'Brokeback Mountain' Gets New Trailer

Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.

UPDATE: And...Brokeback Heat

The Book Closes on Those PUMA Ads, Truth Confirmed

With the launch of former PUMA International Marketing Manager Peter Kim's weblog today, we can finally, almost three years later, close the book on those famous PUMA ads. Once thought to be some sort of clandestine marketing effort knowingly created by PUMA so the company could then deny their existence and benefit from the publicity, Kim confirms suspicion and tells us "a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary." The agency failed to win any business, and it sent them out to their friends causing worldwide proliferation, un-informed speculation (including here on Adrants, hopped up controversy and cease and desist letters sent to bloggers.

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New 'TheCW' Website Not Quite What Network Execs Expected

We're sure this isn't quite what Warner Brothers and UPN had in mind for their new TheCW website following the merger of The WB and UPN but if they want to put the cat back in the bag and launch a proper network television website, they're going to have to transfer some cat treats to this cat lover.

Halftime Flush Celebrated by Scott Toilet Paper

This year, there seems to be a fascination with the flushing of toilets during halftime. Like the obsession with national toilet flush stats following M*A*S*H, Scott tissue will leverage the notion that all 90 million Super Bowl viewers will collectively go to the bathroom at the same time with the launch of Halftime Flush, a site touting the dissolvability of Scott toilet paper. On the site, Mike Ditka lends his intense convicibility to Scott's superior toilet tissue and a game allows visitors to match toilets to their flushing sounds. OK, so bathroom humor is always a good standby but we like VIA's simpler approach to the whole halftime flush thing.

Johnnie Walker Don't Walk No More

Stunting the Johnnie Walker walking man campaign is this anti-drinking ad which clearly indicates if you walk and drive with Johnnie more than you should.

Online Magazine Extends Spoof of MPA Campaign

When the Magazine Publishers of America launched an ad campaign that illustrated even though life would be very different in the future and that people would still be reading magazines, online magazine ZOOZOOM spoofed the campaign and talked about how life is right now and that people are reading magazines online right now. ZOOZOOM has extended that spoof into a real campaign, taglined "Doing It," which shows people online in various scenes. There's also a video that illustrates how magazines aren't even good at killing a fly anymore.

Jeep Bounces, Boobs Don't, Message Weak

Here's another one of those ads (found on Adland) creative types dream up while "concepting" in a dream world without clients. While the bouncing breasts thing will never get old, the least these creatives could have done was use a model that actually had breasts that bounced. Actually, the "model" is likely the female creative partner behind this who is perfectly satisfied with her breast size and agreed with her male partner to be in the spec spot, much to the male partner's glee.

Empty Box Advertising Awards Competition Launched

Fed up with all the advertising industry's award shows, mindless ego-fests and that thing called Clio, the Empty Box Awards has launched and dubs itself "The Intramural Awards of Advertising." On January 23, Empty Box will post a topic and then entrants can submit their work based on that topic. Entries are due March3, 2006 and the winner will be "unboxed" March 17, 2006. Have fun.

Penex Solves Perpetual Penile Distention

Over at Maxim TV, a video is pushing Penex, a nifty little drug for those of you suffering from Perpetual Penile Distention or Hyper Erectile Bloat. While some might enjoy flaunting their manhood, Penex is there for those who find it more convenient if it's tucked away until needed. The video, filmed like that freaky instructional video on Lost, was created by Night Agency.

Agency Says Christmas Needs to be More Commercialized

Seattle-based agency Sedgwick Rd. crafted a unique Christmas campaign which pushes aside all that religious and politically correct crap in favor of the true meaning of Christmas: buying stuff. The agency highlights this campaign in its video Christmas card that outlines the agency's research and creative strategy in developing its "no room for anti-Christmas factions full of freaks with nothing to do other than attack America's favorite pass time - emptying Wal-mart warehouses full of crap no one really needs or wants which ultimately ends up clogging overflowing landfills" campaign. Oops, that was a little harsh. We jest.