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Enfatico Farts

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Poor Enfatico. Seems it just can't get out of its own way, no less create any actual work for Dell in the almost year it's been in business. The WPP agency has been crapped on for months. It can't seem to get anyone hired. It's got its own clock site counting down the days until it produces a single piece of work for the computer maker. It's even got its own spoof site, endearingly named Enfartico. Yes, Enfartico.

With a name like Enfatico, it was just too easy. So the agency that was to be EMPHATIC about its work for Dell is now just farting in the wind, stinking up the industry and making it really easy for everyone to poke fun at.

by Steve Hall    Aug-12-08   Comments (2)    Bookmark and Share     
Topic: Agencies, Brands, Spoofs

In a Way, Isn't Paris Hilton Already Leading the Free World?

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In this Funny or Die exclusive, Paris Hilton responds to a recent McCain ad comparing Barack Obama to Britney Spears and herself.

I'm diggin' how Paris -- who announces her plans to run for President (and tap Rihanna for Veep) -- never mentions McCain by name. She only ever calls him "that wrinkly, white-haired guy" and "white-haired dude."

She also proposes an energy plan, which McCain campaign Spokesman Tucker Bounds called "obviously" better than Obama's. Way to take the higher ground, Paid Lackey of White-Haired Dude.

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by Angela Natividad    Aug-11-08   Comments (2)    Bookmark and Share     
Topic: Celebrity, Good, Political, Spoofs

Hitler Tweets, Kanye Popped, Montauk Monster Demystified

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- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.

- Some nights you just need to pop a Kanye into your glass.

- Lack of bear at Black Bear Diner.

- So I guess the Montauk Monster is a guerrilla effort for an indie movie called Splinterheads.

- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.

by Angela Natividad    Aug-11-08   Comments ()    Bookmark and Share     
Topic: Cause, Celebrity, Commercials, Guerilla, Online, Spoofs, Television, Trends and Culture

Don't Worry, It's Not a Real Ad.

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Probably inspired by the Eva Mendes nipple drama, Adrants reader Brian Guth sent us this billboard idea for the "Got Milk?" campaign.

The text: "You should know that milks [sic] nine essential nutrients make for one irresistible body!"

Before I saw the picture up-close, I thought it was a shot of flowing milk, which would have made for a neat foreground against the clouds in the sky. But nah, it's just another nipple.

by Angela Natividad    Aug- 7-08   Comments (1)    Bookmark and Share     
Topic: Outdoor, Spoofs, Strange

'Montauk Monster' A Viral Stunt?

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Gawker is following the "Montauk Monster" story involving some freakish monster which seemingly washed ashore and has Gawker surmising it's a marketing stunt. The thing looks like a pig/dog/bird/chicken thing and, according to a FOX news report featuring Animal Planet's Jeff Corwin who thinks it's just a decomposed dog or raccoon. Gawker also did some photoshop analysis and the photo, itself is fake.

The story's got everything. Accusations Gawker invented it. A 22 year old waiter who claims he saw the "monster." A tipster who told New York Magazine, "My girlfriend's sister was there with her friends and one of them took the picture." It's a turtle without its shell! It's an alien! It's a viral marketing campaign for Cartoon Network. Ooo...hey, those guys have done that shit before.

Anyway, it's just a stupid stunt from some dweeb who's now laughing at the news media for giving it all this coverage.

by Steve Hall    Jul-31-08   Comments (1)    Bookmark and Share     
Topic: Spoofs, Strange, Video

It's Hard to Swing Camp if You're Part of the Joke.

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Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.

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by Angela Natividad    Jul-30-08   Comments (3)    Bookmark and Share     
Topic: Bad, Commercials, Product Placement, Spoofs, Strange, Television

Guinness Sexed, 50 79'd, Mars Caves, Parker Pisses

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- This fake Guinness commercial illustrates the pleasures of multitasking among friends...while naked...and having sex.

- To varying degrees, most people feel it's OK to have advertising in free online video content. The highest level of acceptance (82 percent) was for ads in full length TV shows (shown online).

- 50 Cent is not pleased with Taco Bell's publicity ploy urguing him to change his name to 79, 89, or 99 Cent to promote new menu items. 50 Cent has filed a lawsuit claiming his name an likeness were used without permission.

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by Steve Hall    Jul-25-08   Comments ()    Bookmark and Share     
Topic: Celebrity, Policy, Spoofs, Video

Bayer Saves Babies, Clooney Goofs, Nike Stabs Air, Sex Tracked

- Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation.

- That Churchill pet insurance dog, in a recent commercial, seems to say, rather than his usual cathphrase "Oh yes," "Oh yes, fuck!" You decide.

- A mustached George Clooney does the goofy European commercial thing.

- In the UK, Nike has stopped selling its Mike Air Stab trainer after an upswing in knife murders.

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by Steve Hall    Jul-24-08   Comments ()    Bookmark and Share     
Topic: Celebrity, Spoofs

This is Not an Ad For Apple

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This is not an ad for Apple. Apple doesn't do racy ads. Apple doesn't believe sex sells. Nope. This is not an ad for Apple. Apple prefers hipsteresque silhouettes and white space. Industrial design and witty repartee. Tiny envelopes and bloviated PC guys. This is not an ad for Apple.

We're more likely to see Steve Jobs himself appear in an Apple ad than some cutie in black lingerie lounging on a white couch. No, this is not an ad for Apple. It is, however, an ad for MacUnblogged. Sort of.

You've got to love a brand that motivates people to photograph themselves - or hot models - with the brand's products.

by Steve Hall    Jul-23-08   Comments (2)    Bookmark and Share     
Topic: Brands, Racy, Spoofs

Driverside Pays Parking Tickets, Cars Go Zen, Actresses Put Brand Icons Out of Work, Gary Busey Becomes GotVMail Mascot

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- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.

- Driverside.com, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.

- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.

- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.

- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)

by Angela Natividad    Jul-17-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Celebrity, Good, Guerilla, Magazine, Promotions, Spoofs, Strange

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