Plageristic kleptomania is alive and well, as it always has been, in the ad industry indicated by this AdPulp find comparing an Art Directors Club Italiano 2005 ad to a One Show 2006 ad. While the stick and carrot thing is nothing new, seeing the concept used in very similar ways in the same industry just a year apart is depressing.
There's conceptual speed thing in the Art Directors Club Italiano ad and an almost "who gives a shit" thing in the One Show version so they each create a different feeling but there's no denying the similarities. Perhaps, that was the intent with the One Show ad in that there are so many pointless award shows, why should one care a this donkey clearly doesn't. Certainly, it's possible each ad was created in a vacuum but in our incestuous little industry, that's highly unlikely. We're just going to assume the One Show is simply riffing off the Art Directors Club in a wink-wink, nod-nod sort of way, adding its own snarky commentary on award shows.