I don't really know what this video's all about, but I'm pretty sure it isn't worth $25,000 in prize money.
By the way, what a completely insane amount of dosh for a UGC contest. I mean seriously, way to piss off your bottom-line guys.
"Hey, chief. Uh, yeah. Not only did Budget not win new car rental customers, but our low-budget 'Travel Budget!' marketing strategy also cost us over 25 grand."
Just because you're not spending $2.5 million on TV doesn't mean you should wipe your ass with the savings.
UPDATE: It turns out the video linked above was made by Budget employees in a deluded effort to encourage more users to enter the contest. How. Very. Sad.
- I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.
- Oprah's Angel Network and Free the Children have formed the O Ambassadors project, which "encourages young leaders to dream."
- MoveOn wages war against Pastor John Hagee, who said Adolf Hitler was a God-sent hunter of Jews. Hagee is one of McCain's "key backers," and McCain is currently MoveOn's pet project.
- Chevy considers how impractical a dancing car would be.
- Yahoo offers an under-the-table paid program where you provide the description ad copy for the ORGANIC RESULTS of your website. And it'll only cost you TWENTY CENTS per click. This is because Yahoo's spiders might fail to properly process your SEO efforts. Little wonder Jolie O'Dell calls it "frikkin criminal." (We second the motion.)
InGrid Home Security recently tapped video site National Banana -- whose online offerings include "Gay 4 Obama" and "Spitzer Call Girl Resigns" -- to help build some saucy new ads.
See the results of the collabo on InGrid. The idea behind the spots is to compare InGrid's sexy "wired" home security with the cumbersome systems of yore. The out-of-touch dad/embarrassed-young-daughter gimmick was not lost on us.
Or possibly just turn it into a thumb. TBWA\Wien, Vienna: what were you thinking?
Gizmodo, which is now an Xbox convert, says the PS3/Playboy ad was not formally approved by Sony. That's nice and all, but it's still repelling people right and left.
At times like this, it's not enough to say "Sorry, this ain't ours." Contrary to popular belief, a crappy ad can adversely impact sales. Sony needs to pull some Vatican crap and deploy a creative assassin. Or maybe some sort of secret weapon, like the Giant Mouse of Minsk.
Oh for fuck's sake. Get over yourselves! You want to sue because a marketer pokes fun at your business? Can we just kill all the lawyers now? Or, rather, the stupid laws that enable them to file lawsuits for the most ridiculous reasons?
OK, so no lawsuit has yet been filed but Rico Gerardo, owner of the San Francisco restaurant Taqueria, wants to talk to his lawyer because Comcast SportsNet has placed an as near his restaurant which reads, "I don't know where a good burrito is, but I know where the A's are"
This has to be a joke. Seriously. Creative Manger Pro, the agency software package that helps manage the creative and billing process, has changed its name to - um yea...this makes a hell of a lot of sense - Workamajig. Why? Because...um...as VP Ron Ause says, "The old brand did not properly reflect the product and organization behind it. Our old brand was too straight laced and did not properly convey what we are all about."
So...it's a product to help creative professionals manage the creative process and Creative Manager Pro doesn't properly convey that?
For even more horrific consumer-generated idiocy, be sure to check out ForRent.com's video contest in which people create videos that explain why they should win the $10,000 furniture makeover "through the eyes of their furniture." Make it stop. Please. Make it stop!
Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."
This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.
So here's one of those things that's so bad it's good or, well, perhaps it's just so bad it's just bad. You decide. Here's a dude who's portrayed as the last supporter of Hillary Clinton as the convention nears. Obama Girl he is not. Newsgroper's great at the fake blog thing but it's not so clear they're all that good at making spoofish video. Sorry guys. That's just how we see it.
Hey wait. We get it. It's supposed to suck! Genius! Brilliant! Awesome! The last standing Clinton supporter is a buffoonish emo idiot who can't lick and ice cream cone without getting it all over his face.
Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.
All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.
You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.