When it comes to moving and moving companies, big trucks and cardboard boxes are the sort of imagery that usually come to mind. Severed feet washed ashore on a Canadian island is probably the last bit of imagery to cross one's mind when cogitating that topic. That is, unless you're a moving company called PutYourFeetUp and your ad banner happens, courtesy of oh-so-smart contextual advertising, to appear above a news story about...severed feet washing ashore on a Canadian island.
Thanks to Tom Hespos, who found it on Fark, for sending it in.
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
, Industry Events
To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.
The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.
To promote the Secret touchscreen and 5-mp camera phone, LG puts it in the hands of a stalker who uses it to "interact" with a sleeping woman in another apartment. Wait for the part where he sighs, and the phone shakes, and the covers come off!
Engadget's take: "early-90s softcore voodoo porn." But it gets better. No promo porn is complete without the cheap comedic ending that makes everything feel safely commercial again. Well, unless you're P. Diddy.
Forget about cows, celebrities and good health. After watching this video for BC Dairy, you will never see poker the same way again.
"I have longed for your heart."
"I have longed for your spade!"
The online video debuted in tangent with Teen Power Team, a TV spot that parodies Team America: World Police and crime-fighting dolls in general. (I dig how there's a token Spanish-speaker. Those saucy Canadians!)
Expect more where those came from. All ads, however random, conclude with the same tidy moral: must drink more milk. Dot com.
And you probably expect this by now, but I'll say it anyway: the website lets you UPLOAD VIDEOS and WIN STUFF.
Put together by Bent Images Labs for DDB Canada in Vancouver and Tribal DDB Canada (for the digital stuff).
Having previously exploited the latent tripper and pastel-lover in unlikely motorcycle buyers, Royal Enfield finally hits 'em where it hurts: love of mother.
From the pressie: "The campaign is based on a big social truth that most Indian men are 'mama's boy'."
The campaign: "Leave Home" for the Thunderbird Twinspark, by Wieden+Kennedy.
o Revolution. One man's trajectory from baby to slacker to biker.
o Kid. This is supposed to be a man in the womb, but at first it just looked like a naked guy doing sit-ups in the dark. Which I guess might be another reason to "leave home."
Mama's boys can expect to be outed this month in all major Indian auto and lad mags. Retailers are advised to keep tissues and milk out of reach.
As only Copyranter can, a new SmartWater billboard featuring Jennifer Aniston gets a well-deserved lashing from Jennifer herself -- as written by Copyranter, of course.
A taste of the venom: "Wait, where did this fucking lame-ass headline come from? Jesus, sounds like an entry from my sixth-grade diary."
Looks like Batman film The Dark Knight is the sponsor for Phase I of MySpace's redesign, which went live today.
The homepage features a movie trailer, which is thankfully quiet unless you push the volume icon. And things do seem cleaner and faster.
It struck me as funny that under the heading "New to MySpace?" are buttons marked "Take a Tour" and "Latino." I indulged myself and pushed "Latino," and now I can't seem to get my ass back out in English-speaking MySpace. Curse you, AJAX, curse you!
Wait. I sorted it out. Just had to scroll to the bottom of the page and pick a new country. That definitely spiced up my day.
- Technorati has launched its blog ad network.
- In April, Facebook caught up to MySpace and is now reaching 115 million people each month according to Comscore. It's not like we didn't see this coming years ago. Though MySpace still beats Facebook in the U.S. with 72 million monthly uniques as compared to Facebook's 36 million.
- Ew...just ew.
- Cyber Lions and Design Lions Cannes shortlists have been announced.
So you're talking a nice drive into the city with your grandparents (or parents, or kids...choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and...OMG...ASS! A giant, arched ass is staring you in the face and it's all you can do to hope no one else in the car is seeing what you're seeing. Though the size of the ass and the mobile billboard truck its mounted on is far, far too big to go unnoticed. (Yes, I know the picture has palm trees in it and is probably LA but just go with it.)