In a perfect example of how a movie trailer can completely twist the subject of the actual movies, this trailer for the classic, Jaws, created by Ari Eisner and Mike Dow, turns the horro show into a love story called Must Love Jaws. Must Love YouTube for proliferating this stuff.
iPod Observer reports Microsoft was behind the creation of the iPod packaging spoof we had here earlier that slammed Microsoft for its overuse of design elements, snips and other call outs on it's packagaing. The video spoof demonstrated what an iPod package would look like if it came from Microsoft. Microsoft spokesman Tom Pilla told iPod Observer, "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,"
Nothing this funny, whether created internally or externally, is able to be contained. While the video has been removed from YouTube, you can view it at Google Video.
Just as they did with Survivor and The Apprentice, anti-product placement group Product Vision has created another spoof called Top Model For Sale which pokes fun at UPN's America's Top Model product placements. As usual, product placements are blatantly made fun of. Give it a look if only to see a bunch of scantily-clad women prance about.
While we are so not into world politics, those are will probably find humor in this ad that spoofs the United Arab Emirates tourism campaign following the North London football team Arsenal signing on the Emirates as a sponsor.
From time to time over the years we've featured billboard spoofs from Dribbleglass. They are always funny, always twisted. Perhaps because they've amassed such a large collection of tricked out billboards, they've just published a book called Twisted Billboards along with a set of refrigerator magnets that feature the boards. Slap a couple on your fridge and tell your friends that's what you do for a living. It'll make for a far more interesting conversation then showing them your actual work.
If a girl signed up for this Plastic Assets credit card, we wonder if a Paris Hilton spending level would cause her breasts to explode or, perhaps, hang to her knees. Yes, The Plastic Assets credit card offers FeelGood Points for each dollar spent which can be redeemed for various surgeries such as tummy tucks, lips injections and breast implants. Applicants can sign up for various card programs ranging from the B card to the DD card. Yes, of course this site is fake and was created solely for the purpose of climbing to the top, which it did, of The Huffington Post's Contagious Festival. It also appears to be created by or at least sponsored by AOL as their banners are plastered all over the site. AdFeak links.
Street art site Wooster Collective is running a weird How To series, a part of which is called Lepos' How To Plan A Viral Marketing Campaign. The section contains a truer than fiction, step by step guide on how to create a viral campaign from using borrowed ideas, other's artwork, cheap labor and street youth. The tutorial then points to the "real" Where's Lepos viral site. Funny stuff.
OK, we're a few days late in sharing this but a spoof video showing how Microsoft would brand the iPod is hilarious, true and indicative of the horrific packaging and marketing most brands puke out of their verbal diarrhea spewing mouths. Give it a watch then show it to everyone in your company and watch them squirm as they embarrassingly acknowledge, "Uh, yea, we did that once too."
On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Waifish Nicole Richie can be seen in the new Jimmy Choo footwear ads being voraciously swallowed up by paparazzi. Gallery of the Absurd has done some investigative research behind the Brett Ratner shoot, unearthed the original photo and revealed the extensive Photoshop work which was done prior to the ad making its way into fashion mags. Check out the before and after here along with analysis.