iPhone Gets Monolithic Spec Treatment

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Here's some iPhone spec work from Ryan Landels, Director for a Santa Monica production company. Landels has taken the scene in the movie 2001: A Space Odessy where the astronauts first discover the monolith which Landels has replaced with the iPhone. It's a nice piece of work that could certainly be a part of Apple's official iPhone campaign.

by Steve Hall    Jun- 4-07    
Topic: Commercials, Good, Spoofs



HBO 'Big Love' Campaign "Tricks" Viewers With Spoof Fragrance, Viagra Ads

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If you haven't watched HBO's Big Love, you really should. It doesn't matter that the show's about a polygamist family focusing on a guy with three wives and three houses and they're battle to "fit in" while navigating the difficult restrictions "their own kind" place upon them. What matters is the show's keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature which spoofs fragrance and Viagra ads in a way that makes the lifestyle seem normal while also poking fun at it.

The spots (here and here) have been released on YouTube and fake ads have been placed on the HBO Big Love site. Spoof-like print ads are also part of the campaign and will be placed in sections relevant to the individual ad's focus.

by Steve Hall    Jun- 1-07    
Topic: Cable, Good, Online, Spoofs, Video



In Case You Ever Needed to Learn...

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This has been circulating the 'net for awhile, but the information it conveys is so life-changing it merits a mention nonetheless.

Ever wonder what the difference is between marketing, public relations, advertising and branding? You probably have good textbook examples and some similar spoofs, but like anything else, the best way to learn is with an example involving sex. (Unless the topic you're learning is sex itself, in which case the best example involves Barbies or birds and bees.)

A reader points us to this series developed by Neutron, LLC.

The best thing about it is next time you're faced with any of the illustrated situations you'll know exactly what's going on. And knowing is half the battle. (That's a cheap meme.)

by Angela Natividad    May-31-07    
Topic: Good, Online, Spoofs



Spoof Provides Douche Cologne to Douchebags

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Left by a commenter in yet another story about Axe and their hate-to-love-it, love-to-hate-it Bom Chicka Wah Wah oddity, comes Douche Cologne, that, if the marketer and the agency conveyed the truth about Axe users, would become the next ad campaign for the brand. Poking fun at everything from pop collars, striped shirts, bottle service, house music, Scarface lovers, shirtless MySpace pictures, Abercrombie and Diesel, this spooftastic piece of hilarity sends all the metrosexual wannabes home to their mothers.

by Steve Hall    May-29-07    
Topic: Good, Spoofs, Strange



Culture Jammers Reprise McDonald's Fat Kid for KFC

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That poor McDonald's Fat Kid. We don't know where he came from but he's been our poster child for the obesity discussion over and over and over and over and, yes, over again.

Now, it seems, KFC wants in on the action. Well, not exactly. They're just victim to the latest culture jamming episode to hit the streets of East London.

by Steve Hall    May-14-07    
Topic: Brands, Outdoor, Spoofs



Harry Enfield Shows Us How to Advertise

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We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."

It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.

And look - no colour or jingles! Beat that, Old Navy.

by Angela Natividad    May- 9-07    
Topic: Celebrity, Good, Online, Spoofs, Television



Marvel Battles DC Apple Vs. PC-Style

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Here's a fun nod to Marvel's continued success over DC when it comes to transforming its comics into movies. Following Spiderman 3's $150 million opening weekend, Superman and Spiderman dish about who's got more comic movie muscle Apple vs. PC commercial-style.

by Steve Hall    May- 8-07    
Topic: Good, Spoofs



Even Dogs Need A 'Lift'

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While doing a bit of research on the side effects of various drugs, B.L. Ochman stumbled upon this little gem that offers up full-on direct to consumer drug advertising treatment to dogs who have trouble getting their energy level up.

by Steve Hall    May- 6-07    
Topic: Spoofs, Video



MTV Movie Awards Adds Consumer-Generated Category, Contest

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Hopping on the now very crowded consumer-generated media train, MTV has launched a consumer-generated movie spoof to coincide with its upcoming Movie Awards. MTV has added this new User Generated spoof category to the show and will award the top submission just as it does other category winners. To get the ball rolling, SecretSauce.TV's Andy Signore has submitted spoofs of 300, Little Miss Sunshine and The Departed. We particularly like The Departed spoof which is entitled The Defarted. You can just imagine what that's all about.

If you're interested in getting yet another award to place on your ego mantle, check out all the contest details here in a video by director Brett Ratner.

by Steve Hall    May- 5-07    
Topic: Cable, Consumer Created, Spoofs, Video



CN Does OJ, Quiznos Spoofed, Burn Back Updates, Salma's Boobs Sell

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- If this were done, say, ten years ago, it might have been funny.

- ytmnd has a bit of fun with the Quiznos "real meat" girl.

- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.

- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.

- If you market mattresses, you might like this one.

- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.

- Salma Hayek's breasts sell Campari.

by Steve Hall    Apr-16-07    
Topic: Cable, Commercials, Industry Events, Spoofs, Strange








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