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With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing. From stealing ideas to using MC Hammer to predominant use of boobs to always using rap to making sure management approves the effort to not giving a shit about what people say about your brand, Nalts' tips will assuredly guarantee you success on that awesomely cool viral video idea you are planning.
Ever wonder what Bob Garfield's really like? Newsgroper sorted it out. Check out Garfield's true mausoleum of unfiltered thoughts and opinions.
Via Make the Logo Bigger, who found it at home base for that naughtiest of ad men, George Parker. (Because we're kind of like a knitting circle.)
It's a high-cholesterol take on Apple's design-makes-the-man ethos.
This was part of an in-office Christmas promo for the employees of Shackleton Direct. Packages included a CD, manual and "iKnife." The site somehow generated 400,000 visits across Latin internet audiences and 100,000 YouTube views, says Shackleton.
In exchange for serving as muse, the team sent an iHam package to Steve Jobs. Awww.
Oh God. It's that damn song again. About a month after the Super Bowl, we'd almost rid it from head bobbing around inside your head. Anyway, because some think two Super Bowl spots are better than one, we have this mashup up of Justin Timberlake's Pepsi commercial and the What is Love Diet Pepsi Max commercial. It's been up since February 7 but it's only been seen by 3,300 people. I'm sure we can increase that a bit.
Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.
MoveOn.org is circulating this satire of will.i.am's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.
Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)
In response to this musical tribute to Obama's "Yes we can" speech, News Groper has posted "No you can't, Black Eyed Peas," an Obama response in parody.
Snippet: "Stop stealing my words and talking over me please. You're ruining my pacing and carefully-planned oratory inflection. I'm glad you are inspired and want to help my campaign, but can't you play your own insipid songs with simple refrains that you beat to death? 'Let's Get Retarded' comes to mind."
It's hardly been three days, and already the shoving match between Google and Microsoft over this -- not to mention the growing list of greed-sparked suitors for Yahoo's hand -- is really, really old.
To provide comic relief, Luckie & Company's Rethink Everything launched Yahoocrosoft. The site hosts a spoof news article where -- in some insane universe not far from our own -- Yahoo counteroffers to buy Microsoft for $44.7 billion.
We're hoping the article will at some point make way for spoofy cartoons, which can't possibly be far behind.
There are a few of these, but here's our favorite from a series of new print ads from BBH UK for Levi's. Possibly because there's so much obsessive "maleness" here at Adrants we like anything with hot girls in it? Don't look shocked. You all knew it, anyways. Possibly because we were the guy drooling at every girl who passed by in the high school hallway and had a cheesy Gold's Gym T-shirt on? No matter. Love it. Love it.
Go check out the entire collection over at Scamp's blog. You'll see that BBH has made a very cohesive, simple and effective campaign. (Or so says Agency Spy)
To promote its all girl, all the time website ChickiPedia, somebody's created yet another PC versus Mac-style ad. This ad features a professorial type alongside a...well...hot chic type who each banter about what Wikipedia can offer versus what ChikiPedia can offer.
If you want to know about the population of Lima or the bat haired fox, you want WikiPedia. If you want to know about hot chicks like Adrianna Lima and Megan Fox, you want ChickiPedia. Can you guess which "pedia" will offer you Jessica Alba's measurements? Yes, we thought you could.