    
Topic: Brands, Celebrity, Commercials



Optimum Online Continues Giddy Happiness

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Optimum Online continues its freakish frivolity with a new commercial that's as over the top as all the rest. In this one, we get a dolled up housewife getting her thing on as she sashays about the house singing the virtues of the company's triple play offer while supported by back up singers.

Yes it's over the top but if you know anyone that gets this excited about their cable/internet/phone service, please, please, please let me know. I simply have to meet one of these people in person.

by Steve Hall    May- 6-08    
Topic: Commercials, Strange



Commercial Parodies Get Spotlight

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Ooo, ooo, ooo! Who doesn't love a good parody ad? Well, Nerve's collected 50 of them and put them all together in a list of The 50 Greatest Commercial Parodies of All Time. Most are From Saturday Night live but there are a few from SCTV, Dave Chappelle and other places.

There are goodies such as Eddie Murphy's I Wanna be a Ho, Phil Hartman's Colon Blow and Gilda Radner's Jewess Jeans. Check them all out here and then let us know which one is your favorite.

by Steve Hall    May- 5-08    
Topic: Spoofs



Yet Another Nippleless Ad Messes With Nature

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From favorite new site, Photoshop Disasters, comes this oddity. On Swedish lingerie site, Mer Kroppanara Mode, a model is seen wearing a bra that isn't meant to cover the breasts, rather to simply support therm. The model's nipples have been erased leaving her with odd looking, nippleless breasts.

A Jordache ad featuring Heidi Klum did this back in March and it was equally disturbing. Breasts have nipples. Are we suddenly supposed to believe they don't? Quick freaking us out, people! See the full on freakishness here.

by Steve Hall    May- 5-08    
Topic: Racy, Strange



Sickos Suck Face With Mentos Hottie

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There's really nothing else to say about this Mentos site on which you can choose a hottie of your liking, pop a Mentos and then have a virtual tongue twirl with the girl. Except, of course, to say that if you actually do go through with this, place your lips on your screen and embrace your computer like you've been missing the love for weeks, you are one sick sicko!

by Steve Hall    May- 5-08    
Topic: Games, Strange, Video



Renegade Espouses Marketing as a Service

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It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. It's not new and it's been voiced by many an agency eager to illustrate they know marketing has to engage, enable conversation, provide benefit, offer participatory experiences and provide a service that goes beyond an excuse simply to sell product.

more »

by Steve Hall    May- 5-08    
Topic: Agencies, Good, Social, Trends and Culture, Video



Israel's Iturn Creates GPS-Enabled Search Engine

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To illustrate the benefits of it GPS device, Israel's Ituran, with help from Shalmor Avnon Amichay/Y&R Tel Aviv, created a GPS-like visual search engine. Using offline GPS technology, Ituran mapped 300 Israeli sites, their relationships to one another and "mapped" it all for easy navigation.

While we can't read a thing on any of he sites, the process seems to work quite well offering up an alternative to the typical way of browsing the web and searching for destinations. This video explains it all.

by Steve Hall    May- 5-08    
Topic: Online



Hillary Gets Support From...Last Surviving Supporter

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So here's one of those things that's so bad it's good or, well, perhaps it's just so bad it's just bad. You decide. Here's a dude who's portrayed as the last supporter of Hillary Clinton as the convention nears. Obama Girl he is not. Newsgroper's great at the fake blog thing but it's not so clear they're all that good at making spoofish video. Sorry guys. That's just how we see it.

Hey wait. We get it. It's supposed to suck! Genius! Brilliant! Awesome! The last standing Clinton supporter is a buffoonish emo idiot who can't lick and ice cream cone without getting it all over his face.

by Steve Hall    May- 5-08    
Topic: Good, Political, Video, Worst



Freeze-Packed Used Condoms Call Attention to Beach Pollution

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If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.

Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.

more »



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