Gawker is following the "Montauk Monster" story involving some freakish monster which seemingly washed ashore and has Gawker surmising it's a marketing stunt. The thing looks like a pig/dog/bird/chicken thing and, according to a FOX news report featuring Animal Planet's Jeff Corwin who thinks it's just a decomposed dog or raccoon. Gawker also did some photoshop analysis and the photo, itself is fake.
The story's got everything. Accusations Gawker invented it. A 22 year old waiter who claims he saw the "monster." A tipster who told New York Magazine, "My girlfriend's sister was there with her friends and one of them took the picture." It's a turtle without its shell! It's an alien! It's a viral marketing campaign for Cartoon Network. Ooo...hey, those guys have done that shit before.
Anyway, it's just a stupid stunt from some dweeb who's now laughing at the news media for giving it all this coverage.
Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*
In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.
In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.
Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.
If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.
- This fake Guinness commercial illustrates the pleasures of multitasking among friends...while naked...and having sex.
- To varying degrees, most people feel it's OK to have advertising in free online video content. The highest level of acceptance (82 percent) was for ads in full length TV shows (shown online).
- 50 Cent is not pleased with Taco Bell's publicity ploy urguing him to change his name to 79, 89, or 99 Cent to promote new menu items. 50 Cent has filed a lawsuit claiming his name an likeness were used without permission.
- Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation.
- That Churchill pet insurance dog, in a recent commercial, seems to say, rather than his usual cathphrase "Oh yes," "Oh yes, fuck!" You decide.
- A mustached George Clooney does the goofy European commercial thing.
- In the UK, Nike has stopped selling its Mike Air Stab trainer after an upswing in knife murders.
This is not an ad for Apple. Apple doesn't do racy ads. Apple doesn't believe sex sells. Nope. This is not an ad for Apple. Apple prefers hipsteresque silhouettes and white space. Industrial design and witty repartee. Tiny envelopes and bloviated PC guys. This is not an ad for Apple.
We're more likely to see Steve Jobs himself appear in an Apple ad than some cutie in black lingerie lounging on a white couch. No, this is not an ad for Apple. It is, however, an ad for MacUnblogged. Sort of.
You've got to love a brand that motivates people to photograph themselves - or hot models - with the brand's products.
- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.
- Driverside.com, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.
- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.
- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.
- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)
- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.
- Obama rawks -- online, at least, but also literally (with help from PhotoShop).
- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)
- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.
- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!
- AOL snags an ex-Googler to head Bebo Europe.
- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.
- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.
- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.
- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)
It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.
- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!
- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.
- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.
- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.