This year, there seems to be a fascination with the flushing of toilets during halftime. Like the obsession with national toilet flush stats following M*A*S*H, Scott tissue will leverage the notion that all 90 million Super Bowl viewers will collectively go to the bathroom at the same time with the launch of Halftime Flush, a site touting the dissolvability of Scott toilet paper. On the site, Mike Ditka lends his intense convicibility to Scott's superior toilet tissue and a game allows visitors to match toilets to their flushing sounds. OK, so bathroom humor is always a good standby but we like VIA's simpler approach to the whole halftime flush thing.
Stunting the Johnnie Walker walking man campaign is this anti-drinking ad which clearly indicates if you walk and drive with Johnnie more than you should.
When the Magazine Publishers of America launched an ad campaign that illustrated even though life would be very different in the future and that people would still be reading magazines, online magazine ZOOZOOM spoofed the campaign and talked about how life is right now and that people are reading magazines online right now. ZOOZOOM has extended that spoof into a real campaign, taglined "Doing It," which shows people online in various scenes. There's also a video that illustrates how magazines aren't even good at killing a fly anymore.
Here's another one of those ads (found on Adland) creative types dream up while "concepting" in a dream world without clients. While the bouncing breasts thing will never get old, the least these creatives could have done was use a model that actually had breasts that bounced. Actually, the "model" is likely the female creative partner behind this who is perfectly satisfied with her breast size and agreed with her male partner to be in the spec spot, much to the male partner's glee.
Fed up with all the advertising industry's award shows, mindless ego-fests and that thing called Clio, the Empty Box Awards has launched and dubs itself "The Intramural Awards of Advertising." On January 23, Empty Box will post a topic and then entrants can submit their work based on that topic. Entries are due March3, 2006 and the winner will be "unboxed" March 17, 2006. Have fun.
Over at Maxim TV, a video is pushing Penex, a nifty little drug for those of you suffering from Perpetual Penile Distention or Hyper Erectile Bloat. While some might enjoy flaunting their manhood, Penex is there for those who find it more convenient if it's tucked away until needed. The video, filmed like that freaky instructional video on Lost, was created by Night Agency.
Seattle-based agency Sedgwick Rd. crafted a unique Christmas campaign which pushes aside all that religious and politically correct crap in favor of the true meaning of Christmas: buying stuff. The agency highlights this campaign in its video Christmas card that outlines the agency's research and creative strategy in developing its "no room for anti-Christmas factions full of freaks with nothing to do other than attack America's favorite pass time - emptying Wal-mart warehouses full of crap no one really needs or wants which ultimately ends up clogging overflowing landfills" campaign. Oops, that was a little harsh. We jest.
Every once in a while an ad comes along that ever so clearly illustrates the unique benefits of a product that caters to the specific needs of a particular target group. Bucking the world of sameness, it appears H&M has created just such an ad here strategically amplifying and expanding on the qualities of the simple stretch top, qualities women of a certain body size can not live without.
Spoofing its own "UnAustralian" ad featuring Sam Kekovich, BMF Australia, in its Christmas card, tells advertisers to "increase the size of your budgets, decrease the size of your
Legos logos, make better ads and make sure you put me in them." While we have no idea what the Legos (note, he said Legos, not Lego), reference means, Kekovich says he's sick of watching bad advertising such as singing families in breakfast commercials and women having orgasms to sell shampoo and says "you don't have to make ads dull enough to sedate hyperactive Australian Idol contestants just to sell your products."
To explain the power of good advertising, Kekovich tells marketers, "Take my lamb ad. it won loads of awards and sold shitloads of lamb." And to those in charge of business, Kekovich says, "the research-driven, penny-pinching, logo-loving CEOs out there may disagree with me but they can get stuffed." Such a delightful, however very true, holiday greeting. Give it a watch.
A new online campaign for the Jennifer Anniston, Kevin Coster movie Rumor Has It has played sweetly into our fluff and puffery-filled world of journalistic nonsense. Online marketing firm Pod Digital Design has created RumorMaker, a site that lets visitors create their own front page tabloid scandal about a friend complete with photograph and snarkish commentary. If there's no photo or snark available, visitors can choose from several provided choices. We couldn't resist temptation and had a bit of fun with Alex Bogusky and his hair.