Once Upon A Time, Movie Theaters Showed Movies

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A long time ago and a land far, far away, there were these things called movies which people would gather together in large building with big screens to watch as actors told interesting stories captivating the minds of the audience. It was a quaint life. The movie-going experience was enjoyable and something the whole family looked forward to enjoying. Then, something happened. Something very, very bad.

Aside from apparently dramatic increase in the level of human stupidity which yielded screaming babies, ringing cell phones, freely wandering children, mouths that won't shut the fuck up and idiotic parents who think the theater is just as good as getting a babysitter ruining the movie-going experience, marketers also contributed to the demise of the once wondrous movie-going experience with their increased presence.

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by Steve Hall    Jul-12-07    
Topic: Bad



WW II Flag Raising Used to Sell Luxury Jets

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Perhaps, in reaction to a luxury jet company using the famed WW II flag image, said it best, writing, "Freedom Honor Integrity. The Freedom to use one of the most revered (and rights-free!) photos in history to sell, yes, trips on a luxury jet. The Honor to use six WWII soldiers--three of whom were later killed in the battle of Iwo Jima--to hoist your sales. The Integrity to...oh fuck it. I am not a patriotic man. I do not "love" my country. I love my parents and my girlfriend. And American icon exploitation is nothing new. But this is just...retarded tastelessness!"

The ad appeared in the Jason Binn-published Hamptons magazine. A reader voiced a complaint to the luxury jet company which elicited a defensive response you can read here. It seems just about anything can be explained away now.

by Steve Hall    Jul-12-07    
Topic: Bad, Magazine



Sears' Die Hard Click-to-Call Doesn't

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We're thinking if Sears were to partner with eStara on a click-to-call, battery promotion project, the two might actually want the thing to work. Perhaps, we just caught them at a busy time. Although, we wonder how many people are really buying batteries at 12:30 AM. It's all working fine now but it's random glitches like this that insure POTS (plan old telephone service) will always have a place in this world.

by Steve Hall    Jul-10-07    
Topic: Bad, Brands, Online, Tools



Wirebreakers Confuzzle Ball Players with Arms, Legs All Akimbo

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Motorola's Wirebreakers are back with a viral hopeful in which a headphone-wearing breakdancer storms onto a baseball field and starts to battle in front of first base.

Uh ... yeah. Motorola's PR efforts feel as broken as its Razrs and Qs.

by Angela Natividad    Jul- 9-07    
Topic: Bad, Brands, Online



Candystand Does Air Hockey, We Are Not Amused

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High off our last accolades, Candystand took the liberty of sharing its new air hockey game with us.

They promised it would be as addictive as ping-pong but it wasn't. It sucked, mainly because the hockey puck is controlled by the movement of your mouse and it sometimes takes awhile for it to catch up.

With that in mind, the British destroyed us more times than we want to relive.

Air hockey = FTL. And the music is horrible!

by Angela Natividad    Jul- 7-07    
Topic: Bad, Games, Online



Lululemon's L'Odeur Leaves Something Lovely Wanting

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For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07    
Topic: Bad, Brands, Campaigns, Online, Strange



Make Fastrack to Fuck Buddies with Furry Four-Legged Friends

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Match.com has this incredible knack for drawing our attention - mainly because they can't hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.

Anyway, we recently came across this banner ad that uses the pun "Heavy petting" to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.

Animal humor always weirds us out when it's too closely related to the topic of hooking up. But more importantly, didn't True already pull out the pet prattle?

by Angela Natividad    Jun-25-07    
Topic: Bad, Campaigns, Online



MEC Interaction Chicago Shuttered After NY Office Loses Sears

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Bitterness and anger can be a common emotion when it comes to employment issues and the negative treatment co-workers receive from their superiors for issues outside their control. Those are the emotions eight former WPP MEC Interaction employees may be feeling today after having their office in Chicago shuttered by WPP MEC Interaction Founder Alan Schanzer.

According to a source, the Chicago office, which handled the Sears interactive business for four years until Schanzer moved it to his New York office last November has been shuttered. The source tells us the account, originally won five years ago by the New York office, was moved to the newly-created Chicago office four years ago because the account was "a task his team couldn't handle."

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by Steve Hall    Jun-19-07    
Topic: Agencies, Bad, Brands



Blue Light Special Grows Personality, Makes Us Sad

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For ever-struggling K-Mart, Rhinofx created the hopelessly lovable Mr. Blue Light, whose earnest eyes only promise to draw pity and a start of anxiety, the way you feel when in the presence of an imaginary friend whose death is just around the corner. (We have been the crying-shoulder for many broken dreams.)

Our earnest friend will appear in ad spots and stores - and then, we're sure, disappear into the unregulated chaos of K-Mart just as quickly. He just looks too weak to save the monster that is K-Mart's suckiness, man.

Observe his lame attempts at smooth jokes at a KMart runway show.

by Angela Natividad    Jun- 8-07    
Topic: Bad, Brands, Packaging



Adrants Isn't the Only Place to Find Typos

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While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.

by Steve Hall    Jun- 7-07    
Topic: Bad, Outdoor, Poster










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