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'He Lives Vicariously ... Through Himself.'

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He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.

Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.

Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.

Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."

The quotations around "interesting" are from them, not us. Smirk.

more »

by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Commercials, Television



There is Something Wrong with this Picture.

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You tell us when you've figured out what's so intimate about letting MySpace users orchestrate, then monitor, one of the most important days of your life.

The web series is casting for couples now. URL: www.myspace.com/marriedonmyspace, but it keeps redirecting to MySpace.com. Lucky lovebirds can expect to be exploited, pampered, dressed and coddled by the Zeitgeist across 13 episodes leading up to the big day.

by Angela Natividad    Mar-26-09    
Topic: Brands, Social, Strange



Biz Stone Makes More Twitter Premium Noises.

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Think for-pay add-ons. Stone maintains, though, that the services people and companies are already using will remain free.

by Angela Natividad    Mar-26-09    
Topic: Brands, Online, Social, Trends and Culture



'I Think We're In A Viral'

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Hilarious! And finally! Viral breaks the fourth wall and spoofs in this Mini viral that's not a viral that, well, may actually turn out to be viral after all. This rocks. Isn't it about time we crapped on all the fake videos out there from the likes of RayBan and Levis? Yes, indeed, it is time. And this one does it superbly.

by Steve Hall    Mar-25-09    
Topic: Spoofs, Viral



Celebs Go Foreign, Rubicon Saves Newspapers, Ad Club Drinks

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- While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials.

- Rubicon the last best hope for newspapers?

- On Tuesday April 7 from 5:30PM - 7:30PM at SideBar (120 E 15th at Irving Place), the New York Advertising Club will host a networking cocktail hour. Details here. RSVP by April 3.

by Steve Hall    Mar-25-09    
Topic: Celebrity, Industry Events, Newspaper



Vincent Gallo Sleeps Around

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From blow jobs to vodka mass retail? My Vincent Gallo does have quite a range. Yes, you can now find him in H&M's new commercial along with Eva Herzigova.

My, my, that's a lot of red? Are we sure this isn't a Target ad?

by Steve Hall    Mar-25-09    
Topic: Brands, Celebrity, Commercials



Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural

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- Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding.

- How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.)

- Pretty spiffy ATL ad.

- Havaianas footwear in full bloom around Paris. Almost too pretty to stand.

- Fallon Skimmer.

- Take it straight: we fucking hate this execution.

- Kevin Spacey to do Michel Gondry-directed ad for American Airlines.

- Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.



Playboy TV (Somewhat Feebly) Aims to Improve on Reality

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It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.

Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.

I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.

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by Angela Natividad    Mar-25-09    
Topic: Brands, Campaigns, Commercials, Television



Gate Worldwide Pulls a 'Professional' on Sacred Cows

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To promote its own agency merits, The Gate Worldwide produced a Hit List of Sacred Cows (pdf) it will happily execute on your behalf.

Irksome ethical heifers include "Marketing should be judged by sales," "Teams create the best solutions," "Success breeds success," and -- our personal favourite -- "The customer is always right." (We'd kill that shit ourselves. With a rusty scimitar.*)

The Hit List is going out to CMOs, along with the following message: "If any of these sacred cows are roaming your office, don't worry. The Gate Worldwide will help you kill them" -- followed by a name and a direct line you can call. Nice touch.

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by Angela Natividad    Mar-25-09    
Topic: Agencies, Poster, Promotions



'It's Called Earth Hour. And it Promises to Be One of the Hugest Turn-Offs Imaginable.'

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Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off.

The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.

As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)

more »

by Angela Natividad    Mar-25-09    
Topic: Brands, Cause, Celebrity, Commercials



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