So today is April Fool's Day and we are destined for a bunch of silliness. Courtesy of HubSpot comes SprocketVision, a "revolutionary new product that will change marketing forever."
What could possibly change marketing forever? SprocketVision, of course! SprocketVision is a pair of high tech glasses that help you find qualified leads for your business just by wearing them and walking around.
With "real-time inbound marketing" SprocketVision guides the user through the process of qualifying a lead in the real world.
Just in time for April Fool's Day, Scope is out with a beautiful spoof that capitalizes on the idol-esque status of bacon. The mouthwash brand has introduced Scope Bacon. In a promotional video the brand celebrates the "crowing achievements in the world of bacon" by highlighting carbonated bacon, spreadable bacon, bacon-flavored candles, bacon roses, a bra constructed of bacon, a Bacon bacon and, yes, Scope Bacon.
Well that didn't take long. Following the controversial Tiger Woods Nike ad which carried the "Winning Takes Care of Everything" headline, spoofs featuring Lance Armstrong, Oscar Pistorius, Michael Vick and, while not ever endorsed by Nike, OJ Simpson have surfaced.
Just what would Don Draper think having millions of people instantly mock his work the second after he created it?
Perfectly capturing Apple product launch anticipation, this new ad for Somersby Cider created by Fold7 taps into all the hype that surrounds that brand's launch events. With hyped features like 16 pit, 32 pit, single core, dual core, the interface, the docking system and the ability to easily download, all of Somersby Cider's "features" ar highlighted. Funny stuff.
So Apple's out with a series of new iPad ads that aim to share what people like to do with their iPads. Conan O'Brien decided to cu through the slutter and create an ad that's a bit more honest in its approach. The results are predictable. And very likely a far more truthful representation of product usage.
- Unpretentiousil has been scientifically and clinically proven to cure hipsters.
- Need help insuring your video will "go viral?" Check out TubeRank.
- Dish Network's new ad pays its respects to...TV commercials.
- To raise awareness of the 13th SriLankan Airlines Golf Classic in Colombo (which had been on a two year hiatus), Grant McCann developed stickers that made people's car windows look like they had been shattered.
- The Cassies, Canada's version of the Effies, is being promoted with three videos that poke fun at just how much regular people couldn't care less about awards shows. (One, Two, Three)
OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama."
Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'"
As a skier I'd love a product like this. Skis that retract into the ski boot so you don't have to carry them around at the end of the day. Check out this video in which a guy demonstrates his invention, SkiBrogues, fashionable leather-clad ski boots under which skis retract.
The video directs viewers to a website on which more details about the product can be seen. But in the right hand column of the site is a big ad for Hertz touting its weekly rental rates for those planning ski trips.
In a hilarious speed dating-themed video created by Crowdtap, a company that promises to create real relationships, a parade of social media idiots representing how insanely stupid the space has become are taken to task.
Watch the video. We guarantee you've heard at least one individual or one company spew a litany or jargon akin to the silliness this video presents.
Please, can we stop the bullshit?
With a humorous look at the not-so-untrue underbelly of what makes a video go viral, john st. gives us Buyral, a service that guarantees your video will go viral. OK, so not really but it guarantees a few laughs and gets a nod for a nice agency self promo.