To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.
The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.
CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."
Don't thank us, honey. Thank the Big Man in Office.
- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.
- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.
- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."
- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."
To promote The Travel Channel's Passport to Great Weekends with Samantha Brown, Moroch put together a spot where Samantha returns to work -- only to find naughty colleagues foiling her office.
"Aren't you supposed to be traveling?" one accuses.
"I was," she snaps, moody and tired and still dragging her luggage. "The new show is called Passport to great WEEKENDS. It's a weekend."
"You're not gone all week!" one concludes, squinting in concentration.
But the best line comes at the end, when she throws open a door full of styrofoam surprise and growls, "They'd never do this to Bourdain."
Speaking at the Association of National Advertisers' Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony's fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target's refusal to engage with a blogger who took issue with one of the brand's billboards which showed a woman on Target's target.
Who's that sexy unstoppable band?! Oh, it's just a bunch of teenage Rock Band junkies.
3/4ths of stock photo buyers surveyed by Photoshelter (399 out of 536 people, mostly art directors and creative directors) feel like they've seen everything stock photo companies have to offer. They also rated availability, quality and diversity of photos "poor to average."
See stats and charts.
In general, people seek images that are natural-looking, believable or candid. Sore spots include the "ethnic people (general lifestyle)," "seniors being active," and "current technology" categories.
Given the constraints (how do you make the contrived look real?), I admire the wherewithal of companies like Corbis or Getty. They sure do try to think of everything. That photo at left? It's called -- wait for it! -- "Bride Talking on Her Cell Phone."
Here's an idea, ad-heads: take your own damn pictures! Or get to know compfight. Intimately.
OK so Trojan has what's probably the world's smallest vibrator; good for sneaking into the conference room to alleviate boredom during some douchebag's elongated presentation. But sometimes, small isn't always good. Sometimes size does matter and you just really, really WANT a big ass vibrator to shove up your...oops, sorry. We're supposed to be talking about advertising here.
Oh yes, we've written about porn and advertising many, many time before. Just do a search for "porn" and you'll see for yourself. Well, here's another to add to the list. Adrants reader Alisa tipped us to the Blank is Like Blank site on which ten "advertising is like porn" statements were made.
This was published here a little over a year ago and in the interest of reviewing the predictions made in the article, we're reprinting it. All the predictions haven't come true but we are certainly on our way.
What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?
We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?
Well it's not the Agency.com Subway video, except for the bookends which feature Exaggerated Ad Dude (Charlie Anderson), but it's still filled with enough bravado, though subdued, to cause ugly Agency.com memories to rear their ugly head. In the video, Saatchi & Saatchi X employees describe a campiagn they did for Wal-Mart and Old Spice and why that project makes them worthy of additional and broader Old Spice work.
The ladies will love cute, unassuming Creative Guy. Until, sadly, he starts spouting blatherific business babble likely written for him by some account guy.