Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission.
This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras).
- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.
- The story behind GroupMeh.
- Copywriter does penis pushup.
You've seen them. Those videos that obsess over the unboxing of products as if they were the second coming of Jesus holding hands with Justin Bieber. In this video from Cool Gear Reviews, the packaging, not the product inside, is drooled over as hilariously soothing music plays.
If you've ever watched unboxing videos, we guarantee you will laugh at this one and, no doubt, agree with the video's conclusion that unboxing videos, as a category, are "exceedingly useless."
Oh we like this one! A new billboard campaign for a drug called Reachemol has launched in several markets across the country. With witty copy like "I was a tool. Now I'm the whole shed," "Three side effects are better than two," and "Since Reachemol, I've had more girlfriends than a pro golfer," Reachemol promises to cure Deficient Popularity Disorder.
Deficient Popularity Disorder? Yea, if that just caused your bullshit alert to explode, you'd be wise to listen to it. You see, though it wouldn't be out of the realm of possibility for a money hungry drug company to invent it, there's no such thing as Deficient Popularity Disorder and there's no such drug as Reachemol. Nope. It's all a stunt from Adams Outdoor which is hyping how a well executed billboard campaign can make your brand "the talk of the town in 30 days or less."
It's been a long time since we've seen a faux campaign like this one. And we miss them. properly executed, they are hilarious and, at the same time, deliver a strong message. Nice job, Adams Outdoor.
- A group of Toledo Jeep dealers liked Chrysler's Imported from Detroit ad, they made one of their own. Chrysler was not pleased.
- Those hotties from the sky keep falling. This time, the Axe Angels are falling to the floor of London's Victoria Station courtesy of some interesting virtual reality.
- Sixty things your husband could do if he wasn't watching TV.
- Nightclub promotion offers free boob job as prize.
- All the QR code/barcode drama reduced to a simple infographic.
- The shortlist for the Affiliate Marketing Awards is out today.
In a brilliant, Urgent Genius-created parody about how things have changed over the years at SXSW, we have Hitler, in a scene from some movie we've seen but can't quite place, lamenting the changes SXSW has seen over the years.
Everyone gets trashed in the spoof. Pete Cashmore, Mashable, Foursquare, the iPhone, the TRON Lounge, the Samsung Blogger Lounge, Chevrolet's Tweet House, the Pepsi Max Playground, the iPad2 pop up store, the Sobe Lizard Lounge.
If you were there, you can see the humor in all of this. If you weren't then just witness the changes you've seen in the conferences you have attended over the years. They get bigger, more corporate and brand presence proliferates. But SXSW has the seen the biggest changes in the shortest amount of time. Which is what makes this video so funny.
In what could have been a hilarious take on the GoDaddy commercials if only it were three and a half minutes shorter, this video from Network Solutions featuring Cloris Leachman is a yawner. Leachman can be funny but this dreck just goes on and on and on. And then at the end we are subjected to what seems like some kind of pro-women cause group rant from BlogHer Co-Founder Lida Stone.
Yawn. We'll take the GoDaddy Girls over this crap any day of the week. Even if they are a bunch of bimbos with fake boobs and absolutely no need for a domain registrar.
In an apparent effort to to get herself into a Super Bowl commercial, ESPN SportsNation's Michelle Beadle took a stab at placing herself in some classic Super Bowl ads of yore; Mean Joe Green, The Budweiser Frogs, the eTrade Babies and the Betty White Snickers ad.
They're all horrible. But kinda funny.
- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.
- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.
- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.
- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.
- Oragina spoofs commercial after commercial after commercial.
- Las Vegas ad campaign targets recession survivors.
- If you follow fashion advertising you'll be interested to know Anna Dello Russo is out with a new campaign for her fragrance. If you're not, then just move right along.
- Interested in what online video can do for your marketing? Check out this webinar by video blogging expert Steve Garfield.
- And don't forget to submit your hotness to Advertising Hotties.