So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:
"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."
This decade's "It Startup," Twitter, has finally incorporated ads on the pages of its website. The rather unobtrusive text ads are cutely marked up as dictionary entries and appear in a sidebar below a user's stats and above their thumbnail mosaic of followed users. Currently, the ads are not present on mobile or desktop Twitter apps...yet.
The ad space first appeared on March 16 (right in the middle of South by Southwest Interactive) containing promotions for Twitter's search function and branded widget; however, by March 23, the space contained ads for third-party apps: Tweetie (an iPhone app), Twittervision, and ExecTweets.
The marketing community breathed a collective sigh of relief heard the blogosphere 'round: At long last, the Twitter team had settled on a business model.
MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.
Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.
MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.
Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.
Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."
Found this gilded treasure on a community dating site called Datingish.
The CTA alone was sufficient to leave our ears ringing with bad Bangkok jokes, but a quick visit to the website, Thaikisses.com, drives users to still other exotic destinations: Chinesekisses.com, Filipinokisses.com, Latinlove.org, and -- wait for it! -- Ladyboykisses.com.
There's somethin' in the grab bag for everyone!
Witness with a growing sense of unease as a couple on its first date quotes lines from Romeo & Juliet.
$5 says they met on eHarmony.
"How Romeo Pulls Juliet," which vibes like a middling tribute to Baz Luhrmann's '96 oeuvre, was put together by Madeinmilan Wine. The company wanted to "tell a story about having fun with wine, indulging in intense pleasure" while incidentally promoting a suite of wines named after iconic characters, like Romeo. (There's also a bottle marked Brutus. Hrm.)
For requisite engagement purposes, check out the "wine pairing" section, where you (apparently...?) pair wine to other things, like "travel" or "chill out." (We have NO idea.)
Click on "sex" for an exciting shot of a mad couple crawling around on all fours. We're not sure why it's there, but it struck us as one of the few things worth mentioning at all.
And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.
We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.
It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.
Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"
Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.
"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.
Which I guess is how it should be.
180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.
From the Adrants mailbag:
My skater friends have been sending me a link all day long that shows a blatant - and I mean blatant - BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone's creative director hadn't seen it:
o Original, and far superior.
o The fraud.
The only way that is legit, would be if Spike did it himself... but quality-wise, it just doesn't stand up.
The ad labeled "the fraud" was put together by BBDO Mexico for Snickers, oddly enough. Pro-skaters Steve Berra and Eric Koston are so pissed about the Spike Jonze rip-off that they posted it on their blog and are trying to drum up some righteous rage.
More on this over at Agency Spy, which has a translation for the Mexican Snickers spot as well as comment from Berra.
- Oops. Modernista!'s crazy website which isn't really a site but an application that points people to other sites that have written something about the agency is now finding it's "site" touting the agency's recent layoffs.
- Oops. Continental Airlines plane crashes. CNN writes story. Continental Airlines ad shows up right beside story. Classic contextual advertising fuckery. When will someone figure this shit out?
- Oops. The fake Denny's Nannerpus ad is better than the real...uh...originally fake Nannerpus ad. Confused?
- Oops. Overstock.com is selling Illusion's rape simulation video game.
- Oops. The economy sucks. Everyone's drinking. Everyone's having sex. But ads still suck.