We're already over a week late on this but...Starbucks recently launched its new VIA product yesterday. For those of you living in a coffee vacuum VIA is Starbucks' answer to the one shot coffee pod trend in home brewing. The brand is touting the offering as being so good "you won't be able to tell the difference between Starbucks VIA and our brewed coffee."
Um what? Isn't this completely counter to the brand Starbucks? Hello? Starbucks? We visit your stores for the highest quality brewed coffee. We happily pay a little extra for your unique ability to make that great cup of coffee a cup we CAN'T get elsewhere. Your outstanding personal service (most of the time). And sometimes the ambiance. We WANT to taste the difference.
For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in the end.
The imagery is inspired but the ad suffers from mediocrity of narrative and a weak message. Next!
OK, so you can see this one coming from the first frame. It's a beer ad, after all, and one of two things happen in a beer commercial. Guys act stupid and hot women always make an appearance. This one from Tiger Beer has both.
It's no wonder drinking beer is all too often an indicator of idiocy.
Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.
Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.
Love the comments we get from readers.
Somebody claiming to be Kevin wrote:
Did you see the banner/display ad on the AdAge newsletter this AM? from Kleenex, "Help us keep our brand identity COMMA ours." And a click-thru to some dopey microsite.
Are they friggin kidding?
So Wheaties, the wholesome man's man cereal that once sported Michael Jordan on the box, has rebranded to reflect our taurine-powered, chrome-enhanced times.
Powering down on all that orange, the new Wheaties box is Basic Black with a metallic new brand name: FUEL. Just above is a casual (and yet not) assembly of sporty dudes with features that bring both Star Trek and Axe to mind. Yes, simultaneously.
No word on whether the Bom Chika Wah-Wah will be penetrating TV ads; we just hope all that FUEL doesn't manifest itself on unwitting tastebuds.
Make the Logo Bigger has a good assessment of why this approach sucks for cereal. In contrast, Plaid's Brand Flakes for Breakfast admits the box'll stand out -- that is, until all the other breakfasts of champions start following suit.
This is one of those commercials which shows such promise. The way the music begins. The way the first scene sets itself. The feeling it creates as you first experience it. All things seem to point toward a thing of beauty.
And then...all we see is a bunch of letters floating up into the sky, the music repeat itself over and over and over again. And the camera hand on the same scene for an excruciatingly long time. Until the scene fades to black with no closing information.
And the whole thing's a promo for a "viral" company anyway so we really needn't work ourselves up over it like it's some sort of Super Bowl wannabe.
Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a triage of TV spots.
Each scenario is the same: a bespectacled male is subjected to pain. He doesn't react. Then he downs a shooter of the vodka, squeezes his little shoes together and O's his little heart out.
"It's funny how new furniture has a way of restoring people. Add something special to your home and experience it firsthand."
Awww. Tent cities have hardly folded up and we're already being hawked side tables. The piece at left comes from "Is it Home Yet?", a campaign/sweepstakes meant to bring gunshy spenders back into furniture showrooms.
The World Market Center Last Vegas, a showroom and exhibition space for the furniture industry, is pushing the effort, with help from collaborators like the National Home Furnishings Association and the Western Home Furnishing Association. In addition to a nationwide multimedia push, it will receive still more attention from widespread celebration of "National Home Furnishings Month" -- September, a traditional (but cozy!) period of change.
Note the ornaments of an industry calibrated for battle: a couch that, according to its materials tag, meets or exceeds "comfort and happiness standards"; and a slogan that appears on a rustic welcome mat. You can also expect to be heavily exposed to soft-touch shots of smiling unbroken families, cushy stuffed couches and other timeless accoutrements of the resilient nuclear unit.
Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)
The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.