Meet HI NRG, a vodka-based energy drink whose campaign site Dance Responsibly features three videos that have captured violations of our sensory rights.
Inspired by the self-policing "drink responsibly" sash alcohol brands are so fond of wearing, HI NRG claims to give you so much energy that it too must be had responsibly. Lest you diverge, the stern dance police will (you hope, we're sure) whip you back into shape.
And because it wouldn't be a legit marketing strategy without one, the site also features a CGM campaign for $3,000, almost a third lower than the going bedroom-dancing rate of $10,000, a figure that seems to fall out of CGM coffers like candy out of a big fat pinata.
Because neither the pleather-porting sex kitten cops nor the dance-themed campaign were enough of a back-decade rip-off, the drink had to call itself HI NRG too.
The campaign was put together by Kojo Interactive. We really can't think of a more devastating attempt to manifest the 90s. Wait, Alicia Silverstone just turned the corner.
Speaking of bad context, AdFreak observes an awkward instance for wood: at a theme park.
If you've seen Shrek, you know it's possible to incorporate raunchy grown-up giggles into apparently tame kid-fare without looking like a total asshat.
Six Flags Great Adventure in Jersey has yet to learn this subtle art, considering they erected a gigantor billboard for their big wooden El Toro ride upon which is writ "It's good to have wood" - right over the head of the perennially cheerful Bugs Bunny.
While they were at it, they might as well have gone all the way and made a cock-shaped roller coaster in the style of the French. Then El Toro would have been aptly named.
We like gluelondon but we're not that impressed for their recent work done for Britain's Royal Navy recruitment efforts. Basically, it's a website that lets you send personalized video messages to your friends. Well, not all that personalized. From several videos of the Royal Navy doing their thing, one is chosen, the sender writes a message, chooses a name from a name list and then emails the thing to a friend or to the friends mobile.
Sadly, the site takes eons to load. It's one thing for a site to go through a slow pre-load which then results in a stellar experience but this site goes through a slew of very slow pre-loads, some of which stutteringly occur in the middle of the presentation which, itself, is far from stellar.
Targeted to 15-24 year olds, famous for their lack of attention span, we question how many will make it far enough through this site to actually click the Send button.
- Copyranter puts the overly wordy, overly aspirational Equinox gym in its place telling them their "Life=Activating Destiny" headline is a load of crap.
- Shawn has no idea what this "babes and boys in eggs" ad is all about. Neither do we.
- Cynopsis reports: "News Corp.'s Fox Sports and MySpace announced a sponsorship deal with the NFL that will give advertisers a broad web presence during the Super Bowl, a little added value for $2.7 million they'll have to spend next year for a thirty-second spot. Advertisers will be able to offer "calls to action" after their spots run online, according to The Wall Street Journal, with coupons and links to their own sites."
- In NBC upfront news, Friday Night Lights will return for a full season, the Bionic Woman makes a return, Chuck will be about a guy with a computer for a brain, Lipstick Jungle will follow the lives of three successful New York women, Journeyman will be about time travel and Life will be about a wrongfully convicted police officer who returns to work.
George Parker has the inside dope on Draft/FCB's excitement for the recent account win and work it did for the new Electronic Arts game, Def Jam Icon, yet another "Yo mutha fucka, you fuck with me, I beat the shit out of your sorry ass" cultural stereotype that makes one particular segment of people look like pea-brained idiots with nothing better to do than self-genocide themselves out of existence. In support of that stellar accomplishment and lauding the agency's teamwork, Draft/FCB's three top dudes, Howard, Jonathon and Lawrence, in an internal memo, blather platitudes such as "tearing down geographical silos, tapping into cross-office expertise and growing our business" and "working together seamlessly in our new agency model...as a result of a global creative rumble." This is the genius it took win the account and promote a game who's sole purpose is to let kids idolize bad ass mutha fuckas as some class of hero? Eesh. Be careful what you attach your internal memos to.
There's already enough horrific scenarios out there for men and their penises. We don't need yet another Bobbit, gallstone, STD or broken erection nightmare messing with our head (s). But some energy drink had to go and do it. Ow. Just ow.
We can't quite make out the brand of beverage here. For all we know it's just another spoof from some spiteful art director with penis envy.
We are not a fan of Axe's new "Bom Chicka Wah Wah" thing but since we're not Bob Garfield who claims he's always right when he reviews commercial work, we're gonna let you have a look and decide for yourselves. We will say with rampant rebellion against the stuff trickling up from the hallways of high schools across America from girls who can't stand guys who wear the stuff and end up smelling like they just finished a shift at a Macy's fragrance counter, this current idiocy isn't going to help matters much. Oops, that was an opinion, wasn't it? Sorry.
Oh and the two videos here and here are supposed to be part of one of them new fangled viral campaign thingies everyone's been talking so much about. Call us crazy but doesn't something have to "go viral" before it can be labeled viral? We really need a new term here.
We thought the Karl Rove ordeal was just a freak incident but apparently menacing music is part of an orchestrated campaign by the Republican party to throw the baby out with the bathwater. Hey, if our ship was sinking we'd probably sing too.
We can't believe we're saying this, but we wish they'd stuck with rap and not dived into the Beach Boys, which is what John McCain did last Wednesday Really, John McCain. Bomb, bomb, bomb, bomb, bomb Iran? That's not how the song goes.
MoveOn.org, torchbearers of the don't-fuck-with-Iran movement, is naturally a bit upset and raising money to air an anti-McCain campaign ad. Seems like everybody's in a righteous rage these days.
We're inclined to agree with Autoblog on this one. We're not sure we'd like large magnetic stickers that look like dents placed on our cars to somehow illustrate how tough the VW Polo is. Not to mention the questionable strategy behind the move as questioned by Autoblog which wrote, "Besides, what message does this bone-headed marketing campaign really send for the Polo? Is it: 'Polo: the steering is so bad, you'll have little control when you try to park.' Or could it be: 'Polo: the car everybody else will hate because it reminds them of the stupid magnet that got stuck on their car.'" Indeed. We don't really get it either.
We don't really know what to think about this banner ad for Portrait Professionals but every time we see it we're gripped with a sense of alarm. The girl at left doesn't look bad now, but you have to experience the ad by accident to achieve the full effect.
The before image flashes frenetically - maliciously, even - and is replaced by the after one, but not until after having destroyed an otherwise soothing browsing experience.
Plus, there's something unsettlingly Dorian Gray about taking a mildly menacing photo and replacing it with a timid, disarming one. Suddenly we distrust all our hard-earned social networking friends.