He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.
Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.
Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.
Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."
The quotations around "interesting" are from them, not us. Smirk.
You tell us when you've figured out what's so intimate about letting MySpace users orchestrate, then monitor, one of the most important days of your life.
The web series is casting for couples now. URL: www.myspace.com/marriedonmyspace, but it keeps redirecting to MySpace.com. Lucky lovebirds can expect to be exploited, pampered, dressed and coddled by the Zeitgeist across 13 episodes leading up to the big day.
Hilarious! And finally! Viral breaks the fourth wall and spoofs in this Mini viral that's not a viral that, well, may actually turn out to be viral after all. This rocks. Isn't it about time we crapped on all the fake videos out there from the likes of RayBan and Levis? Yes, indeed, it is time. And this one does it superbly.
It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.
Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.
I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.
To promote its own agency merits, The Gate Worldwide produced a Hit List of Sacred Cows (pdf) it will happily execute on your behalf.
Irksome ethical heifers include "Marketing should be judged by sales," "Teams create the best solutions," "Success breeds success," and -- our personal favourite -- "The customer is always right." (We'd kill that shit ourselves. With a rusty scimitar.*)
The Hit List is going out to CMOs, along with the following message: "If any of these sacred cows are roaming your office, don't worry. The Gate Worldwide will help you kill them" -- followed by a name and a direct line you can call. Nice touch.
The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.
As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)