In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.
Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.
"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.
OMFG. Poor Richard Simmons. The dude has been reduced to nothing more than a one line joke for advertisers to toy with as they please. He was run over in a Bridgestone Super Bowl commercial and now he's accosting women in a grocery store screaming at them for even thinking about enjoying delicious goodies such as key lime pie, Boston cream pie and strawberry shortcake.
Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.
In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)
According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."
Once again, Verizon positions dads as blithering, socially-inept idiots. Oh, but they did something new this time. They included moms. Kudos! Equal opportunity idiocy from a company that can get away with it because, despite their idioct, they do have the best coverage and who wants to be left off the grid when you need your eighties music fix?
Thanks McCann Erikson.
Wendy's joins the amateur video club with "Crazy Lettuce." By now you know the score: two guys are involved. One can never hold the camera straight. At the very last second some zany shit happens.
In this case, a bushy head of lettuce consumes a wee little Wendy's burger. Link to meatatariansunite, a nightmare of poor wallpaper that does nothing but hurt eyes and demand emails.
If this is the one trick to succeeding in so-called "viral marketing," the medium ought to die fast and painfully. Unfortunately for Wendy's, the eyes-deceive-thee! gimmick that served Levi's, Ray Ban and Nike so well is all used up. People finally get the joke: these amazing feats in online video? They never happened. Know what else? They're ADS.
"Crazy Lettuce" has drawn less than 1100 views on YouTube, a mediocre rating (2 stars) and mixed response (of which there are 12).
Over at Gawker, Nike is taking a beating for a new slogan it's testing in a new campaign targeting women in Europe. The tagline, "Here I am" is humorously pointed out to have, well, and interesting relationship with the parent tagline,"Just Do It." The relationship? The actionable "do it" portion of the parent tagline is seen to be a bit, well, awkwardly demeaning when placed next to the more submissive "Here I Am."
So is Nike telling the bulk of its audience to just do it with submissive women in Europe who will just lay down and say "here I am?"
In June, Visa worked with AKQA to offer $100 in Facebook ad credits to the first 20,000 small business owners that downloaded its Visa app.
The app now boasts 42,543 monthly active users, but comments on the Visa Business Network page consist almost entirely of people that never received a coupon. Others are confused about whether the credits are just supposed to appear in their Facebook Ads cache.
"I smell a scam," Johnny Premier says; Frank Horbelt shouts, "There's potential here ... (But you guys are squandering it!)"
"What does it mean to be interesting? That's an interesting question." It's also one of the better lines from "Behind Interesting," a six-part web series by Dos Equis and Break, which is letting Dos Equis ride its leaderboards like a carnival pony.
"Behind Interesting" expands on Dos Equis' Most Interesting Man in the World campaign. Problem is, all that over-practiced pompousness is just too earnest to be ironic.
Sadly, there have been a few too many examples of brands co-opting the work of others for their own financial gain. Here's another. In December 2006, Scott Ableman and his co-workers decided to play a practical joke on another co-worker who drove a Jaguar and was one of those people who would park his car in a very remote spot so as to avoid scratches and dings. Ableman and friends plastered the co-worker's car with Post-It notes, took pictures of the resulting colorful design and posted them on Flickr. The whole thing turned into somewhat of a viral sensation.
"The generation that swore it would never get old -- didn't. Welcome to the summer of life."
Just for Men has decided to target the Confident Male Boomer, a man so sexy he need not fear his graying head of hair. (Bitch, please! He rocked Woodstock AND he surfs!)
The only question is, is the gray in all the right places? Fret no longer about nature's crude hand; get ahold of Touch of Gray, the only hair dye that lets you "keep a little" salt in that mostly-peppery mane.
That guitar riff sure does set the stage, plus the narrator's got us PUMPED. And the closing guffaw, "Never trust anybody over 90!", coupled with those bad-ass peace signs, won some high-larious backlash on YouTube.