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Kraft Preys on Office Angst to Promote TASSIMO Hot Beverage System Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO. It's not funny. But Who Hired Bob does two interesting things: 1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and Sound of Color Habitat Fails to Work Up a Crowd We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email: "I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee." SRG Employs Chewbacca Defense to 'WTF?' Us into Submission In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group. As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online. The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really). Enter Kevin Horne of Lairig Marketing.
by Angela Natividad
Feb-19-08
Comments (2)
Topic: Bad, Online, Opinion, Research, Trends and Culture Bennigan's Wants You to Release Your 'Inner Leprechaun Inner Leprechaun? Inner Leprechaun? WTF? Inner Leprechaun? Seriously. OK, it's a little funny but Inner Leprechaun? Well, apparently Bennigan's, a chain of Irish-themed restaurants living in the shadow of Friday's, think people need to get the inner leprechaun on, forget about those healthy blender drinks and rush out to one of the chain's establishment for a nice high calorie, fat-filled meal. Anyway, the ad points to a site on which you can create Lepregrams (which AdFreak's David Gianatasio thinks sounds too much like the not so warm and cuddly word "lepergram"). little leprechaun-themed messages you can send to your friend. There's other goodies to play with too but Inner Leprechaun? Hey, Check Out the Heavy on that Clicker. According to a comScore study commissioned by Starcom and TACODA, online ad clicks aren't as demographically diverse as your deluded CEO thinks. 80 percent of them come from only 16 percent of online users. They are generally young, underpaid and male. You know, like the dev dork of yore. Converse and Dr. J? No Way. (Okay, YES Way.) For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever. Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball. Seattle Times Takes Issue with Baring Vagina This month the National Council of Jewish Women, Seattle is co-sponsoring performances for The Vagina Monologues at the Museum of History and Industry. To promote the show, it put together an ad with a vag-like heart (complete with clit!) and presented it to a passel of publications. And while papers like JT News and some synagogues had no problem posting the ad hither and yon, the Seattle Times decided to say no. (Some advice: never do that.) Enter fist-shaking from femme-groups and synagogues alike. Our favourite quote from the article: [Executive director of the local NCJW chapter] Lauren Simonds says the Times' refusal to run the ad "really goes against what the Vagina Monologues is all about. It just makes [the vagina] more taboo." Here's an idea: Want to divorce the vagina from a taboo the penis just doesn't share? Bring the fight to the big leagues. Take the doors off bathroom stalls! Toshiba Print Ad Gives Us Salesgenie Deja Vu We found this print ad for Toshiba's Smartcard technology in a recent business mag. It features a white executive and a bespectacled Indian IT guy holding the lead on a big dog. The header copy reads, "Finance & IT: Working Together to Keep the Bad Guys Out." Supporting text describes how execs will love Smartcard technology because it maintains data integrity and exceeds gov mandates for controlling access. And IT will love it because it "ensures user authentication with an ID card." (We know we get a thrill every time we're digi-frisked.) Sooo. Is it racist, bad product positioning or right on the (executive!) money? TBWA\CHIAT\DAY Sends Us Grammy/Disruptunes Spot. What? WHO? TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here. The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing. It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.") Blackberry Dabbles in Comedy to Snare Fresh Demo So, 101 bellybuttons walk into a bar. This is just one of the cliffhangers you won't revisit after checking out teasers for this Blackberry-sponsored improv troupe. Add crappy video quality and comedians telling jokes on the phone (isn't that a social faux-pas? If it isn't, it SHOULD BE), and you've got yourself an unbeatable stench. Ads for the effort were featured on the front page of the Times. Richard at Gawker pointed it out to us. Thanks for engaging us in the angst, Richard. 
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Source: Viral Video Chart
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