Oh wait. Didn't we just write that headline? Here we go again. Or is it "there you go again?" I can never remember what that Reagan dude used to say all the time. Anyway, here's the deal.
In a blog post, Jason Roe pointed out a fluke on the Ryanair website that made it possible for someone to book a flight and not be charged for it. He didn't actually book a free flight but he wanted the error to be made know.
How did Ryanair react? As if a Mastercard blowjob ad, pricelessly:
10. Ryanair Staff #1 Says:
February 19th, 2009 at 5:25 pm
jason!
you're an idiot and a liar!! fact is!
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they're mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!
Sweet, huh? But it gets worse. Upon confirmation the above comment did, in fact, come from a Ryanair employee, Ryanair spokesman Stephen McNamara said:
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Now we all know television ratings are complete bullshit but that has never stopped media outlets from hyping them one day and complaining about them the next. So it is without surprise the bitchiness continues to escalate as evidenced by this FOX News trade ad which touts its seven year lead with adults 25-54 while, at the same time, calling CNN and MSNBC pathetic, lame and half-baked.
The full copy in the ad reads, "* This would be where CNN & MSNBC use an asterisk in their ads to point out some half-baked on-time statistic to prove that somebody stumbled across their channels giving them a temporary spike in the ratings, which they would tout as unprecedented, earth-shattering and monumental. It's actually pathetic since we all know if they massage their statistics long enough, they can come up with something to make their lame point. But deep in their little hearts, even they know that FOX News is number one in cable and has beem for years."
Seriously. This from an actual television station. Did the entire television industry just turn into a bunch of five year olds fighting in a sandbox?
Avatars on Twitter are going ominously black to protest a new law, Section 92A, that's been passed in New Zealand.
After the 28th, users can get their lifelines internet disconnected "based on accusations of copyright infringement without a trial and without any evidence held up to court scrutiny." Because of the unveiled creepiness of that language, the law's been dubbed "Guilty Upon Accusation."
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Didn't we just go though this with Google or something? Facebook's TOS has been revised to state, basically, they own all your content forever and ever and they can do anything they want with it forever and ever. From the TOS:
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Then again, LA Gear has never been the sharpest tool in the marketer shed.
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We're quite sure most people would agree the general purpose of a commercial is to get people to buy something. After viewing these four commercials from Cossette Communications Toronto for Pillsbury Pizza Pops, we're also quite sure the last thing anyone would want to do is go out and buy a Pillsbury Pizza Pop.
If there were ever a more disgusting way to represent the appetizing qualities of a food item, we are at a loss to think of anything.
Robot. Monkeys. Deer. Karate.
OK, we'll admit they're kinda funny. Still.
Oh no. Here it comes. Another marketing babblespeak acronym. Yes. Are you ready? OK. Viral Bridge Marketing. Yup, VBM, people. What's it all about? We're not really sure but it's described as part of an "innovative deal to monetize the sequel to 'Evolution of Dance.'"
Comparison shopping site Saveology and self-improvement site PeopleJam have teamed and developed "an approach that allows a viral video and its sponsors to meet consumers at the intersection of their tastes (Evolution of Dance 2) and needs (saving money in a tight economy)."
Eesh, if there's anything that'll kill a, hmm, potentially viral viral before it goes viral, it would be this.
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Plaid made the holidays extra-special this year by sending a video to clients and friends -- including us -- that claims we were involved in an affair with Mrs. Claus, which has since gone public and may potentially destroy Christmas.
It is a completely insane premise.
You've probably seen this or something like it before, laughed once and never thought about it again. But at least two people out there are so distraught over it, they've had a lawyer send an official cease and desist letter to Plaid, demanding that the material be taken down and that proof of its removal be conveyed to them.
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Uh Oh. Once again, a less than clued in marketer has rankled sensibilities by using tired stereotypes to promote product. A new site from ConAgra has been created for the brand's Asian Inspired Health Choice. It's lame. Truly lame. But we're going to give the floor to our reader who had this to say about that:
"Where do I begin? The ad people who came up with the 'lonely fortune writer' idea should be fired. The brand manager that approved the concept and execution should be fired. Anyone who approved this work should re-evaluate their values.
Not only is the work insulting to Chinese/Asians and Chinese/Asian Americans (what with the awful accent, broken English, and idiot like antics), but it also completely degrades the brand and product.
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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.
The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.
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