Tomorrow The Street relaunches its Beat the Street stock game, which is essentially fantasy stocks with prize money. The game is geared to Wall Street newbs that want to learn how to "navigate the stock market and make strong trading picks."
Any one person can win $5K/week, up to $60,000. The game lasts 12 weeks.
Apple's getting sued because the marketing material for its new iMac desktop monitor promises people "millions of colours." In actuality, the 20in version only displays 262,144. Those bastards!
(For the record, the iMac 24in screen does display millions of colours. 16.7 million, to be exact, 9.7 million of which human beings apparently can't even see.)
If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
In yet another display of corporate legal idiocy, T-Mobile parent Deutsche Telekom sent a letter to Weblogs, Inc.'s Engadget Mobile asking them to stop using the color magenta in their logo. The letter states T-Mobile uses the color magenta in its logo and, as a result, people might somehow become confused as to what T-Mobile does and what Engadget Mobile does.
The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove's Evolution and claims Russian women need no retouching spoofs the original perfectly. Rather than the woman in the video getting retouched, it's her surroundings that need help rising to her level of beauty; "proving" the existence of natural beauty.
You could attack the morality of this from a million different angles but we're (damn it's really hard to stop doing this "we" shit) going to appreciate it for its stand-alone beauty, just like the commercial asks us to focus on beauty as the sole quality a woman has to offer a man who can't get a date for himself.
This is a game called Hazard Lane. It was put together by TAMBA for Landmark Information Group. (We like how the title tag says "Landmark Information Group Presents 'Fair Game'" when "Hazard Lane" is emblazoned in green across the top of the page. Somebody must've missed an email.)
The object of the game is to buy expensive property by propelling real estate agents out of a car. And just for kicks, you have to avoid environmental hazards.
We don't get it. In fact, we think it's the lamest thing we've ever seen. And because TAMBA had the gall to try disseminating it anyway, we're going to use it as the scapegoat for the mortgage crisis.
Yeah, that was kind of a stretch.
Here's what happened. Some tipster emailed us sounding off all offended about rape connotations in an ad on Wienerschnitzel's homepage. So we looked and saw this shit with the hungry Eskimos, and we were like, "Okay, whatever. We can kinda see the creepy rape angle."
The dude emailed us again today and said the spot on the site had been changed, which is why the whole Eskimo thing jived so badly with rape. Apparently the previous ad featured a wiener being harassed in an office setting, after which an HR woman says, "you asked for it."
... in the world according to Wienerschnitzel. (Push play on the right-hand side.)
Well, maybe the vibe is less like rape and more like cannibalism. Either way, it's malicious and creepy.
To demonstrate the irresistibility of its wieners, Wienerschnitzel's running an ad where a talking hot dog tries convincing Eskimos to move beyond an all-blubber diet. Horrors ensue when they look to him for comfort.
Neither funny nor appetizing.
Dove is using the (apparently) drama-rich life of Alicia Keys to appeal to women in their 20s. Dove Go Fresh and MTV give you "Fresh Takes," a heavily promoted series about three girlfriends figuring shit out while looking pretty (an acquired skill).
Hrm. Think Crossroads would've been better received if it was less about Britney Spears and more about pastel deodorants? Somebody at Camp Dove must have thought so.
Now you might think this up-skirt soap dispenser promoting some candid camera-style show on FX is kind of witty but, dude, do you really want to be sticking your hand up there after thousands of guys have done so before you? We didn't think so. Kind of like how you wouldn't get with the high school slut either. Oh wait, of course you would because she'd be the one that would actually put out for you. Eesh. There's a Hoff version too. Image courtesy of Adland.