And...here we go. The first April Fool's joke of the day. "Former pilot and regular air traveler" Mark Terry-Lush, Renegade Media founder, has launched Publicitair, the world's first free passenger airline. The operation will be funded completely by advertising.
The release wants marketers to know, "Every surface of the aircraft, inside and out - from the tailfin to the in-flight entertainment - is available for branding."
Terry-Lush explains his approach, saying, "With BA strikes, airlines going bankrupt and budget airlines charging to go to the loo, it's clear that aviation business models are floundering. Passengers are getting a raw deal, so we've put our 20 years media industry experience to the test and created the world's first advertiser-funded airline."
As we recover from our post-SXSW stupor, we're playing catch up on the idiocy we've missed since partying ourselves into oblivion on sixth street. Here's a Lynx parody entitled The Specs Effect. It's from Specsavers and, yea, it's got a lot of bikinied girls running towards a doofus spraying himself with body spray and donning a pair of glasses so scary, he scares off the sea of bottyliciousness.
PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It's a disease. But it's nothing new. It's just an extension of the Twitter disease which made us all think people actually give a shit what we're doing every single second of the day.
Enter Badges Like Us, a fairly lame rap rendition of the location-based game. Check it. Catch the lyrics on the video's YouTube page.
We wish we could have unearthed this ourselves but credit goes to AdWeek's Barbara Lippert...or whomever sent it to her...for finding this semi-hilarious spoof of the Old Spice I'm on a Horse commercial. Folk singers Emily and Matt set the copy of the commercial to John Denver's You Fill Up My Senses.
This is just one of the many spoofs out there paying homage to this Wieden + Kennedy-created commercial. When a commercial - yea, a lowly commercial - spawns this sort of viral love, you know you've got a hit on your hands.
We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.
Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?
She said: "See I told you we deserved a Dodge Charger just as much as you do."
He said, "But, honey, it's your job to pretend we are perfect and that you love everything you do. Not to mention feel 'so fucking sorry' for us when Super Bowl commercials depict men as emasculated and oppressed."
It's not like a spoof of the Google's Parisian ad which ran during the Super Bowl is any surprise. It's how funny it is that surprises. Another gem from Landline TV. See how easy it is to conduct a kidnapping and demand the sale of a company as ransom.
Hahahaha. Nice Tim Tebow spoof. It's probably better than the real ad will be. What else is there to say? Enjoy. And get ready to be unimpressed when you see the real thing during the Super Bowl this Sunday.
Seems South Korea knows how to make great bedwetting ads. Last week Copyranter highlighted an ad that showed, in vivid color, the dreams of a boy peeing all over the place and enjoying it. This week, GoodNites agency, Diamond Ogilvy, pokes fun at a recent Georgio Armani ad that featured David Beckham.