OK, this is weird. Apparently, Enrique Iglesias is small. As in small down there between the legs. Small as in most condoms are too big for him. Why anyone might publicly admit to this as Enrique does to Esquire saying, "I can never find extra-small condoms, and I know it's really embarrassing for people - you know, from experience" baffles us a bit.
Reacting to this public statement, Lifestyles Condoms says it will guarantee Enrique one million dollars if he agrees to try on and model the varies sizes Lifestyles offers. If he agrees, photos of the condom fitting session will appear on the manufacturers site and on the packaging of the product the fits Enrique properly. Of course, we think the photos that do appear, won't be blatantly showing Enrique in all his extended glory.
Perhaps not being so big has its advantages. After all, with a girlfriend like Anna Kournikova likely causing "extentions" 24/7, it might be a good thing not to have to take your pants off every time one of those "extensions" decides to occur. Especially in public.
So will Enrique take the bait? Unlikely but at least Lifestyle condoms will get some press. And, we'll have yet another excuse to show you a picture of Anna. Oh, and Enrique too.
- Simba reports worldwide yellow pages revenue increased 2.8 percent to $31,62 billion in 2006. While a slight decline is anticipated for 2007, 2008 is predicted to see another increase. Who knew people still used yellow pages?
- As if you hadn't heard, DDB Chicago President Dana Anderson has left the building citing the need to spend more time with her daughter before she heads to college next year.
- That forward thinking company, Nielsen has gone all social networking on out asses with its Hey! Nielsen.
- Sometime you want to appreciate a commercial simply for what it is. Other times, you want to analyze to death all aspects of it and all the work that went into creating it. If you're interested in the latter, Sony's got a behind the scenes video covering the making of its recent Blu-Ray commercial.
- David Pitlyuk has a nice summary of the history of online video advertising and where he thinks it's going.
We're glad Subaru never tries to depict its Impreza as a super-sexy or even very fast car, because the only thing it really has going for it is its intellect. It's like that well-read but ugly girl in grade school.
Thus leveraging its best quality, this new ad for the Subaru Impreza has been cleverly titled "Peel Out." And instead of showing self-gratifying cuts of a Subaru burning precious tire across concrete (we actually can't even imagine that), it shows a Subaru jumping through pages of magazines after some drivers magically "peel out" of one.
There's probably more to it than that because the pressie was really long and gushy, but then we thought, if we need reading material to "get" a commercial, what the hell's the point?
This Sunday in Colorado, director David LaFrance of Denver Water is going to put on a toilet costume and go racing across the Rapids' field when Beckham appears. He'll be wearing a cheesy sign that says "Running toilets waste water." Then he'll be tackled by a dude wearing a sign that says, "Stop running toilets."
This is for a campaign called Use Only What You Need, launched with the help of Sukle Advertising and Design. Sukle calls it "witty." We're sure there are other words for it but we're too lazy to come up with any. We might just put on a sign with something patently insulting printed on it and go running across a field ass-naked.
So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.
Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.
- EVB has put together MLS Represents for Adidas. Each MLS U.S. soccer team has been paired with 13 originally created anthems which can also be turned into music videos by fans.
- Seemingly to protect its brand, China Airlines, following the crash of one of its planes, concealed the plane's logo by painting over it.
- All those Diet Pepsi Max yawning sounds are now conveniently available on Wake Up People. Oddly, if you stuck the word "white" in there, you'd instantly have Daniel Carver's catchphrase.
- On September 18, the PSFK Conference Series will hit LA. Held at the Pacific Design Center, the conference will examine innovation and change in the areas of creative, media, marketing and advertising.
George Parker, the source of choice for getting anything Julie-oriented spun right, has eloquently informed us that Roehm's lawsuit against Wal-Mart was just thrown out of court by a judge in Michigan because she didn't file in Arkansas.
Thank gad it's over. Hopefully. In other news, isn't that picture at left awesome? It's part of what happens when you've got an illustrious career in advertising under your belt: spare time. And, cupped like so in creative hands, that can be dangerous.
Using that cause and effect thing, Norwegian agency SMFB has put together an ad for energy drink Gnist which begins with a boy pulling his heart of of his chest and ends with Bush calling home troops from around the world. It's better than it sounds. Really. Give it a watch.
For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.
Very convincing.
Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.
Those curious about finding out whether the company's really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you're going to screw around, because if you were really on top of the world you wouldn't be impersonating a rich guy, would you?
The offer sports Sprint's new "Sprint ahead" tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be "Sprint in all directions."
Look! Look! It's another film! Yes, a film. Not a commercial. No siree, you naysayers, but an actual film that, well, sells Philips Ambilight TV. Nope. Nope. Just because the film is selling something doesn't mean it's a commercial We've been through that debate before. We think we lost.
Anyway, here's a teaser for upcoming Wong Kar Wai directed film which was, according to the press release, "inspired by the concept of seduction by light." The final film will premiere at IFA in Berlin August 30 and be shown on Ambilight TVs. Additionally, it will debut on Philips' Seduction by Light site.
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