Don't you hate the over-produced, over-styled, ridiculously unrealistic fragrance commercial that insist upon portraying life as if it were based solely upon how you smell? Don't you wish, for once, a Fragrance commercial would do something interesting like...oh...show a cat fight between Natalie Portman and Michelle Williams?
Well now your wish, courtesy of Roman Polanski and Francesco Vezzoli, can come true with this spoof commercial for Greed.
Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.
"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.
No, not that kind. This kind comes from Barats & Bareta, an online comedy team who've decided to take on advertising and, once again, confirm the notion the industry is a very, very strange place.
People, we must "adapt and embrace."
To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."
The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.
But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.
An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.
So these aren't Super Bowl ads but they are probably better than most of what we'll see during the game. I mean seriously, what's better than MacGyver stuck in a product placement scenario gone bad? Ok, a lot but still. These Saturday Night Live skits are funny and the do a great job illustrating the increasing insanity of product placement.
See the three skits here, here and here.
Dare we utter the word parody? Yes we do. Someone's gone out and parodied Pepsi's recent "refresh everything" campaign with a few statements that might feel good to some but may seem offensive to others. Check them all out here.
We are in total connection with reflush everything's tagline, "a parody...please don't sue us."
- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.
- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.
- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.
- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.
No ad industry holiday is complete without a lovable mood-setting douchebag. This year Tom Fellow is ours.
The guy had us from "felice navidado" and now we can't stop listening to his Christmas standards and watching him open presents while growling.
Lavish in the Fellow aesthetic or watch with glee while Twitter catches on. Big THANKEE to @pjbfcp.
- CPX Interactive wishes everyone a happy holiday with Balls of Snow, an online snowball fight.
- The Nutcracker Ballet at the Royal Opera gets Nintendo N64 Kid treatment. Weird.
- Frederick Samuel who blogs over at Advertising/Design Goodness just found out he's one of the 3,500 Omnicom employees let go. Help a guy out if you can.
And here we thought Canadians were such a caring, giving people. So it comes with great sadness and shock to find the nation one of the least philanthropic in the world providing just 0.28 percent of it gross national income to countries in need.
To rectify that imbalance, War Child Canada is out with a new campaign, Help Child Soldiers, which encourages Canadians to donate guns and supplies to the estimated 300,000 across the globe who have been drafted into various regimes and armed forces.