The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering. Of course, we may be reading way too much into this but give it a look and decide for yourself.
UPDATE: Here's a hacked gif Hasbro probably doesn't want to see.
In perhaps one of the biggest screw ups in a long time, ABC's Commander in Chief, after months of changing show runners, multiple hiatus's and changing timeslots, has been canceled. The show debited last fall as the highest rated new program on television with 17 million viewers. It was actually good too. But after show creator Rod Lurie was booted, Steven Bocho couldn't maintain it, former Lurie writer Dee Johnson couldn't save it and viewership plummeted to 7.5 million, the network pulled the plug. It;s unfortunate becasue the show had great promise and was on its way to success. Not sure who's at fault here since there were so many multiple changes but it is sad to see another quality TV show get cancelled.
Ford, which is sponsoring the singer's summer tour, has aligned itself with Kelly Clarkson and is using her new song, Go, in a JWT Detroit-created :60. The campaign marks the switch from the company's old tagline. "Built for the road ahead" to the new and relatively meaningless tagline, "Bold moves."
There ought to be a rule for taglines. They ought to actually mean something and not be so bland they can be slapped on any brand interchangeably. "Bold moves"? I mean WTF? Are we talking about Bold detergent moving stains out of a shirt? OK, maybe Ford is makming some bold moves here but this tagline is about as descriptive as Intel's lame switch to "Leap Ahead" which sounds like some descriptor for a kangaroo daylight savings time convention. Seems Ford and JWT caught the boardroom brand blather disease.
more »
In what would surely be called plagiarism in any other kind of book, an art director is selling his spec book to any aspiring creative to use in getting a job. Midwest creative Craig Ferrence has placed his book up on eBay and is offering it to anyone outside the U.S. Ferrence has posted a bit of the work on the eBay site which might cause anyone who happened to see it and then see it again while interviewing a potential candidate to wonder what's up. So if you're hiring in the near future and didn't happen to see the eBay auction, we have all the work here for you to check if you think you are looking at a suspect book while interviewing someone.
Aside from that and with no need for the work, Ferrence is just out to make a buck or two from some lazy ass creative who can't muster enough creativity to build their own body of work. Of course, the whole thing could just be some weird stunt.
In really important news today, WOMMA's Andy Sernovitz has, reportedly, called BzzAgent CEO Dave Balter a dick. Read all about it here. It seems Sernovitz is miffed by all the publicity BzzAgent gets but Balter says that is no fault of his. It's just lazy journalists who hold BzzAgent up as the only practitioner in the space which, of course, is not true and Balter acknowledges that.. Ever since buzz marketing and word of mouth marketing started and back to the days of Justin Kirby (who seems to have disappeared off the face of the planet) there have been these in explicable tiffs among people in this space. I don't know if it's a young industry trying to define itself or the personalities of the people involved but I do know it's dumb and unproductive.
more »
Aren't we tired of Brokeback Mountain parodies and rip offs yet? Apparently, the folks at McCann Lisbon aren't and have created this Brokeback Mountain-themed commercial to promote the Lisbon appearance of CowParade, an art tour that features fiberglass cows painted by artist, designers, advertising creatives, students and the public.
 When one thinks of Maine, one usually envisions beautiful mountain landscapes, endless coastline and a land made for vacationing. That all may be true but recently, at least in the ad industry, things have been pretty ugly. A blogger, Lance Dutson, has been sued by Warren Kremmer Paino Advertising for defamation, libel and copyright infringement. Basically, Dutson called attention to an ad he found on the Maine Department of Economic and Community Development website which carries a telephone number that, apparently by mistake, leads to some sort of dating/phone sex operation. The Maine Office of Tourism and its agency Warren Kremmer Paino weren't too pleased Dutson called attention to the ad which, according to Dutson, was publicly available on a website. While we don't claim to have intimate knowledge of all the details (there summed up here) the saga, it seems, is yet another example of how poorly large organizations react to having their dirty laundry aired when a simple, "Oops, we're sorry, we goofed," would suffice.
On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.
CareerBuilder, the job site that has a love affair with chimps, has had a feature called Monk-email for a while that lets people create video messages to send to their friends. Usually when companies engage in this sort of send-a-message-to-a-friend thing, the assumption is that the message will be private and only viewed by the intended recipient. Well, it seems that's not the case with CareereBuilder's Monk-e-mail. As Adrants reader Taariq Lewis tells us, one can very easily view any of the thousands of the individually created messages simply by changing a few of the numbers in the URL.
more »
The future of the American Legacy Foundation's Truth campaign could be in jeopardy following a Delaware Supreme Court case next Wednesday, April 26 during which Lorillard Tobacco Company will appeal an earlier ruling which found the American Legacy Foundation Truth campaign did not, as Lorillard claimed it did, vilify the tobacco company. If Lorillard wins, the tone of the campaign may have to change dramatically and Lorillard has asked the approximately $1.5 billion in money provided by manufacturers to American Legacy Foundation be returned to an escrow account making it, the organization claims, impossible to continue with its anti-smoking efforts.
The American Legacy Foundation claims the Truth campaign is crucial to maintaining and lowering youth smoking. The Foundation claims the campaign aided the decline in youth smoking 22 percent from 2000 to 2002 resulting in 300,000 teens choosing not to smoke in 2002. There are simple truths here. Every human knows this. Smoking is bad. If a person wants to smoke, they can make that choice. But cigarette makers should not be able to stifle organizations that are trying to provide information that helps a person decide whether or not they will take up smoking. That's just wrong.
|
@adrants
@stevehall
|
