To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.
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Is it wrong to think this Amnesty International sex trafficking ad is just a tiny bit hot while at the same time realizing it's a clever representation of a reprehensible practice? Please! Don't confuse. It's like those ads where young girls with huge boobs are used to convince you underage sex is a bad thing while making you want to have sex at the same time. (Not with the underage girls in the ads, mind you. Contrary to popular belief, even I know the difference between right and wrong.)
The ad, created by Switzerland's Walker, does catch the eye and that's half the battle in this game. But like the underage sex ads, it creates an uncomfortable awkwardness. Maybe that's a good thing. Perhaps it causes one to feel a bit skeeved. Trouble is, the people who engage in this reprehensible practice, after seeing the ad, may simply be more motivated to find the next young, hot thing to trade like a piece of property.
Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn't even up yet. (We tried. Still doesn't work.)
Try your luck at SharetheGood.com. Jetpacks, who seems sort of traumatized by the radio spot, went out of his way to check the Who Is data behind Share the Good (registered to Brian Citron, Associate Brand Manager for Heinie) and see if it works on other browsers (no).
UPDATE, 10:10 EST: The site is up now. And it only took all morning. Good going, guys.
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Looks like we're in for some more legal wranglings over agency naming. Minneapolis agency Ryan Partnership is changing its name to RPM Connect to "better reflect the firm's expertise in retail and shopper marketing." After the drama over We Are Gigantic and Gigantic Marketing, one has to wonder what JWT's RMG Connect is going to have to say about this one.
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VBS.TV is broadcasting a 12-part series called "Garbage Island," which follows the adventures of angry kids that scoop up, examine and lament the drifting artificial refuse we've forcefed Mother Earth.
It's an interesting series. But dude, what's going on with the visual litter all over VBS.TV? It seems incongruous to make us feel glum about depositing commercial waste everywhere while blatantly selling us commercial waste. Those Stussy ads chafe my eyeballs.
Copyranter is leaving the blogosphere in favour of more productive uses of his time. Show the 'ranter some love by contributing to the fare-thee-well comment count.
Between us, Bill Green over at Make the Logo Bigger said he thinks mastheads everywhere should be at half staff. We feel him on that. Read his post on Copyranter's departure, which started a big discourse about fact-checking and the interview methods of Katie Couric.
Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.
"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?
That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.
We're filing this under "Bad," but what we really mean is "Stupid."
Because Colgate wants to know. o_O Catch the cattle call for "intensely talented mouths" all over MySpace today.
And speaking of mouths with intense talent, get a load of the nipple-tasting action on the lower right-hand side of the page.
All that dirty context doesn't really leave us with that fresh clean feeling. Exactly what kind of submissions do you want, Colgate?
On Tuesday Starbucks debuted the fresh-brewed Pike Place Roast, named after the street where, in 1971, the first Starbucks was born.
Print ads by Wieden+Kennedy ran in newspapers in most major cities. The bright colours and simple messages coax people to associate Pike Place with everyday workingman coffee (at $2 for a grande? Come ON). Creative concludes with the statement, "37 years in the making." So I guess this is the trump card.
And the trump card feels very Dunkin'.
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Who knew? McCain has his own bevy of Obama Girls. Well, sort of. These girls aren't exactly in the same hotness category as Obama Girl nor do they appear all that excited about their candidate. Nor can they sing. Not that looks or singing ability mean anything when it comes to supporting a presidential candidate.
The McCain Girls first did Raining McCain. Now they're out with Here Comes McCain Again. The effort is the polar opposite of the Obama Girl effort. It makes the candidate looks as exciting as watching paint dry. Is this some sort of "uncool is the new cool" sort of thing?
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