OK so the fake plane crash thing has been done before. Well, here it is a again. This time it's to call attention to the fact Israel has a rugby team. We'll refrain from any Middle Eastern-related commentary on plane crashes. No matter what country is involved.
Apparently this Sprite commercial was banned in Germany though it's listed as spec work on YouTube. But let's not get bogged down with details. No. Let's just enjoy the explosively effervescent glory the man and woman share together in the ad.
Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.
And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.
Give it a try and see what you can do with a FedEx ad.
Remember that creepy We Are People campaign Wrangler ran a while back in which humans were hunted as if they were animals? We called it "bad advertising that's trying to pass itself off as high art." Guess that shows how much we know about advertising...the thing won a Grand Prix Press Lion.
But, that's not what we're talking about here. Nope. We're talking about a spoof of the campaign in which the tables are turned and the whole thing becomes We Are People. Except there's animals. Walking around as if they were people.
The campaign's called Wanker. George Parker would love it.
"We at GM have been screwing your tailpipe for years. And now with your help and the inefficiency of the American government, we're gonna screw you again."
Get that and more from this most excellent GM Reinvention spoof complete with detailed website and "retarded" commercial spoof.
The original was just begging for this treatment. If GM is smart, they'll tell the lawyers to leave it alone (not that they could really do anything anyway) and just enjoy the publicity. If they are smart, they will roll with it.
Asa Bailey is up to his stunts again. Claiming to have hacked the Saatchi & Saatchi Uk website. Of course it's all a joke because the site he hacked was http://saatchiandsaatchi.co.uk/, not the real Saatchi and Saatchi UK website.
So why the stunt? Asa has moved his company in right next door to the real Saatchi & Saatchi and wanted to have some fun.Oh, and it's all to promote Cream+, a recruitment company.
Youthfully charming Adify Media launched two promotional vids to illustrate that extra-special intra-personal something you'll get when your remnant ad inventory is placed in its warm, able hands.
The creative is formatted like eHarmony testimonials. Adify's merits are described in a leisurely, quasi-intimate way as both client and account strategist finish each other's sentences, make silly gestures, touch inappropriately and give each other weird sidelong looks when one coolly mentions having tried other algorithms before.
It's all just creepy enough to pass. Our only complaint is that everybody's already done the service-as-soulmate, let's-all-laugh-at-eHarmony thing, so it's got a mildly uncomfortable two-years-tardy feel.
That's cool though. No idea's original, yeah?
Spoofing the whole mail order bride thing, this ad reads, Are you Asian looking for an overweight, middle income, redheaded Caucasian husband with dorky glasses, a cheap watch and really hairy arms?"
Raisanen Creative does its part for the German economy: bringing much-needed international awareness to Scho-Ka-Kola, a chocolate energy product whose campy packaging has begged for spoofage for years without relief.
The mockumentary is particularly good if you happen to enjoy watching square-rimmed spectacle wearers make douchebag noises.
A YouTube commenter sums up this beer spoof quite well, writing, "Jesus Christ, you Americans have such a poor kind of humor. Very childish..." And if you really want to know just how bad our sense of humor is, check out this Stuckey & Murray commercial entitled Golden Shower.
And yes, that's exactly what it's all about. Complete with a Dirty Sanchez too.