Street art site Wooster Collective is running a weird How To series, a part of which is called Lepos' How To Plan A Viral Marketing Campaign. The section contains a truer than fiction, step by step guide on how to create a viral campaign from using borrowed ideas, other's artwork, cheap labor and street youth. The tutorial then points to the "real" Where's Lepos viral site. Funny stuff.
OK, we're a few days late in sharing this but a spoof video showing how Microsoft would brand the iPod is hilarious, true and indicative of the horrific packaging and marketing most brands puke out of their verbal diarrhea spewing mouths. Give it a watch then show it to everyone in your company and watch them squirm as they embarrassingly acknowledge, "Uh, yea, we did that once too."
On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Waifish Nicole Richie can be seen in the new Jimmy Choo footwear ads being voraciously swallowed up by paparazzi. Gallery of the Absurd has done some investigative research behind the Brett Ratner shoot, unearthed the original photo and revealed the extensive Photoshop work which was done prior to the ad making its way into fashion mags. Check out the before and after here along with analysis.
While we've all heard Google promise to "do no evil," someone thinks otherwise and has created a version of Google's logo that speaks to the giant's mission of organizing the world's information and its new "remember what you've searched for" personalized search feature. Somehow, we don't think this logo's going to appear at the top of Google's site alongside all those other cute, holiday logos. Perhaps Booble might, with a few changes, like a logo like this. Hmm. Actually a bit of quick research reveals they already do and have one of their own.
We have vague memories of those Bugle Boy Jeans ads where the women check out the guy's jeans rather than the guy and ask, "Are those Bugle Boy Jeans You're Wearing?" Apparently motivated by seeing someone wear these fashion faux paus, What Would J.Crew Do wrote three versions of a Bugle Boy ad as if they were to be on the air today. Funny stuff.
AdJab points to an AdWeek story about a trailer for the movie Date Movie which centers on the Carl's Jr. Paris Hilton sex-with-a-car ad and neither even point to the trailer they're writing about. Granted, the trailer's been out for a couple weeks, the movie will suck and once you've seen one Carl's spoof, you've seen them all but rather than inconvenience you by making you search for the video yourselves, we did a quick search and can point you to the spot here on iFilm along with plenty of other clips from the movie. Poor Allison Hannigan. On the other hand, who thought American Pie would be any good so we'll reserve judgement until the movie's released.
Back in November of 2004, Vodafone gave a girl a facial. Well, perhaps, not exactly but an ad they ran sure made it look like they did. Fast forward to 2006 and its a Clear Channel billboard that's received cat spunk "liberation" that brings back memories of the spunked Vodafone girl. If your in Berkley, California, you can catch the board on Shattuck Street.
Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.
UPDATE: And...Brokeback Heat
With the launch of former PUMA International Marketing Manager Peter Kim's weblog today, we can finally, almost three years later, close the book on those famous PUMA ads. Once thought to be some sort of clandestine marketing effort knowingly created by PUMA so the company could then deny their existence and benefit from the publicity, Kim confirms suspicion and tells us "a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary." The agency failed to win any business, and it sent them out to their friends causing worldwide proliferation, un-informed speculation (including here on Adrants, hopped up controversy and cease and desist letters sent to bloggers.