Agencies Seek Midgets, Exotic Minorities, Handicapped

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Here's a series of hilarious, fake recruitment ads from Saatchi, McCann, Berlin Cameron United and TBWA\Chiat\Day. Modeled after actual recruitment ads, these ads quickly show their true colors. McCann wants blind people. Saatchi wants Black and Latinos. TBWA\Chiat\Day wants midgets. And Berlin Cameron United wants women..especially exotic minorities.

See? Even diversity in advertising efforts can be funny.

by Steve Hall    Oct-25-07    
Topic: Good, Spoofs, Trends and Culture



TyGirlz Leave Urban Turf to Bratz, Go Globetrotting

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It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.

And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.

None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.

by Angela Natividad    Oct- 9-07    
Topic: Brands, Good, Spoofs, Video



Save Sex, Insurance Excites, Conference Gets Virtual, 1984 Trashed

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- Mini Cooper has a couple of new sites up. One provides better things to do with your lunch hour and the other...well, you have to wait until lunch time to find out.

- What could possibly be exciting about insurance? Right. Nothing and Insurance .com knows this so they've launched May the Best Win, a video competition.

- Why be bothered with the expense and annoyance of interacting with real people an an industry trade show when you can go to a virtual one while sitting at your computer in your underwear?

- For Boston's Hatch Awards, Arnold created this opening video spoofing the creation of a 1984-style Apple commercial and a focus group which trashed it.

more »

by Steve Hall    Oct- 5-07    
Topic: Online, Spoofs, Video



Leo Burnett Captures Pop Culture Cross-Culture for Melody Tunes

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This is awesome. Leo Burnett in Cairo put together this series of real-life-meets-pop-culture spots for client Melody Tunes, Egypt's first all-English music channel.

The effort goes in exact opposition to the hipster feel of iPod spots, which suggest your writhing rendition of the soundtrack in your head is actually sexier than it is. The parodies also touch lightly on cultural misunderstandings that occur when pop culture is imported.

This is something we can especially relate to, considering our mom thought "Hit Me Baby One More Time" was an anthem for masochists.

Onto the parodies: Smack That, Oops! I Did It Again, Candy Shop (50 Cent would be so proud), Don'tcha (we covered our eyes for this one), and Hang Up.

That zany little fat kid just cracks us up. He looks (and cries) like an Egyptian Cartman.

by Angela Natividad    Oct- 3-07    
Topic: Commercials, Good, Online, Spoofs



Forget Dating Sites, the Mail Order Bride is Back in Vogue

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The college-bound doll at left is going for a steal at $19,995 on Marry Our Daughter, where families can safely sell stone-footed girls for a price soothing enough to eradicate in-law strife.

Harking back to arranged marriage in the Biblical sense, the site's a publicity stunt orchestrated by women who actually were sold into marriage. They hope to shed light on the mail order bride industry at large, and on loopholes across the nation that enable minors to marry, says Newsweek.

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by Angela Natividad    Sep-26-07    
Topic: Cause, Online, Spoofs, Strange, Viral



Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

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- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.

- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.

- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.

- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.

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Miss South Carolina Sparks Online Cartography Craze

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A few days ago we watched this (subtitled!) video for the Miss Teen America pageant, in which Miss South Carolina is asked (by a girl named Aimee Teegarden! Who finds these people and how do beauty pageants get so many of them?) why 1/5 of Americans can't locate the US on a map.

Her response was curious at best, but the point she made was that too few Americans have maps, and we also need to help South Africans and the people in the Iraq.

This on its own is probably not worthy of rantage, but this - inspired by Miss South Carolina's epiphany - kind of is.

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by Angela Natividad    Aug-30-07    
Topic: Good, Online, Spoofs



zunePhone Launched on YouTube, Again

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Following this, we wondered why this took so long. After all, it's a rule there has to be a Microsoft-related spoof for every Apple product released illustrating just how awful it might be if Microsoft actually tried to do anything Apple does. So here, courtesy of Adrants reader John Brock, we have zunePhone. Yes, a Zune that's also a phone. Predictably, it doesn't work so well. Of course the iPhone is far from perfect itself but Microsoft just lends itself to this sort of thing.

by Steve Hall    Aug-24-07    
Topic: Spoofs



In a World Ruled by Renegade Creatives, Ahmadinejad Puts Funyuns Over Hezbollah

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For shits and giggles, some time ago Harry Woods and Gill Witt put together this would-be ad for a less funded project of Frito Lay's - namely, Funyuns. (We used to eat them. They are completely unnatural and completely amazing.)

The result, Ahmadinejad Loves Funyuns!, is not really super-funny. In fact, it seems like something a little kid playing cut-and-paste-current-affairs would do. And it only gets less funny as it progresses. Maybe you just have to be high.

more »

by Angela Natividad    Aug-23-07    
Topic: Bad, Online, Spoofs, Video



Multi-talented Phishers Don't Just Write Crappy Emails; They Build Crappy Banner Ads, Too

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For most people working closely with the internet, it's almost laughable to think somebody out there is still falling for schemes where a company is updating its databases and "needs" your username and password.

But apparently people still do. It happened to a friend and Adrants reader, whose Gmail account is now being used to send urgent messages demanding financial aid via wire transfer for her dire-straights "husband" in Nigeria. We were like, "What, she got married? And the guy's trapped in Africa? And he uses Western Union?!"

Thankfully there's help - like that promised by this banner ad, which claims it will check if your credit card has been compromised if you'll just tap your card number and expiry date into the boxes.

We're sure a couple hundred people fell for that one, too.

by Angela Natividad    Aug-19-07    
Topic: Bad, Online, Spoofs








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