To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."
The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.
But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.
An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.
So these aren't Super Bowl ads but they are probably better than most of what we'll see during the game. I mean seriously, what's better than MacGyver stuck in a product placement scenario gone bad? Ok, a lot but still. These Saturday Night Live skits are funny and the do a great job illustrating the increasing insanity of product placement.
See the three skits here, here and here.
Dare we utter the word parody? Yes we do. Someone's gone out and parodied Pepsi's recent "refresh everything" campaign with a few statements that might feel good to some but may seem offensive to others. Check them all out here.
We are in total connection with reflush everything's tagline, "a parody...please don't sue us."
- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.
- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.
- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.
- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.
No ad industry holiday is complete without a lovable mood-setting douchebag. This year Tom Fellow is ours.
The guy had us from "felice navidado" and now we can't stop listening to his Christmas standards and watching him open presents while growling.
Lavish in the Fellow aesthetic or watch with glee while Twitter catches on. Big THANKEE to @pjbfcp.
- CPX Interactive wishes everyone a happy holiday with Balls of Snow, an online snowball fight.
- The Nutcracker Ballet at the Royal Opera gets Nintendo N64 Kid treatment. Weird.
- Frederick Samuel who blogs over at Advertising/Design Goodness just found out he's one of the 3,500 Omnicom employees let go. Help a guy out if you can.
And here we thought Canadians were such a caring, giving people. So it comes with great sadness and shock to find the nation one of the least philanthropic in the world providing just 0.28 percent of it gross national income to countries in need.
To rectify that imbalance, War Child Canada is out with a new campaign, Help Child Soldiers, which encourages Canadians to donate guns and supplies to the estimated 300,000 across the globe who have been drafted into various regimes and armed forces.
They're versatile! They're powerful! They have beards and many adjectives!
Lean back while this Al Borland-looking dude and his tanned-but-silent sidekick sell you a snowboard for all seasons. Look familiar? They should! Your host is Billy Mays, high king of insomnia-enabling infomercials, and his snowboarding homie is Iikka Backstrom.
"Enjoy the ride more!" with DC's new line of snowboards and boots. More infomercial riffs here.
- Piers Fawkes talks to creatives from Barbarian Group, Undercurrent, Naked and Electric Artists at Good Ideas 2009.
- Premium Network has launched PremiumChannels, 45 category-specific sites offering contextual targeting.
- ad:tech has launched its Call for Entries for its 2009 ad:tech Awards to be held during the San Francisco Conference in April. Entries are due January 23, 2009.
- Jason Heller shares his not so pleasant recent experience buying a new BMW and how his experience relates to social media.
- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.
- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.
- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.
- Arby's brings hard-ons. I really hope they don't put this on TV.
- MySpace does video streaming on mobile phones. With ad support.
- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.
- YouTube cobbles together digital chamber music orchestra.
by Angela Natividad
, Consumer Created