Here's a bummer of significant proportions. SF group Richter Scales posted a parody video on YouTube about the impending pop of our rancidly ripe Web 2.0 bubble. It's a shame. We would've liked to see it.
The group used a bunch of images found online, mashed up to Billy Joel's We Didn't Start the Fire.
On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.
Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.
Here's a message we've never seen before.
Dude. Is this the same drink that's been promoted as the life of 11 countries? You'd think they'd have a fairly agnostic site.
WTF, Pisang Ambon? Is this some sort of joke? Your PR guy promised us cross-media, karaoke and webcam delights. WHY CAN'T WE ROCK THE PALACE?!!
Update: PisangAmbon.com does what its subsite won't. Check it out for videos of a cute blonde bartender mixing drinks. It's all very exciting and green.
And yes! There's karaoke. (Click on the clipcaster.tv icon.)
AdFreak has been following the Australian Finger Wag which debuted in an anti-speeding campaign. In the ads, women wag their pinkies at guys who performed testosterone-fueled automotive idiocy in front of them seemingly to make up for their small dicks. It seems the finger wag caught on causing, in one case, a man to throw a bottle of water at a woman who wagged her finger at him.
Predictably, another marketer, Eagle Boys Pizza, copied the idea (and very badly) by showing a couple of girls wag their pinkies at a Dominos pizza delivery guy as he drives buy. Dominos didn't take kindly to the commercial and a spokesperson said, I'm going to write personally to their CEO kindly and politely. Look, it's fair enough that we compete, but why would you want to degrade our team members? It's nothing to do with them."
Christmas is the time of year when when all that yuletide stuff rings from every street corner. When Salvation Army Santas are at every doorway. A time when love and joy supplant ego-fueled ladder climbing. A time when visions of sugar plumbs infiltrate the dreams of children. A time when the sound of sleigh bells brings a smile to everyone's face. I time when Rockefeller Place becomes an oasis from the city's grind. Christmas is the time when violence-fueled gamers beat the shit out of Jesus Christ.
Feeling uncool? Get American Idol's Blake Lewis to croon out a message for your cell phone, courtesy of YouMail.
These custom-made celebu-greetings must wreak havoc on Blake Lewis' actual friends. If anybody can get Blake to pick up their phone and sing on command, what use will he be to them now?
To try building hype, Target started a secret society called Target Rounders. The group is comprised of college kids who earn discounts, CDs and other goodies if they sing the praises of Target to friends and family.
We heard about the group from Rosie Siman, a 21-year-old member of the group and a senior at the University of Georgia. Apparently shit really hit the fan when Target circulated a Rounders newsletter in early October, saying the company would be launching a Facebook group.
Oh, Facebook. All roads, good and ill, lead to you, don't they?
Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."
Despite Microsoft's charmingest attempts to promote Vista (witty subsites, banner gymnastics), the evidence betrays a sad truth: nobody wants it.
Not even pirates.
But facing news that Vista counterfeit rates are estimated at half those of Windows XP's, Microsoft plays the ignorant housewife: Pirates' refusal to touch the goods is due to Vista's "proven and effective" authentication system!
Oh, of course.
Check out this subsite, "Who is Fermin?" It reminds us a lot of that Don Fielding thing we loathed so much.
Put together by GrupoW, the subsite is the continuation of a "Let's Save Fermin!" campaign released in August, which Adverblog covered.
The site brings us to the dusty streets of Pamplona. There's a man running for his life (Fermin!). The object is to drag a rope backward with your cursor to find out what's chasing him (which includes a bear, a pack of wolves, a psychotic butcher, a rhino, etc).
Confusingly, once you get to the very end of the rope, the scene changes to an ad for Rexona for Men, which supposedly has a million molecules of antiperspirant protection.
We don't get it. So would Rexona's millions of protective molecules put off Fermin's pursuers, or just ensure him amazingly dry 'pits while he runs for his fucking life?