Now here's a spot that's so bad, so cheesy, so predictably poor in it's use of t double entendre, it's actually good. It's an Australian spot for Tite-Tie, a product that helps tie things down in tandem with rope. And yes, we know this isn't new. See it here on the Tite-Tie site or a director's cut here on YouTube.
MySpace, True.com's banner whoring stomping-ground, is running an ad that's made us double-take at least six times thus far.
Are they saying men are like dogs? That men should seek out dogs instead of women? That either one of the sexes should go canine and not carnal?
They also appear to be addressing us in pup language. Sit. Stay. Date. Bark? Jump? How high? It didn't occur to us how condescending True can be, not merely in language but in branding, until just now. Is this what we've come to? Docile men, interchangeable sex kittens and one-word commands?
Well, maybe. Despite the lackluster appearance of its website, True destroys competition in the dating world right now. So tonight we've decided to hit a bar and ask members of the opposite sex to wag tails and play dead and see if it gets us laid. There's a whole fetish industry that revolves around collars and commands, so we're feeling optimistic. Thanks, True.
Back in the dark ages of the seventies when women thought men with tons of body hair were sexy, the very hairy Burt Reynolds graced the pages of Cosmopolitan with his famed centerfold pose. If only Philips' Shave Everywhere could have been on the scene. My how times and styles have changed. Today, men and women can't seem to get enough hair off their bodies. In the seventies, hair ruled.
Acknowledging hair length and style never stops changing, perhaps DIRECTV thinks it's ahead of the curve here and we should expect some sort of Shave Everywhere backlash with chest and pubic hair making a rampant return after having been tamed for so long. Or, perhaps, as the "Everything should be seen in DERECTV HD. Well not everything" headline indicates, the satellite company just wants to grossly counteract the usual satisfaction one feels when paging through the annual Sports Illustrated swimsuit issue in which this Burt Reynolds ad appears.
This hairy seventies freak show comes to us courtesy of Deutsch LA.
Entry update: Balendu at Adpunch brings our attention to a series of Mustang billboards that actually blur the scenery behind them. The idea is to lend drivers the impression that Mustang drivers see the world in hyperspeed.
Created by Miami Beach Ad School students Ian Hart and Annie Williams, the work takes a traditional medium largely ignored by its audience and turns it into a frame through which any passerby can see the world from the perspective of a very sleek vehicle. The board is made of GE Lexan EXL semi-transparent resin and blurs the scene behind it regardless of the weather.
Swedish group Garbergs uses the "Cribs" angle to push the multi-faceted new line of models by Mitsubishi. At Not Everybody's Car we explore the garage of LA inhabitant Action Jackson who of course is ostentatiously hip-hop and has a showroom-caliber set-up of cars that flash and buzz when you mouse over them.
Hiding an interactive test-drive opportunity in the "Cribs" and hip-hop motifs is a clever way to generate brand buzz. Oh, except that it's not. Nobody buys this stuff anymore. "Cribs" is played-out and everybody tries to use the hip-hop angle. When we're bored, we don't sit around cyber test-driving cars with our bosom buddy Action Jackson. We play on Digg so we can talk shit about big companies that try to trick us, share WoW tips and swap really important news generally related to Apple.
Like the queen bee on the quad, some people just get off on making other people look lame in comparison. We're guessing that's how this spot for Vilara is supposed to encourage people to go there. Apparently Vilara is super-awesome because chavs (a slang term for working-class uneducated folk, according to handy Wikipedia) don't know where it is. And the website notes places only get It status when they're virtually unheard-of.
So why advertise for it? Who are they talking to exactly? Won't this in fact make chavs aware? Does that mean they stop being chavs? And what TV-watching demo will actually be relieved that the topless kissing chicks featured in the ad won't be at this dream spot?
This skin-crawling ad for Embarq so thoroughly grated the nerves on Bill that it gave us an uncourted sense of schadenfreude. In general, something about the ad embarrasses us in the same way your immortalization in the yearbook embarrasses you.
It merits adding that Embarq, who consider themselves trailblazers in the direction of common sense, will probably make good on a spot this annoying. It sort of clings, like toilet paper or static.
We're thankful that the song hasn't lodged itself in our heads yet but that's mainly because we're afraid of watching the spot a second time. We might catch '80's hair. And nobody wants that.
No idea's original, but in any field the taboo is the same: if even a successful idea can be traced back to somebody else's sleeper hit, fingers get pointed. For a shining example, just look at Suzuki's attempts to be BMW.
A source tells us elements of the STA World Traveler Contest are suspiciously similar to an existing campaign that's lesser-known but more complete in scope. St. Georges School in the Grenada West Indies used the same pinpricked-globe format to highlight, not starry-eyed co-eds, but far-flung alumni they've accumulated over 30 years. Visit the St. Georges website and click on the 30 year anniversary logo at bottom left to catch the similarities.
If you don't feel like clicking back and forth, that's okay; we'll show you.
While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.
Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media
Apparently, commercials now cause suicide. You've heard us rail against those cause groups for every conceivable issue and ailment before and we're going to do it again. The American Foundation for Suicide Prevention has asked GM to yank its Deutsch LA-created Robot commercial in which a dejected robot is fired and commits suicide...in a fucking dream! For fuck's sake. When will this idiocy end? When will people realize we're talking about advertising here and not brain surgery? When will people get their head out of their asses and laugh when a piece of humor is placed in front of them? It's a robot...in a commercial. Hello?