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Once again, a video meant for internal use only has been leaked to the web. This time, it's from Microsoft which is hyping Office 365 and it's called Gmail Man. With a catchy tune and the questionably suitable lyrics "Probing every sentence and all your punctuation. Got his nose in every colon and every situation," the video attempts to portray Gmail as abusing one's privacy.
The video was played in front of an audience of 15,000 at Microsoft's annual Global Exchange sales conference held July 20.
While the video is somewhat humorous even if it stoops to silly fifth grade boys bathroom humor, it shoots itself in the foot. The video argues Microsoft 365 is a business application that, unlike Gmail, carries no ads. Perhaps the creators of the video should have realized Google has a business solution as well and one of the features of that solution is the ability to disable ads.
Germany's Blush Lingerie is having some fun with the Murdochs in a new print campaign. A new campaign, created to mirror News of the World, mocks the News International phone hacking scandal with headlines such as, "Rupert: Why listen if you can watch?" and "Hello James, look at our little secrets."
If you aren't familiar with Loren Feldman, you should be. You may not always agree with what he says but you will appreciate his candor and no bullshit approach to all things internet. Over the years, he's gathered together a collection of puppets that he uses to make videos that offer up pointed commentary.
Today Feldman used one of his puppets, Shel Israel (a real person at whom Feldman often pokes fun), to create what he says is a much better version of the Ford Focus commercial that features a puppet.
Feldman's puppet trashes Ford's puppet, Doug, who we kinda liked for trying to pick up the hot female reporter in one of the commercials. But that's besides the point. The spoof is long, you might not appreciate all the humor but it's equally goofy as the original.
Skittles has really done it this time! OK, Skittles really hasn't. They have nothing whatsoever to do with this little piece of spec work from L.A. directing team, Cousins. Funny as this is, one has to wonder how many Skittles a guy would have to eat in order to "perform" the way the guys does in this video. While there's no nudity, we'd classify this one as decidedly NSFW.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
For those of you who think the latest Got Milk PMS ads are a bit too sexist, wait until you see these six Got Milk ads. No, they aren't real. They are spoofs courtesy of Funny or Die. Headlines include, "Get Her Used to It. Milk Can Help Objectify Women" and "Because Her Boobs Are For You, Not Your Baby."
See all six ads here.
Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission.
This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras).
- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.
- The story behind GroupMeh.
- Copywriter does penis pushup.
You've seen them. Those videos that obsess over the unboxing of products as if they were the second coming of Jesus holding hands with Justin Bieber. In this video from Cool Gear Reviews, the packaging, not the product inside, is drooled over as hilariously soothing music plays.
If you've ever watched unboxing videos, we guarantee you will laugh at this one and, no doubt, agree with the video's conclusion that unboxing videos, as a category, are "exceedingly useless."
Oh we like this one! A new billboard campaign for a drug called Reachemol has launched in several markets across the country. With witty copy like "I was a tool. Now I'm the whole shed," "Three side effects are better than two," and "Since Reachemol, I've had more girlfriends than a pro golfer," Reachemol promises to cure Deficient Popularity Disorder.
Deficient Popularity Disorder? Yea, if that just caused your bullshit alert to explode, you'd be wise to listen to it. You see, though it wouldn't be out of the realm of possibility for a money hungry drug company to invent it, there's no such thing as Deficient Popularity Disorder and there's no such drug as Reachemol. Nope. It's all a stunt from Adams Outdoor which is hyping how a well executed billboard campaign can make your brand "the talk of the town in 30 days or less."
It's been a long time since we've seen a faux campaign like this one. And we miss them. properly executed, they are hilarious and, at the same time, deliver a strong message. Nice job, Adams Outdoor.