Ah yes. Equating the affordability of some swanky Chicago address called Burnham Pointe to the likelihood you'll be able to have sex with the pair of legs in this ad is, well, probably unlikely to attract female buyers. Well, at least those that don't enjoy being objectified. Lesbians and bisexuals on the other hand...
Oh, and guys. Yes. Let's not forget guys. Given the possibility of connecting with this surprisingly doable piece of real estate (yes, the ad is equating women to a piece of real estate), we expect a pretty good response to this ad
There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."
It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?
Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.
Put together by BBDO West.
Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.
And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.
"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."
Check out the comparison at left to decide for yourself.
Some spam out of the Adrants mailbag:
Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!
Check out the vibrator made famous by Charlotte on Sex and the City.
Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.
We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.
"It's in your nature to care for others. To listen, to advise, to always be there."
That statement, coupled with the image of a happy mother tossing her red ribbon into the air as birds whisk it away, may fool you into thinking you've slipped back into a world pre-dating Rosie the Riveter.
And then you hear Sarah McLachlan. Yeah, that's right. Sarah McLachlan. It's the Lilith Fair, a Disney worldview and an appeal for Zoloft, all rolled into :60.
Bob Garfield trashed this ad for CVS Pharmacy. It's called Watering Can (we couldn't have made that up) and was put together by Hill Holiday.
The verdict? Garfield calls it puke-worthy. We'll just call it condescending and icky. Stick with slanging pharma, CVS.
Levi's has just launched a virtual world in Hong Kong and China. It has the amazing effect of chafing both our American and Asian sensibilities.
Way to go, Tequila\TBWA.
"Want degree but can't quit job?"
We love that. Guess where we found it? MySpace.
Get diploma in two years while toss donuts at Nicole Richie!
We were trying very hard to watch this Bacardi spot called Made to Mix. But the media people stuck it on Veoh and there was this interactive MarketWatch ad playing right next to it. So our eyes darted frantically back and forth and in the end we decided neither was worth much of a damn.
NYC & Company, which serves as New York's marketing and tourism organization, has launched a component at NYC Visit to help tourists feel more local. For the most part the site is a gigantic press release and if it possesses the rhyme and reason its raving PR people claimed, we're not seeing it.
Anyway, the new tourism effort for the Big Apple kicks off with a series of print ads and a TV spot, all of which are posted at the tourism site.
The print ads are explosions of ... just ... stuff and they all make stark statements: This is Entertainment, This is Fashion, This is Food, This is Shopping, and This is Just Another Day.
For the most part you get a Saks Ad Meets Highlights for Kids feeling.
We're not crazy about it. But hey, maybe the ads are amazing when they're three feet long and accosting you from the side of a building.
After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.