Oh look. Yet another ad campaign has "borrowed" from a student spec campaign. In this case, it's a JWT Sydney-created campaign for Cannes 2007 Lion winner Science Diet dog food which, oops, looks a lot like this Advertising Education Foundation 2005 print winner (scroll down) Streamlight created by an Academy of Art University student.
Coincidence? Maybe but shining a light out a dog's ass isn't something your average creative conceptualizes every day. You decide.
This fall Scripps Howard is going to start publishing a free magazine called Skirt! for "educated and empowered women." Men who appear in the publication have to wear a ... well, we'd hate to ruin the surprise.
On our merry way to infantilizing everything in sight while demonstrating our educated- and empowered-ness, we think it would be a great idea to push the first 100 issues of Skirt! with a riding crop.
That way, we have something to snap maliciously if the laddies forget to cross their legs while sitting.
The OLPC, an organization devoted to bringing open source laptops to children in Third World countries for less than $200 a pop, have discovered an awkward residual outcome in their well-meaning scheme.
The News Agency of Nigeria has reported some kids at an Abuja primary school "have gone awry as the pupils freely browse adult sites with explicit sexual materials."
Oops. The OLPC has since reported they'll be including porn filters in the newer models of the otherwise-durable computers.
According to Copyranter, American Apparel has run out of ideas. No longer toying with masturbation, foot fetishes or witty word play, the retailer is left with nothing but women bending over while wearing tights. Comparatively, this recent ad is so tame it could almost be mistaken for and American Airlines ad.
It looks like the creative brief for this Dodge Nitro viral wannabe fell into the hands of some art director's second cousin twice removed who just graduated from the college of middle school humor. Are we supposed to laugh? To cringe? To utter a collective WTF? Oh wait. It's Dutch. That might explain. OK. Kidding. Seriously. Kidding.
UPDATE: Looks like the Dodge corporate folk weren't too pleased with this spot and asked that it be removed from YouTube. Not must to miss though. Just a dog pissing on the Nitro's wheel and then receiving an electrical shock from the Nitro.
We thought we'd seen the last of the (oft spoofed) (red) campaign but on the streets of New York, the red plague remains alive and well.
It made its most recent appearance in this Converse ad at left, touting (red) products as weapons of change. For those who can't read the blurry photo, the ad says, "Buy (Product) Red stuff. Join the movement. The time is now. Do something."
For a bold headline like "Weapon of Change," that follow-up entreaty leaves much to be desired. The only thing we feel genuinely compelled to do is trash the copywriter who put that desperate string of sentences together.
Oh how those faux blog-loving marketers will never learn (until, of course, they're pummeled by transparency police. Read on). Attention, marketers. Repeat after us: "The consumer is not an idiot. The consumer in not an idiot. The consumer is not..." OK? Good. Now that you're all cured, let's all revel in the glory of faux-lover supreme, our friends over at Sony who, along with several other movie studios and companies, has just launched Hollywood in Hi-Def, a site that praises the visual and aural deliciousness of high definition DVDs.
With increased communication speed and higher expectations of quick gratification, courtesy of the Digital Age, come casualties.
And if Chase Bank is any indication, those casualties come in literacy. Or maybe just vowels. It's hard to say. Maybe we should just leap ahead, cut out all the extra letter-looking things (uh, consonants, right?) and go back to hieroglyphs. We're halfway there anyway.
A long time ago and a land far, far away, there were these things called movies which people would gather together in large building with big screens to watch as actors told interesting stories captivating the minds of the audience. It was a quaint life. The movie-going experience was enjoyable and something the whole family looked forward to enjoying. Then, something happened. Something very, very bad.
Aside from apparently dramatic increase in the level of human stupidity which yielded screaming babies, ringing cell phones, freely wandering children, mouths that won't shut the fuck up and idiotic parents who think the theater is just as good as getting a babysitter ruining the movie-going experience, marketers also contributed to the demise of the once wondrous movie-going experience with their increased presence.
Perhaps, in reaction to a luxury jet company using the famed WW II flag image, said it best, writing, "Freedom Honor Integrity. The Freedom to use one of the most revered (and rights-free!) photos in history to sell, yes, trips on a luxury jet. The Honor to use six WWII soldiers--three of whom were later killed in the battle of Iwo Jima--to hoist your sales. The Integrity to...oh fuck it. I am not a patriotic man. I do not "love" my country. I love my parents and my girlfriend. And American icon exploitation is nothing new. But this is just...retarded tastelessness!"
The ad appeared in the Jason Binn-published Hamptons magazine. A reader voiced a complaint to the luxury jet company which elicited a defensive response you can read here. It seems just about anything can be explained away now.